Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the comments). Software usage analytics is the ability to collect, analyze, present, and visualize data on the use of software applications and describes the solutions to understand the adoption of specific features, user engagement, product lifecycles, computing environments, and more.
Gartner recently included software usage analytics in its Hype Cycle for Customer Experience Analytics, 2018; Hype Cycle for Software as a Service, 2018; and Hype Cycle for Application Security, 2018, and defines it as “the detailed tracking and analysis of users’ interactions within a software application. It is used by software providers and application developers to understand users’ behavior at various levels of aggregation — individual users, users within a customer account and users overall. It provides insights that are used to improve user experience, prioritize feature enhancement, measure user adoption, track compliance and provide real-time user help.”
While vendors like Pendo, Amplitude, Mixpanel, and Heap provide usage analytics for web and mobile applications, Revulytics offers software usage analytics for desktop and hybrid applications.
Our customers implement software usage analytics to better understand which features are adopted and which are ignored. This intelligence is very helpful in the software development lifecycle, but can also point to problems in UI or UX. It also helps them improve the experience of trial downloads: by understanding how (or if) the software is being used, they can better tailor their in-application messaging to these prospective customers and improve conversions.
All these use cases require a proven reporting and visualization framework to maximize the collection of actionable software intelligence with minimal end user and application performance impact. Our customers consistently tell us that the capabilities they value most in our software usage analytics system are:
Our product management survey revealed that 97 percent of the respondents said customer data is useful for feature prioritization or roadmap development which aligns with Gartner’s prediction that “by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health.”
So whether you call it software usage analytics, runtime intelligence, software business intelligence, software intelligence, or even “the gift that keeps on giving” as one customer dubbed it, the ability to analyze how your applications are used is an invaluable tool for software providers. It enables you to create educated decisions on their products and understand how it is being used to ultimately drive new revenue. Revulytics Usage Intelligence is the first software usage analytics solution designed for distributed C/C++, .NET, Obj-C and native Java applications on Windows, Macintosh, and Linux, provides deep insight into application usage.
Now go and impress your colleagues! Here are some frequently asked questions (and answers) you can share about software usage analytics:
Gartner defines software usage analytics as “the detailed tracking and analysis of users’ interactions within a software application. It is used by software providers and application developers to understand users’ behavior at various levels of aggregation — individual users, users within a customer account and users overall.”
Gartner goes on to say that software usage analytics “provides insights that are used to improve user experience, prioritize feature enhancement, measure user adoption, track compliance and provide real-time user help.”
Even if you’re brand new to software usage analytics you can start seeing results quickly. You and your team can gain valuable, game-changing insights that reduce assumptions about your users’ behavior and bring knowledge into your decision-making processes. Download our one-page document to learn how you can get a quick win by:
Our ebook, Take the Guesswork out of Product Management, describes a “crawl-walk-run” approach to best practices for growing a software usage analytics program:
Yes. Usage Intelligence Hybrid allows software providers with both desktop and web-based applications to track cross-platform usage in a single dashboard. Complete data ownership paired with powerful custom reporting enables granular product insight on user activity and engagement interacting with your application locally or in the cloud. Usage Intelligence Sprint is the first software usage analytics solution designed for distributed C/C++, .NET, Obj-C and native Java applications on Windows, Macintosh, and Linux, provides deep insight into application usage.
To get a better sense of how software usage analytics can work, be sure to check out our tour of Revulytics Usage Intelligence. If you are ready to get started, sign up for a free account and receive unlimited access to our Core Analytics and ReachOut products with sample data. After reviewing our sample data, you can register your own product and download our SDK for a free trial within your account, or book a time to talk with us and we can help get you started.
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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