July 21, 2017 Revenue Recovery

Expanding Your Software Business in China and Emerging Markets

So you’ve been tasked with expanding your software business into new and emerging markets. Your initial excitement for this challenge and opportunity ...

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July 19, 2017 Product Management

How Software Usage Analytics Supports Agile Development

As part of a list of summer reading recommendations for marketers recently published by Forbes, Juniper Networks CMO Mike Marcellin named “Hacking ...

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Expanding Your Software Business in China and Emerging Markets

So you’ve been tasked with expanding your software business into new and emerging markets. Your initial excitement for this challenge and opportunity may quickly be quashed by the chorus of “but software piracy is entrenched in emerging markets!”

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How Software Usage Analytics Supports Agile Development

As part of a list of summer reading recommendations for marketers recently published by Forbes, Juniper Networks CMO Mike Marcellin named “Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and More Innovative” as his pick. In that ...

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Driving Decisions Through Your Development Lifecycle with Data

Stack Overflow co-founder Jeff Atwood has noted that he’s “a big fan of developers handling tech support calls for their software, at least a part of the time. It really motivates them to address the pain points users are experiencing, because they ...

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How Software Usage Analytics Can Supercharge Your Marketing

Being customer-oriented certainly isn’t a new concept, but it has become more and more important for businesses to succeed today. New ways to build customer engagement is a key area of investment for B2B leaders.

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John McEnroe’s Lessons for Overseas Auditing Engagements (sort of)

“I wake up in a sweat. My pillow's damp and I don't know what day is. Did I miss the match? Am I playing later? For a few seconds I don't even know where I am. Then it hits me. I already played the match. I already lost it. Jesus, it was back in ...

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Product Management Insights: In-App Messaging 101

You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest marketing trends within your product space. You keep your eyes locked on the screen as you reach for a ...

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Product Management Insights: How Usage Analytics Helps Your Developers

When I was a product manager, I encountered a scenario that is probably familiar to my fellow PMs here. One of our products had so much killer functionality, it could basically do the equivalent of launching rockets for network security. But as we ...

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