Revulytics Blog

Flexera Acquires Revulytics Further Helping Organizations Monetize What Matters

Flexera, a demonstrated leader in software installation, open source, software scanning, and software monetization has acquired Revulytics, a recognized leader in software usage analytics.

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Joseph Noonan  

|  February 05, 2020   |   Company News

Carrot Vs. Stick: Making the Case for Data-Driven Software License Compliance

No one likes to be audited.

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Joseph Noonan  

|  January 30, 2020   |   License Compliance

What Is User Retention?

As product usage analytics deliver a growing stream of data and insights into product team dashboards, user retention metrics have become an increasingly reliable KPI to measure customer, product, and company health. While this has long been the ...

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Keith Fenech  

|  January 29, 2020   |   Product Management

Data-Driven Decisions in a Hybrid Environment

As on-premise software vendors start evaluating and deploying cloud-based applications and functionality, they unlock a whole new set of capabilities for their users. These hybrid environments bring end users the best of both worlds in terms of ...

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Victor DeMarines  

|  January 22, 2020   |   Cloud

Look Before You Click: The Risk of Buying Pirated Software

It looks like a great deal. For just $189.99, you can download the latest version of the Microsoft Office Professional 2019. Indeed, it seems too good to be true, but that offer is just one of many on several websites that sell discounted software.

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Victor DeMarines  

|  January 17, 2020   |   Software Piracy

Moving to Subscription-Based Licensing Models

The growth of SaaS-like business practices has driven increased interest in subscription-based licensing models. But the move from an up-front to a recurring-revenue model can negatively impact your business if not implemented properly.

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Victor DeMarines  

|  January 14, 2020   |   Cloud

Product Usage Analytics: Controlling Your Data

Product usage analytics are being collected at an exponential rate in software businesses. But with such powerful tools for decision making comes great responsibility. Whether facing requirements from GDPR or other data privacy and protection laws – ...

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Victor DeMarines  

|  January 08, 2020   |   Cloud

Driving Customer Success with Software Usage Analytics

While it may seem obvious, the best way to retain customers (and grow your footprint within an existing account) is to ensure that customers are getting value from your applications. Let’s take a look at some ways the most innovative customer ...

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Keith Fenech  

|  January 07, 2020   |   Sales

Most Popular Software Product Management Articles of 2019

As we close out 2019, I wanted to share some of our most popular software product management articles. Please let me know what you think and if there are topics you would like us to cover in the comments below!

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Keith Fenech  

|  December 30, 2019   |   Product Management

Most Popular Software License Compliance Articles of 2019

As we look back on 2019, we want to share some of our most popular blog articles on software license compliance and piracy. 

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Victor DeMarines  

|  December 30, 2019   |   Software Piracy

[GUEST POST] Debunking Myths about License Compliance Audits

We are excited to share this guest post from our partner Connor.

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Guest Author  

|  December 27, 2019   |   Software Piracy

Piracy Impact Podcast: Revulytics’ Vic DeMarines

Jason and Michael close out the year and Season 2 of the Piracy Impact Podcast with a great behind-the-scenes conversation with Revulytics’ VP of Product and Strategy, Vic DeMarines. Vic talks about his background in security software with companies ...

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Michael Goff  

|  December 18, 2019   |   Software Piracy

5 Product Management Conferences Not to Miss in 2020

2019 was a great year to be in product management. LinkedIn listed Product Designer and Product Owner in the 10 most promising careers of 2019, with 80 percent more job openings year-over-year and a career advancement score of 9 out of 10. Glassdoor ...

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Keith Fenech  

|  December 16, 2019   |   Product Management

What Do Industry Analysts Think About Software Analytics?

It is no surprise that we talk a lot about software usage analytics, but I thought it would be interesting to take a look and see what industry analysts are saying, too.

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Keith Fenech  

|  December 12, 2019   |   Industry Research

Piracy Impact Podcast: Revulytics’ Jason Swan

Michael turns the microphone on Jason for a very special episode of the Piracy Impact Podcast! Hear Jason’s software license compliance origin story and how he made the transition from sales to compliance before joining Revulytics. Jason also shares ...

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Michael Goff  

|  December 11, 2019   |   Software Piracy

Q&A with Sequent Learning Networks CEO Steven Haines: Walk a Mile in Your Customer’s Shoes

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  December 10, 2019   |   Product Management

[GUEST POST] Unexpected Benefits of a License Compliance Program

We are excited to share this guest post from our partner Connor.

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Guest Author  

|  December 05, 2019   |   Software Piracy

Piracy Impact Podcast: John McInnes and Jodi McLane

Jason and Michael travel to Worcester, Massachusetts to speak with John McInnes and Jodi McLane, founding partners of intellectual property law firm McInnes & McLane. John and Jodi discuss the importance of software vendors laying the groundwork to ...

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Michael Goff  

|  December 03, 2019   |   Software Piracy

User Engagement Metrics that Drive Retention

Product teams work tirelessly to build products that customers will love. But how do they know when it is time to celebrate their success? Or how do they know when they may need to go back to the drawing board and try again? Software usage analytics ...

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Keith Fenech  

|  November 27, 2019   |   Product Management

Piracy Impact Podcast: Vinod Moza, Worldwide Head, License Compliance at Cadence Design Systems

In this episode we share the final interview from our conference in Paris where Jason spoke with Vinod Moza, Senior Group Director and Worldwide Head, License Compliance, at Cadence Design Systems. Vinod shares that “once confronted with the ...

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Michael Goff  

|  November 19, 2019   |   Software Piracy

[GUEST POST] Licensing: How will a Compliance Program Impact my Customer Relationships?

We are excited to share this guest post from our partner Connor. For companies with limited resources, deciding to start a compliance program can be tricky. As we’ve outlined in our previous blog post, there are good reasons to establish a ...

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Guest Author  

|  November 14, 2019   |   Software Piracy

Piracy Impact Podcast: Rafael Amaral, Senior Partner at Kasznar Leonardos

Jason speaks with Rafael Amaral, senior partner at Brazilian intellectual property law firm Kasznar Leonardos. Rafael had just stepped off the stage from presenting at Revulytics’ recent conference in Paris, so he was ready to share his thoughts on ...

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Michael Goff  

|  November 12, 2019   |   Software Piracy

Trust But Verify (Software Adoption)

Instinct can lead to wonderful places. Henry Ford and Bill Gates are just a couple of business leaders who followed gut decisions to success. But instinct isn’t always reliable. Steve Jobs brought the world the Macintosh, iPhones, and iPads, but he ...

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Keith Fenech  

|  November 08, 2019   |   Product Management

Piracy Impact Podcast: Dominique Laffret, TopSolid

We feature another conversation from Jason’s trip to Paris when he spoke with Dominique Laffret, VP at leading CAD/CAM vendor TopSolid. Dominique discusses how they decided they needed to track and measure the illegal use of their software and how ...

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Michael Goff  

|  November 05, 2019   |   Software Piracy

A Crawl, Walk, Run Approach To Increasing Your Analytics IQ

Despite an industry obsession with data analytics, most companies lack confidence in their ability to pull off advanced big data initiatives. Instead of being paralyzed by perceived shortcomings and lack of mature practices, more successful ...

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Joseph Noonan  

|  November 01, 2019   |   Product Management

Q&A with Sari Harrison: Beyond Vanity Metrics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  October 30, 2019   |   Product Management

Piracy Impact Podcast: Law 21’s Borja Suarez

Jason traveled to Paris and spoke with Borja Suarez, a lawyer specializing in intellectual property law working in international environments at Law 21 in Madrid. Borja talks about the different methods of engagement when doing software license ...

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Michael Goff  

|  October 24, 2019   |   Software Piracy

Software Piracy in the United States [New Data]

According to the most recent BSA Global Software Survey in 2018, software piracy in the United States is reported to be at 15 percent (down from 19 percent in 2011), yet has a commercial value of $8.6 billion (down slightly from 9.7 billion in 2011).

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Victor DeMarines  

|  October 21, 2019   |   Software Piracy

Moving Applications to the Cloud and Adopting Cloud-Like Business Models

On-premise software vendors are incorporating cloud-like business models and subscription-based pricing that make them more competitive and best meet the needs of their customers. Adobe, Autodesk, and Microsoft have all adopted hybrid (on-premise ...

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Victor DeMarines  

|  October 17, 2019   |   Cloud

Software Piracy in Russia [New Data]

According to the most recent BSA Global Software Survey in 2018, software piracy in Russia is reported to be at 62 percent with a commercial value of $1.29 billion. While the piracy rate has remained relatively steady since 2011 (when it was 63 ...

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Victor DeMarines  

|  October 11, 2019   |   Software Piracy

Q&A with Sam McAfee on Metrics Audits for High-Value Products

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  October 09, 2019   |   Product Management

Software Piracy in China [New Data]

China’s reputation for its heavy use of pirated software is well established. According to the latest Revulytics Compliance Intelligence data, China topped our list of Top 20 license misuse and piracy hotspots.

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Victor DeMarines  

|  October 04, 2019   |   Software Piracy

Software Piracy Myth #1: Software Piracy Only Occurs in China and Russia

Like no other industry, software companies have had a long and conflicted history with those who misappropriate and misuse their intellectual property. As long as there has been software, there has been software misuse, which includes overuse ...

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Victor DeMarines  

|  September 30, 2019   |   Software Piracy

[INFOGRAPHIC] 2019 Revulytics Software Piracy Statistics

Commercial Value of Unlicensed Software in North America and Western Europe Data from the BSA Global Software Survey 2018 shows significant revenue generation opportunities in regions with strong intellectual property (IP) laws.

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Victor DeMarines  

|  September 27, 2019   |   Software Piracy

Q&A with Tim Herbig on How to Build Data-Informed Products

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  September 18, 2019   |   Product Management

What Is Software Usage Analytics?

Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the ...

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Michael Goff  

|  September 12, 2019   |   Product Management

How Well Do You Really Know Your Customers?

Remember the still-maligned Windows Vista operating system upgrade? What about Google’s Lively 3-D virtual world simulator and Allo instant messaging platform? While it’s easy to have missed those short-lived or misconceived products, it’s much ...

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Joseph Noonan  

|  September 06, 2019   |   Product Management

Q&A with Johanna Rothman on 5 Major Agile Product Traps

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  September 05, 2019   |   Product Management

6 Software Piracy Myths

As long as there has been software, there has been software misuse: both pirated use (companies using pirated versions of software with cracked licenses) and overuse (legitimate customers exceeding the legal use defined in a license agreement). ...

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Victor DeMarines  

|  August 29, 2019   |   Software Piracy

Q&A with Nir Eyal, author of Indistractable: How to Control Your Attention and Choose Your Life

We recently shared a Q&A with Nir Eyal about a webinar Revulytics sponsored that covered some of the ideas in his New York Times best-seller, Hooked: How to Build Habit Forming Products. Now, he’s written a new book, Indistractable: How to Control ...

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Michael Goff  

|  August 23, 2019   |   Product Management

What is Software Piracy?

What is Software Piracy? Software piracy is the use of unlicensed software where the user has never paid the software vendor a licensing fee for the application. It can be contrasted with “license overuse” where the user has paid a software vendor a ...

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Victor DeMarines  

|  August 21, 2019   |   Software Piracy

Catch Software Pirates with Honey, Not Vinegar

Consider it a compliment that a company wants to use your software product, even if it’s an unlicensed version. After all, despite the financial hit, the culprit could have chosen a competitor’s product.

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Victor DeMarines  

|  August 14, 2019   |   Software Piracy

Q&A with Steve Johnson, VP of Products, Pragmatic Institute

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  August 08, 2019   |   Product Management

Four Data-Driven Ways To Combat Software Piracy

Piracy has long been a thorn in the side of the software industry. A 2018 survey found that worldwide, 37% of software installed on personal computers is unlicensed, with the commercial value of that unlicensed software coming in at $46.3 billion. ...

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Joseph Noonan  

|  August 06, 2019   |   Software Piracy

SDK Integration - Getting Started with Usage Intelligence - Part 1

In the first article of this 3 part series, we will be looking at how you can integrate your application with Revulytics Usage Intelligence in 4 easy steps from registering your product to viewing the first call-home data in your Dashboard. We will ...

Arielle Bonnici  

|  August 01, 2019   |   Usage Analytics

Piracy Impact Podcast: Gerber Technology’s VP and GM, Sam Simpson

Jason and Michael hit the road to Connecticut again - this time to talk to Gerber Technology’s VP and GM Sam Simpson. Sam talks about his more than 40 years at Gerber starting as a software engineer and now as vice president of the company’s global ...

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Michael Goff  

|  July 31, 2019   |   Software Piracy

Q&A with Nir Eyal, Bestselling Author of “Hooked: How to Build Habit-Forming Products”

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  July 26, 2019   |   Product Management

Piracy Impact Podcast: Milos Bogdanovic, Attorney at MSA IP in Serbia

Jason and Michael take advantage of the International Trademark Association’s (INTA) annual meeting in Boston to speak with MSA IP’s Milos Bogdanovic. MSA IP – Milojevic, Sekulic and Associates is a boutique law firm which specializes in prosecution ...

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Michael Goff  

|  July 24, 2019   |   Software Piracy

Q&A with Tristan Kromer, Lean Coach, Kromatic

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  July 18, 2019   |   Product Management

Piracy Impact Podcast: Former Dassault Systemes Anti-Piracy Head Andy Clarkson (Part 2)

Be sure to start with Episode 4 for part 1 of this conversation! In part 2 of this interview, Michael continues his conversation with former Dassault Systemes Anti-Piracy and Compliance Head Andy Clarkson. Andy shares more about the evolution of ...

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Michael Goff  

|  July 17, 2019   |   Software Piracy

The Write Stuff: Using Software Analytics to Educate Customers

There’s nothing like the power of the pen. Or, in the digital era, there might be nothing as convincing as words created by computer pixels. For software companies, the influence of words lies in the content created to educate customers on how to ...

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Keith Fenech  

|  July 12, 2019   |   Marketing

Piracy Impact Podcast: Former Dassault Systemes Anti-Piracy Head Andy Clarkson (Part 1)

In part 1 of this interview, Michael talks to former Dassault Systemes Anti-Piracy and Compliance Head Andy Clarkson about leaving a 24 year career in UK law enforcement to build a career at IBM and Dassault addressing software piracy. Andy shares ...

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Michael Goff  

|  July 10, 2019   |   Software Piracy

Piracy Impact Podcast: Shantanu Sahay, Partner at Anand & Anand in India

Jason and Michael take advantage of the International Trademark Association’s (INTA) annual meeting in Boston to speak with Anand & Anand’s Shantanu Sahay. Anand and Anand is among the largest practices specializing in Intellectual Property laws in ...

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Michael Goff  

|  July 02, 2019   |   Software Piracy

Q&A with Product Discovery Coach Teresa Torres

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  July 01, 2019   |   Product Management

Piracy Impact Podcast: CNC Software’s Chief Legal Officer, Gary Hargreaves

Jason and Michael took a trip to Connecticut to talk to leading CAD/CAM vendor CNC Software’s Chief Legal Officer, Gary Hargreaves. The company’s Mastercam software is  designed to solve the world’s manufacturing challenges and has more than 250,000 ...

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Michael Goff  

|  June 28, 2019   |   Software Piracy

Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users

Alexa’s journey chronicled in the Super Bowl ads that my colleague Michael shared with me over the last two years were pretty hilarious. Particularly the ones that first aired two years ago when Alexa lost her voice and it was replaced by the voices ...

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Keith Fenech  

|  June 19, 2019   |   In-App Messaging

Building C-Level Support for a Compliance Analytics Strategy

“It’s not a technology project, it’s a business project,” is often heard as stakeholders seek to build consensus and gain support for programs that require technical resources and buy-in. Yet, often times too much is expected of engineering ...

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Victor DeMarines  

|  June 12, 2019   |   Software Piracy

Listen Up: The Piracy Impact Podcast is Live!

Interested in hearing from the leaders of software license compliance on the front lines of software piracy? Of course you are! These topics are usually covered in one-to-one conversations away from microphones, so we are excited to bring you a new ...

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Michael Goff  

|  June 06, 2019   |   Software Piracy

GDPR Turns 1: Have Businesses Kept Up?

During May 2018, as its deadline inched closer, Google searches in the United States for information around General Data Protection Regulation (known as GDPR) topped separate searches for Kim Kardashian and Beyoncé, according to the European ...

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Victor DeMarines  

|  May 17, 2019   |   Usage Analytics

Visualizing the User Journey with Path Analytics

We recently launched the User Flow reporting module in Revulytics Usage Intelligence, and the initial feedback from sharing it with customers both during beta and since going live has been overwhelmingly positive. Witnessing the excitement and ...

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Keith Fenech  

|  May 08, 2019   |   Product Management

In-App Messaging and In-App Marketing using ReachOut

You have collected a wealth of runtime intelligence via Revulytics Software Usage Analytics which has helped you unearth some interesting trends about your users. Your top concerns are that some of your main features are not being discovered by ...

Arielle Bonnici  

|  April 30, 2019   |   Company News

Microsoft AppInsights or Revulytics Usage Intelligence?

Make Sure Your Software Usage Analytics Solution Was Designed For the Job Most software companies want to know more about how their customers and trial users are engaging with their software. Increasingly, they realize raw data isn’t enough: they ...

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Keith Fenech  

|  April 17, 2019   |   In-App Messaging

Was ist Software-Compliance-Analyse?

Softwarepiraten zu zahlenden Kunden machen Softwarepiraterie ist nach wie vor ein großes Thema. Lizenzüberschreitungen durch Kunden sind immer noch ein großes Problem. Lassen Sie uns also über Software-Compliance-Analysen und Daten sprechen, die ...

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Victor DeMarines  

|  March 25, 2019   |   Software Piracy

What Is Software Compliance Analytics?

Converting Software Pirates to Paying Customers Software piracy is still a big issue. Customer overuse is still a big issue. So let’s talk about software compliance analytics and the data that helps you convert pirates into paying customers. ...

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Victor DeMarines  

|  March 25, 2019   |   Software Piracy

Product-Wide Software Licensing Strategy That Drives Compliance

The chain of events set in motion by SAP’s actions against so-called “indirect access” (where 5,800 users utilized SAP’s software engine on a single license through a third party application) was front-page news in the world of enterprise software ...

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Victor DeMarines  

|  March 13, 2019   |   Software Piracy

Ein „Digital Native“-Ansatz für Produktentwicklung mit Kundenfokus

„How to best listen to customer feedback” (Wie man am besten auf Kunden-Feedback hört) lautete das Thema eines Forbes-Beitrags vom Young Entrepreneur Council, einer Organisation zu der (nach eigenen Angaben) „die weltweit erfolgreichsten Unternehmer ...

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Keith Fenech  

|  February 25, 2019   |   In-App Messaging

A Digital Native Approach to Customer-Centric Product Development

“How to best listen to customer feedback” was the topic of a Forbes post by the Young Entrepreneur Council, an invite-only organization that includes (according to its website) “the world’s most successful entrepreneurs 45 and younger.” 

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Keith Fenech  

|  February 25, 2019   |   In-App Messaging

3 Ways to Become a Data-Driven Customer Success Manager

“You turn schools, companies and government agencies into [hiring company’s] product lovers.” It’s the first line of a job advertisement for a customer success manager at one of the world’s global software giants. The company asks the potential hire ...

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Keith Fenech  

|  February 21, 2019   |   Usage Analytics

How to Enhance Your Product Management Super Powers

As you pause for a moment to take a sip from your “I’m a Product Manager, What’s Your Super Power?” coffee mug, consider a challenge that may require some super- human type thinking: are you a technical or a strategic product manager?

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Keith Fenech  

|  February 12, 2019   |   Marketing

Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster

When TechSmith rolled out new features for the 2019 release of its award-winning screen capture and screen recording software Snagit, it wanted to make sure users recognized the value of the upgrade and moved to quickly adopt it. It knew that the ...

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Keith Fenech  

|  February 05, 2019   |   Product Management

Was ist Softwarelizenz-Übernutzung?

Softwarelizenz-Übernutzung – auch bekannt als „nicht lizensierte Software“ – tritt auf, wenn die Nutzung einer Software die Bedingungen, unter denen sie lizenziert ist, überschreitet und Softwarehersteller und deren Compliance-Programme vor eine ...

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Victor DeMarines  

|  January 11, 2019   |   Revenue Recovery

What Is Software License Overuse?

Software license overuse - also known as “unlicensed software” - occurs when the use of software exceeds the terms under which it is licensed, and presents a different set of challenges to software producers and their compliance programs than its ...

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Victor DeMarines  

|  January 11, 2019   |   Revenue Recovery

Top 5 Product Management Trends of 2018

As we get under way with the new year, let’s take a look at five trends from 2018 that product management professionals should be aware of going into 2019. Let us know if we missed your favorite trend in the comments section below.

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Keith Fenech  

|  January 04, 2019   |   Marketing

Top 5 Software License Compliance Stories of 2018

Google’s top searches of 2018 included the World Cup, unicorn cakes and 1980’s fashion. While that’s all very exciting, the world of software license compliance had its moments too this year. Here’s a look at our top picks for software license ...

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Victor DeMarines  

|  December 21, 2018   |   Software Piracy

The Sales Enablement Approach to Software License Compliance

Leveraging Data to Support a Portfolio of Engagement Strategies Both parties in the IT buying process desire a fair deal based on value, but too often wind up feeling exposed due to complexity, uncertainty, and risk surrounding software assets over ...

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Victor DeMarines  

|  December 13, 2018   |   Software Licensing

China’s Golden Week 2018 and its Impact on Software Piracy

We thought it would be interesting to update our blog post from 2017 in which we looked at China’s Golden Week and its impact on the use of pirated software by businesses. In that post we examined years of our compliance intelligence data on the use ...

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Victor DeMarines  

|  December 11, 2018   |   Software Piracy

Reducing Legal Exposure in Software License Auditing

Over the years, the software vendors conducting the most licensing audits haven’t changed much, according to the most recent survey by the International Business Software Managers Association (IBSMA). Microsoft, Adobe and IBM still top that list. ...

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Victor DeMarines  

|  December 04, 2018   |   Software Piracy

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords. While breaches like this have ...

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Keith Fenech  

|  November 29, 2018   |   In-App Messaging

Using Compliance Analytics Data to Improve Your Software Audit Program

According to Gartner, analytics enables software providers to improve retention and revenue by “tracking how often and when the software (including specific modules) is being used, allowing identification of licensing compliance gaps.” Let’s ...

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Victor DeMarines  

|  November 21, 2018   |   Software Piracy

How to Use the Client Profile Report and Export

The Revulytics Usage Intelligence platform allows you to extract a data set of Client IDs along with the profile data, usage data, and ReachOut in-app message deliveries for each. The Client Profile Report is available as an interactive report ...

Arielle Bonnici  

|  November 16, 2018   |   Usage Analytics

How Product Managers Listen to the Voice of the Customer

Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). Based on this ...

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Keith Fenech  

|  November 08, 2018   |   Industry Research

Moving Beyond Anecdotes: Augmenting Customer Stories with Data

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”

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Keith Fenech  

|  October 12, 2018   |   In-App Messaging

Q&A with Extensis VP of Development & Strategy, Toby Martin

Toby Martin is VP, Development and Strategy at Extensis, a developer of software and services for creative professionals and B2B workgroups. We talked to Toby about his experience as a Revulytics Usage Intelligence customer.

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Keith Fenech  

|  October 02, 2018   |   Product Management

How Product Usage Analytics Can Protect Software IP

The US Patent and Trademark Office recently held its 2018 Trademark Exposition in Washington, D.C., at which the keynote speaker was someone you probably wouldn’t immediately associate with that particular space: Kareem Abdul-Jabar. But as an ...

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Joseph Noonan  

|  September 28, 2018   |   Growth

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the songs most popular among fans in that city. ...

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Keith Fenech  

|  August 28, 2018   |   In-App Messaging

Improving Cold Calling with Product Usage Analytics

Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your (insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or ...

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Joseph Noonan  

|  August 16, 2018   |   Sales

Was ist die Software-Nutzungsanalyse?

Je nachdem, was Sie tun (Produktmanagement, Softwareentwicklung usw.), können Sie es Software-Nutzungsanalyse, Runtime Intelligence, Software Business Intelligence oder Software Intelligence nennen (falls ich Ihre Lieblingsbezeichnung vergessen ...

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Michael Goff  

|  August 14, 2018   |   Product Management

Analyzing User Behavior Through Lifetime Event Usage

Lifetime Event Usage is a measurement of the number of times that a user generated an event throughout their lifetime, i.e., starting from when the tracked application was installed until the last time that the user was active. The aim behind this ...

Arielle Bonnici  

|  August 09, 2018   |   Usage Analytics

Gartner Includes Software Usage Analytics in 2018 Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2018, Hype Cycle for Customer Experience Analytics, 2018, and Hype Cycle for Application Security, 2018. Software Usage Analytics is included in all three Hype Cycles.

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Victor DeMarines  

|  August 07, 2018   |   Sales

What Trader Joe’s Can Teach You About Customer-Centric Product Development

My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the episode is titled, “It’s About The Products”).

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Keith Fenech  

|  July 31, 2018   |   In-App Messaging

Software Analytics in Action – Should I Dump an Old Feature That Complicates UI Changes?

A wide range of changes will occur throughout the lifecycle of an application. Initially they may be to address bugs and add new functionality, but as a product becomes more mature and stable, product managers may struggle to balance sustaining ...

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Michael Goff  

|  July 23, 2018   |   License Compliance
July 16, 2018 Software Piracy

What is Unpaid Software?

According to the 2018 BSA Global Software Survey, the commercial value of unlicensed software was $46.3 billion dollars. Revulytics compliance analytics has supported customer compliance programs generating more than $2.4 billion in new license ...

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Michael Goff  

|  July 16, 2018   |   Software Piracy

SaaS: Built to Last or Built to Lose? The Growing Opportunity for On-Premise Vendors

Oracle’s sales tactics have garnered attention recently, with a series of high-profile stories alleging that the tech giant is using audits to force cloud products on customers in exchange for a break on compliance costs. The end game is that even ...

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Joseph Noonan  

|  July 11, 2018   |   Growth

Personalization with Anonymous Data (Not an Oxymoron)

“Dear [FIRST NAME], in order for us to keep inserting your first name here, new laws require us to get your explicit permission to keep doing so. Our lawyers want you to Click Here to Opt-In.”

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Keith Fenech  

|  June 29, 2018   |   In-App Messaging

[VIDEO] How to Use In-App Messaging to Promote Events

In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. In this video, we’ll show you how to set up a ReachOut ...

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Keith Fenech  

|  June 20, 2018   |   Videos

[VIDEO] How to Survey Users with In-App Messaging

This video will walk step-by-step through setting up a survey of users that meet specific targeting criteria with a Manual Campaign. We will set up an example campaign that aims to collect feedback on a new version we’ve released to see how it ...

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Keith Fenech  

|  June 14, 2018   |   Videos

Hard-Coded vs. Dynamic In-App Messaging: What’s Your User Engagement Strategy?

Perhaps you’re familiar with Scratch, a programming language developed to teach children as young as 8 the basics of learning to code software. Young coders create animated stories and projects by snapping so-called coding blocks together. They can ...

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Keith Fenech  

|  June 08, 2018   |   In-App Messaging

2018 Revulytics Software Piracy Statistics and Thoughts on the BSA Global Software Survey

BSA | The Software Alliance recently released its 2018 Global Software Survey and I thought it would be useful to review some of the findings and their implications for software vendors and end user organizations.

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Joseph Noonan  

|  June 07, 2018   |   Software Piracy

[VIDEO] Encouraging Users to Upgrade With In-App Messaging

There’s a reason that in the software world, we often say we are “pushing” users to the latest version – as it often requires a bit of encouragement to get users to upgrade.  Using ReachOut in-app messaging software, we can easily target certain ...

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Keith Fenech  

|  May 30, 2018   |   Videos

Ready for GDPR in a Software Usage Analytics World

At Revulytics, we’ve received questions from our customers on how to ensure General Data Protection Regulation (GDPR) compliance with our platform , and worked with Privacy Ref to put together some resources on best practices to that end. I’ll ...

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Victor DeMarines  

|  May 25, 2018   |   Usage Analytics

Pragmatic Marketer: Context is King - Data-Driven Customer Engagement

Microsoft introduced Clippit—a character known infamously among its users as “Clippy”—in 1996, not long before the 100th birthday of the paper clip. This intelligent-user interface was the best-known iteration of Microsoft Office Assistant. Clippy ...

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Keith Fenech  

|  May 23, 2018   |   Product Management

Driving Up-Sell and Cross-Sell Conversions [VIDEO]

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut, you can make sure the ...

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Keith Fenech  

|  May 22, 2018   |   Videos

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Did you make it to the end of the blog title or stop after “short attention spans?” You’ve likely heard that highly circulated statistic that the average attention span of a human – eight seconds – is now shorter than that of a goldfish. And you ...

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Keith Fenech  

|  May 17, 2018   |   In-App Messaging

Why Private Equity Investors Are Talking About Compliance Intelligence

Having pretty much maxed out cost-cutting opportunities, private equity investors are increasingly looking for ways to boost top-line growth for the companies in their portfolios, with the aim of keeping pace amid market conditions and investor ...

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Joseph Noonan  

|  May 09, 2018   |   License Compliance

[VIDEO] In-App Messaging for Product and Feature Education

It’s quick and easy to set up ReachOut messages to launch in your application – even without any technical expertise. In this short video, you’ll learn two, step-by-step examples of how to:

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Keith Fenech  

|  May 04, 2018   |   Videos

Product Management Insights: Leveraging In-App Messaging 101

You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest marketing trends within your product space. You keep your eyes locked on the screen as you reach for a ...

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Keith Fenech  

|  April 24, 2018   |   In-App Messaging

Menlo Innovations Creates Software That Delights Customers

High-Tech Anthropology – a term coined by internationally acclaimed workplace culture phenomenon Menlo Innovations – is perhaps the height of customer-obsessed product development. In detailing an example of its trademarked strategy in a video, the ...

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Keith Fenech  

|  April 04, 2018   |   Product Management

Usage Data and Customer Lifetime Value: Partners in Innovation

In his book, “What Do You Want Your Customer to Become,” author and MIT Research fellow Michael Schrage challenges his readers to think beyond the traditional criteria that go into calculating what is agreed upon across industries as one of the most ...

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Keith Fenech  

|  March 20, 2018   |   Product Management

[Dataversity] Bring Your Own Data: Exploring a Cure for Software Licensing Compliance Ills

Every time I travel through an airport or workout at Harvard Stadium, I am reminded of the phenomenon that is Fitbit. Perhaps the only thing capable of competing for attention that people reserve for their smartphones is the desire to sneak a peek ...

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Victor DeMarines  

|  March 16, 2018   |   Software Piracy

Building Subscription Pricing Models with Software Usage Analytics

Last year PTC announced a major shift from perpetual licensing to subscription licensing for all new software licenses in the Americas and Western Europe for its core CAD and PLM software and ThingWorx IoT platform.

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Keith Fenech  

|  March 02, 2018   |   Software Licensing

Performance Enhancing Data to Boost Your Compliance Program

I know what you’re thinking: “PEDs?? Are you trying to get us banned from international competition??” Quite the opposite. First, let’s start with our definition of PED: Performance Enhancing Data. Now let’s add some context: effective software ...

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Victor DeMarines  

|  February 15, 2018   |   Revenue Recovery

Progress Telerik Retiring: Alternatives and Next Steps for Software Usage Analytics Customers

The Progress Telerik Platform is retiring on May 10, 2018 (“retiring products that have served their purpose”). This leaves users of Telerik Analytics (formerly EQATEC Analytics) in a bit of a jam as they seek an alternative software usage analytics ...

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Keith Fenech  

|  January 30, 2018   |   Product Management

Reduce Development Rework with Software Usage Analytics

You’ve likely heard of the office furniture giant Steelcase. Perhaps you’re even sitting in a comfy yet productivity-inspiring Steelcase chair as you pore over this blog post. A huge part of the 100-plus-year-old company’s staying power is its ...

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Keith Fenech  

|  January 23, 2018   |   Product Management

[Dataversity] Are You Ready for GDPR?

As the May 25, 2018 deadline for the General Data Protection Act (GDPR) regulations inches closer, there isn’t a compliance officer on the planet who isn’t consumed with making sure every asset is covered. With the networked, global nature of our ...

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Victor DeMarines  

|  January 22, 2018   |   Software Piracy

Integrating Revulytics Usage Intelligence with Server Applications

Providers of on-premise server applications can fully benefit from the advanced usage analytics provided by the Revulytics Usage Intelligence solution. The implementation will depend on the type of application, and whether you are interested in ...

Arielle Bonnici  

|  January 08, 2018   |   Usage Analytics

Top Software License Compliance Stories of 2017

Somehow, we’ve managed to compile a “technology-related top news stories of 2017” list that doesn’t mention augmented reality, Apple’s iPhone X or Amazon’s search for a new headquarters (though loyal readers know we’ve at some point worked all of ...

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Victor DeMarines  

|  December 27, 2017   |   Revenue Recovery

New Java Reporting in Revulytics Usage Intelligence

Revulytics recently announced the availability of the new Java SDK 5.1.0. This release enables software providers of Java 8+ applications which run on Windows, Mac, and Linux to integrate our Usage Intelligence solution with a native Java SDK and ...

Arielle Bonnici  

|  December 19, 2017   |   Usage Analytics

Implementing Compliance Intelligence to Combat Piracy

It’s a complex time to be a compliance manager.

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Victor DeMarines  

|  November 27, 2017   |   Software Piracy

CMS Wire: How to Move to a Subscription-Based Pricing Model

“The Subscription Economy,” is a term coined by Tien Tzuo, the founder of subscription management software vendor Zuora, as a way to describe an emerging economic model in which people lease, rent or otherwise consume products as a service, rather ...

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Victor DeMarines  

|  November 21, 2017   |   Software Licensing

A Better Way to Fight Software Piracy

If you’re in the software industry, then you already know that piracy is big business. The BSA recently estimated the commercial value of unlicensed software to be $46.3 billion (be sure to read “2018 Revulytics Software Piracy Statistics and ...

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Joseph Noonan  

|  November 14, 2017   |   Software Piracy

Taking a Customer-Centric Approach to Software Product Management

It’s a familiar storyline these days. Software customers have many choices and high expectations, and as such, even the most established installations could fall to a more agile competitor. It’s against that backdrop that the term ...

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Keith Fenech  

|  November 03, 2017   |   Product Management

IKEA, AR, and Building Irresistible Products

Perhaps you’ve heard of, or even used, this new augmented reality (AR) application, “IKEA Place” from IKEA. It allows you to pick from 2,000 pieces of furniture on IKEA’s online catalog, and then visualize through an Apple iOS 11 device, to scale, ...

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Keith Fenech  

|  October 25, 2017   |   Product Management

What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. On the final day of the event, they had the opportunity to hear Ed Catmull, co-founder ...

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Keith Fenech  

|  October 19, 2017   |   Product Management

China’s Golden Week and its Impact on Software Piracy

Here's the latest 2018 update to this blog.  Going back through the years of our compliance intelligence data on the use of pirated software, it’s interesting to see how much impact holidays like China’s Golden Week can have. According to some ...

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Victor DeMarines  

|  October 13, 2017   |   Revenue Recovery

Auf der Suche nach Innovation à la Amazon? Entdecken Sie Produktnutzungsdaten

Sie haben wahrscheinlich schon von Amazons Plänen zur Errichtung eines zweiten Hauptsitzes gehört. Möglicherweise haben Sie auch schon die Berichte über Taktiken gelesen, die mehrere Gemeinden eingesetzt haben, um Amazon in ihre Gegend zu locken. ...

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Keith Fenech  

|  October 12, 2017   |   Marketing

In Search of Amazon-Like Disruption? Start With Product Usage Data.

Chances are, you’ve heard of Amazon’s plans to build a second headquarters. Perhaps you’ve also read coverage of the tactics various municipalities have employed to woo Amazon to their locales, with efforts ranging from sending CEO Jeff Bezos a ...

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Keith Fenech  

|  October 12, 2017   |   Marketing

Simplify with Software Usage & Compliance Analytics

Likely, in some trade show, meeting or some other PowerPoint-driven conversation, you’ve come across this quote attributed to Albert Einstein: “If you can’t explain it simply, you don’t understand it well enough.” (Perhaps, you’ve even silently ...

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Victor DeMarines  

|  October 02, 2017   |   Software Piracy

Implement Consumption-Based Licensing

Perhaps you are familiar with the concept of usage-based automobile insurance, which leverages telematics to more closely align premium rates with actual driving behaviors. Progressive, for instance, has an offering that monitors driving behavior ...

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Keith Fenech  

|  September 26, 2017   |   License Compliance

Why Are Spotify’s Freemium Conversion Rates So High? Look To the Data.

The freemium business model has been popularized by companies like Spotify, the streaming music service, with a wide range of starry-eyed startups in search of similar success. Offering basic use of software for free, while holding back more robust ...

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Keith Fenech  

|  September 15, 2017   |   Marketing

Get SaaS-y: Empowering On-Premise Software with Usage Analytics

Consider this: by 2018, at least half of IT spending will be cloud-based, according to IDC.

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Keith Fenech  

|  September 07, 2017   |   Product Management

Gartner Adds Software Usage Analytics in Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2017 and Hype Cycle for Customer Experience Analytics, 2017. Software Usage Analytics is included in both Hype Cycles.

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Victor DeMarines  

|  September 06, 2017   |   Sales

Better Software Product Roadmaps: Usage Analytics Use Cases

When product managers were asked to name their top challenges, the difficulty of adding innovative features because the customer base demands support of older ones is very high on the list.

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Keith Fenech  

|  August 29, 2017   |   Product Management

OpenView Labs: Best Practices for Increasing Trial Conversions

You walk into a coffee shop you’ve been coming to for years that is a few steps from your office. As you duck and weave through the crowds and wind your way to the register, you place your order, and then grab a cup of the free new caramel cotton ...

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Keith Fenech  

|  August 23, 2017   |   Marketing

[Infographic] Software Marketer’s Black Hole: Shedding Light on Trial User Engagement

With all the news about the upcoming total eclipse, we thought it would be fun to shed some light on a related topic: the free trial black hole. 

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Martha Stuart  

|  August 18, 2017   |   Sales

Microsoft Application Insights vs. Revulytics Usage Intelligence: Play the Game You’re Best At

In 1994, after winning 3 NBA Championships (and 3 NBA Finals MVP awards), Michael Jordan famously left the NBA for a year to pursue professional baseball. He landed on the Birmingham Barons, a lower minor league team for the Chicago White Sox. ...

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Keith Fenech  

|  August 04, 2017   |   Product Management

Sharing Software Usage Data with Customers: The Benefits of Exposing Shelfware

On a recent webinar, we asked participants a somewhat loaded question: do you view exposing shelfware as a revenue risk?

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Victor DeMarines  

|  July 28, 2017   |   Revenue Recovery

Expanding Your Software Business in China and Emerging Markets

So you’ve been tasked with expanding your software business into new and emerging markets. Your initial excitement for this challenge and opportunity may quickly be quashed by the chorus of “but software piracy is entrenched in emerging markets!”

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Victor DeMarines  

|  July 21, 2017   |   Revenue Recovery

How Software Usage Analytics Supports Agile Development

As part of a list of summer reading recommendations for marketers recently published by Forbes, Juniper Networks CMO Mike Marcellin named “Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and More Innovative” as his pick. In that ...

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Keith Fenech  

|  July 19, 2017   |   Product Management

Driving Decisions Through Your Development Lifecycle with Data

Stack Overflow co-founder Jeff Atwood has noted that he’s “a big fan of developers handling tech support calls for their software, at least a part of the time. It really motivates them to address the pain points users are experiencing, because they ...

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Keith Fenech  

|  July 12, 2017   |   Product Management

How Software Usage Analytics Can Supercharge Your Marketing

Being customer-oriented certainly isn’t a new concept, but it has become more and more important for businesses to succeed today. New ways to build customer engagement is a key area of investment for B2B leaders.

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Martha Stuart  

|  July 11, 2017   |   Marketing

John McEnroe’s Lessons for Overseas Auditing Engagements (sort of)

“I wake up in a sweat. My pillow's damp and I don't know what day is. Did I miss the match? Am I playing later? For a few seconds I don't even know where I am. Then it hits me. I already played the match. I already lost it. Jesus, it was back in ...

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Victor DeMarines  

|  July 06, 2017   |   Revenue Recovery

Product Management Insights: How Usage Analytics Helps Your Developers

When I was a product manager, I encountered a scenario that is probably familiar to my fellow PMs here. One of our products had so much killer functionality, it could basically do the equivalent of launching rockets for network security. But as we ...

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Keith Fenech  

|  June 14, 2017   |   Product Management
June 13, 2017 Software Piracy

[Video] Targeted Software License Compliance to Increase Revenue

Are you responsible for license compliance at a software company? This short video will show you how Revulytics proven solution enables you to identify non-compliant use and recover license revenue without alienating your users.

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Michael Goff  

|  June 13, 2017   |   Software Piracy

Product Management Insights: Selling Usage Analytics to Your CMO

This year, IT spending by the CMO will outpace that of the CIO, according to Gartner. Marketing technology budgets have soared as CMOs take ownership of the crucial customer-facing software that powers digital transformations.

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Keith Fenech  

|  June 08, 2017   |   Marketing

Are Your User Surveys Telling You Enough?

In a delightful new spot for Samsung’s Gear VR, an ostrich stumbles into a set of the virtual reality sunglasses, which click on and simulate that he is soaring into the clouds, a dream-like sequence all irresistibly set to the tune of Elton John’s ...

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Michael Goff  

|  May 31, 2017   |   Marketing

OpenView Labs: Is Your Data Deluding You? Driving Real Results with Relevant Metrics

It’s one of the chief challenges we face as we build our ideas into businesses – how do we drown out the noise to focus on signals – to make business decisions and create products that, in a sense, are so irresistible that they sell themselves? For ...

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Keith Fenech  

|  May 24, 2017   |   Product Management

Accelerate Marketing Automation Strategies with Usage Analytics

In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas, the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to ...

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Michael Goff  

|  May 19, 2017   |   Marketing

The Benefits of a Shared View

Nearly a century ago, Albert Einstein prophetically and poetically framed what remains one of our chief challenges with analytics. “Not everything that can be counted counts,” he said, “and not everything that counts can be counted.” With so much ...

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Victor DeMarines  

|  May 10, 2017   |   Product Management

Pragmatic Marketing: How Usage Analytics Support Agile Development

Developers and teams surveyed by VersionOne in its State of Agile report indicated that their organizations adopted agile methodology in search of three benefits: to accelerate product delivery, enhance their ability to meet changing priorities and ...

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Keith Fenech  

|  May 08, 2017   |   Product Management

Why Web Analytics Can’t Weave the Whole Story

Marketing history buffs will be familiar with John Wanamaker, a 19th century retailer who innovated the way consumers learned about, and were swayed to purchase, his products. His list of contributions to marketing’s legacy is long, but for our ...

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Michael Goff  

|  May 05, 2017   |   Ecommerce

We’re a Gartner Cool Vendor, But Our Customers Are Even Cooler

Gartner recently named Revulytics a 2017 Cool Vendor in the Tech Go-to-Market category. We’re honored and excited for the recognition of our solution, and we’re even more excited by software usage analytics’ role in improving go-to-market ...

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Joseph Noonan  

|  May 02, 2017   |   Company News

How to “Mine the Gap” and Augment License Compliance

Did you miss the IBSMA Compliance Manager Summit this March and the opportunity to hear Vic DeMarines discuss how software usage analytics are being used to drive license compliance programs and gain insight into prospect and customer needs? Good ...

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Michael Goff  

|  April 20, 2017   |   Usage Analytics

Shift to Subscription-Based Licensing with the Help of Usage Analytics

When Autodesk stopped selling perpetual licenses of its desktop software last year, it was yet another validation of the growing popularity of subscription-based pricing. By 2020, more than 80 percent of ISVs will shift their models from traditional ...

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Keith Fenech  

|  April 06, 2017   |   Software Licensing

What Uber Knows About Customer-Obsessed Product Development

If I asked you to name today’s most innovative companies, those that have truly disrupted the spaces in which they play, Uber would undoubtedly be on that list (despite controversy and a slew of bad publicity recently).

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Keith Fenech  

|  March 22, 2017   |   Product Management

Top 20 Countries for Software Piracy and License Misuse (2017)

[UPDATE: Read our 2018 Report here] We analyzed aggregated Revulytics Compliance Intelligence data (the number of unique machines using unpaid software) as of March 2017 to identify the Top 20 countries using pirated or unlicensed software: 

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Michael Goff  

|  March 21, 2017   |   Global Piracy

User Engagement Reporting with Revulytics Usage Intelligence

Revulytics is pleased to announce the availability of the User Engagement report in Usage Intelligence. This report lets you analyze user engagement with your application, including the number of days they use your application, the number of times ...

Arielle Bonnici  

|  March 20, 2017   |   Product Management
March 16, 2017 In-App Messaging

ReachOut In-Application Messaging - New Updated Workflow

Revulytics is pleased to announce that the new ReachOut In-Application messaging workflow is now available. This update simplifies the management of ReachOut campaigns so you can easily distinguish between automatic and manual campaigns, ...

Arielle Bonnici  

|  March 16, 2017   |   In-App Messaging

Enhance Data with Wi-Fi Geolocation

Software enabled with Revulytics Compliance Intelligence can capture specific geolocation data through Wi-Fi access points. This Wi-Fi geolocation data is now aggregated and displayed within embedded maps at the machine, domain and account levels, ...

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Victor DeMarines  

|  March 15, 2017   |   Global Piracy

Three Tips for Leveraging In-App Messaging to Drive Software Piracy Conversions

At the cornerstone of technology giant Adobe’s strategies to combat software piracy is a simple truth – pirates are often victims who thought they legitimately paid for the software. Hackers have become so sophisticated that landing pages to ...

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Victor DeMarines  

|  March 08, 2017   |   Software Piracy

In-App Messaging vs. Email Surveys: Collecting Actionable Customer Feedback

How useful are your customer surveys in collecting actionable, viable user feedback? Useful Somewhat useful Not useful at all I’ll let you know as soon as we figure out who we should survey, what to ask, and how to get them to respond.

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Keith Fenech  

|  March 02, 2017   |   In-App Messaging

Imagining Your “Ideal” Day as a Software Compliance Manager (Part 5)

So far, we’ve been guiding you through your “ideal day”: the compliance manager’s state-of-the-art experience. In our first three posts, we talked about streamlining and automating the process of uncovering infringement you can monetize. Then, in ...

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Victor DeMarines  

|  March 01, 2017   |   Software Piracy

[Infographic] How Does Software Piracy Happen?

Software piracy can happen in a blink of an eye. Check out our latest infographic on software piracy to see how it happens, how quickly it's adopted by your prospects (often unknowingly), and how it negatively impacts your software revenues.

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Victor DeMarines  

|  March 01, 2017   |   Software Piracy

Themes from Pragmatic Marketing’s 2017 Survey: More Time With Customers

On average, product managers spend just eight hours a month talking to customers in non-sales situations, according to Pragmatic Marketing’s 2017 Product Management and Marketing Survey. That’s compared to 40 hours on average in meetings and 32 ...

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Keith Fenech  

|  February 21, 2017   |   Product Management

Imagining Your “Ideal” Day as a Software Compliance Manager (Part 4)

Efficiently moving cases to action With conventional compliance management systems, it can be difficult to organize and manage the cases you’re pursuing – especially as you scale, and must share just the right information with sales teams, ...

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Victor DeMarines  

|  February 17, 2017   |   Software Piracy

Imagining Your “Ideal” Day as a Software Compliance Manager (Part 3)

Refining and prioritizing your leads with exceptionally detailed information In our previous post, we showed how you can quickly get access to large amounts of accurate and usable information about potentially infringing clients and prospects. Now, ...

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Victor DeMarines  

|  February 10, 2017   |   Software Piracy

Any Given Launch: On Product Management and Football

This weekend, most of you out there will watch the spectacle that is the Super Bowl – a dizzying mix of football, multi-million dollar ads and this year, Lady Gaga. While I certainly enjoy the game, I can’t say I’m anywhere near as invested as my ...

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Keith Fenech  

|  February 03, 2017   |   Product Management

Actionable Compliance Intelligence with Data Optimizer

If you want a successful compliance program that will generate top-line revenue for your company, collecting infringement data is not enough. Detecting and reporting on the unlicensed use of your software is just the first step in taking a proactive ...

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Victor DeMarines  

|  February 02, 2017   |   Software Piracy

Imagining Your “Ideal” Day as a Software Compliance Manager (Part 2)

In our recent post, we asked you to imagine your “ideal” day as a compliance manager – and we explored why too few compliance managers experience days like that. In this and future posts, we’ll take a closer look at what your ideal experience can ...

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Victor DeMarines  

|  January 27, 2017   |   Software Piracy

Don’t Trust Your Data to Just Anyone

At a time when we are all too quick to click “Agree” and share our data in exchange for access to the latest cool app (or a coupon for 10% off your next purchase), it may be time to paraphrase Bo Diddley and ask a new question: “Who Do You Trust?” ...

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Victor DeMarines  

|  January 25, 2017   |   Software Piracy

Using Data to Create Real, Relevant Marketing Strategies

One of my all-time favorite Seinfeld dialogues occurs in the episode in which Elaine is commissioned to write J. Peterman’s biography. After a series of events, Peterman instructs Elaine to leverage Kramer’s life material to augment the ...

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Keith Fenech  

|  January 23, 2017   |   Marketing

Imagining Your “Ideal” Day as a Software Compliance Manager (Part 1)

If you’re a compliance manager, I invite you to imagine your ideal day.

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Victor DeMarines  

|  January 17, 2017   |   Software Piracy

Data-Driven Product Roadmaps: What Should I Measure?

Business Insider recently ranked the biggest product flops in history. Its list includes one failure that was so spectacular, it actually amassed some popularity. Pepsi had every reason to believe its clear, cola-tasting soda would be a hit – with ...

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Keith Fenech  

|  January 13, 2017   |   Marketing

Compliance Analytics in 2017: Seven Stats to Consider

As we enter the New Year, it is customary for a wide-eyed sense of optimism to permeate much of our work. Perhaps this feeling has seeped into how you’re looking at fighting software piracy in 2017. “We sorted out a bunch of customers in 2016 and ...

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Michael Goff  

|  January 09, 2017   |   Software Piracy

Software License Usage Tracking - Part 3

In the last article of this 3 part series, we will look at the license key management capabilities offered by Usage Intelligence. In addition to Software Analytics, Usage Intelligence provides a License Key Usage Tracking and Piracy Monitoring ...

Arielle Bonnici  

|  January 04, 2017   |   Usage Analytics

Event Tracking - Getting Started with Usage Intelligence - Part 2

In the second article of this 3 part series, we will be using the Usage Analytics event tracking capabilities to log custom data from our calculator application. We will continue to use the simple calculator application and the .NET SDK with C# code ...

Arielle Bonnici  

|  January 03, 2017   |   Usage Analytics

Top Revulytics News in 2016: Lessons from Pokemon Go

Facebook recently revealed its list of the most talked about topics on its users’ news feeds in 2016. Running in third, behind arguably more important discourse on the US presidential election and Brazilian politics, was the international phenomenon ...

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Michael Goff  

|  December 29, 2016   |   Software Piracy

The Biggest Piracy Stories of 2016

In the tech world, we’re quite fond of the “end-of-year” story roundup. A quick Google search on the topic will yield a variety of layouts and angles that is sure to satisfy whatever thirst for nerdom you’re looking to quench  – whether it’s a look ...

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Michael Goff  

|  December 23, 2016   |   Software Piracy

Reporting on .NET Versions and Graphics Card Models - Revulytics Usage Intelligence

Following customer feedback, we are pleased to announce that Revulytics is now offering out-of-the-box intelligence on .NET versions and graphics card models.

Arielle Bonnici  

|  December 21, 2016   |   Product Management

Boeing’s $17B Iran Deal and the Opportunity for Software Vendors

You have likely seen the news about Boeing’s $17 billion deal with Iran Air for 80 aircraft, but have you wondered about what it means for software vendors? While there is some uncertainty around whether the deal will withstand the scrutiny of the ...

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Michael Goff  

|  December 15, 2016   |   Software Piracy

Software Usage Analytics: The Top Product Management “Gift” of 2016

This holiday season’s hottest gift is the “Hatchimal.” It’s a terrifying little thing, a furry, robotic toy whose eyes glow through an egg that a child is supposed to gently shake and play with until the creature pecks its way out (right?). It ...

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Michael Goff  

|  December 02, 2016   |   Marketing
November 23, 2016 Usage Analytics

Tracking Desktop Applications with Google Analytics: What You Should Know

If you are developing a software application and are familiar with Google Analytics, you might find yourself asking a very common question: “Why not use Google Analytics to track my desktop application?” At first glance this might seem like a very ...

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Keith Fenech  

|  November 23, 2016   |   Usage Analytics

Personalize Customer Outreach: The Value of In-App Messaging

In the 47 seconds a day you have for personal matters as a product manager, perhaps once in a while, you leverage that time to check out emails advertising other products that are for sale – you know, stuff you can wear, or eat, or do. Perhaps you ...

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Michael Goff  

|  November 22, 2016   |   In-App Messaging

Revulytics CEO Joe Noonan on Our New Name

Over the last 10 years V.i. Labs has helped software vendors protect their intellectual property, drive new license revenue from compliance, and build better applications through data-driven roadmaps. Today, I am excited to announce that our company ...

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Joseph Noonan  

|  November 15, 2016   |   Sales

How Software Usage Analytics Can Help Your Sales Team

As a product manager, when the end of the quarter looms you sit at your desk and stare at the phone, strategizing what your best move will be this time when it erupts with calls from sales. You can hear them now: “Where is that one-off feature I ...

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Michael Goff  

|  October 27, 2016   |   Sales

What Hippos Have to Do With Software Usage Analytics (and Why You Should Care)

We are very excited for our upcoming webinar, Using the Right Data to Drive Better Product Decisions with Steve Johnson of Under 10 Consulting. Steve has been working in high tech product management since 1981, and spent more than 15 years as a ...

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Michael Goff  

|  September 22, 2016   |   Product Management

Software Analytics in Action – Why Aren’t More Trial Users Converting to Paying Customers?

The good news for marketing and sales is that people are downloading trial versions of your software in droves. The bad news is that only a small percentage of trial users are converting to paying customers. In many cases, software vendors know how ...

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Michael Goff  

|  September 07, 2016   |   Sales

Software Analytics in Action – What Impact Will Increasing Minimum Display Resolution Requirements Have on Customers?

While there are (usually) always good reasons for making changes to your product's user interface, the challenge is to determine how those changes will impact your customers before you implement them. When developing a new user interface for its ...

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Michael Goff  

|  August 30, 2016   |   Product Management
August 25, 2016 Software Piracy

Make Sure Your Software Intelligence Investment Pays Off

Tip 7:  Make Sure Your Software Intelligence Investment Pays Off

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Michael Goff  

|  August 25, 2016   |   Software Piracy

Software Analytics in Action – Why Aren't Trial Users Taking Advantage of our Killer Feature?

Product managers’ beliefs about a feature and its benefits for users don’t always align with the customer’s actual experience. But how do you test your assumptions against that reality? One of our customers, an accounting software company, used ...

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Michael Goff  

|  August 18, 2016   |   Product Management

Get Actionable Data to Ensure Revenue Generation is in Your Future

Tip 6:  Get Actionable Data to Ensure Revenue Recovery is in Your Future

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Michael Goff  

|  August 16, 2016   |   Software Piracy

Proper Vetting, Implementation Can Make or Break a Software Intelligence Program

Tip 5:  Proper Vetting, Implementation Can Make or Break a Software Intelligence Program

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Michael Goff  

|  August 09, 2016   |   Software Piracy

Software Analytics: Build or Buy?

Software is your business. But does that mean you should build everything yourself? Whether you work for a software vendor or develop applications for use by your organization, the temptation to "just build it ourselves" is always great.

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Michael Goff  

|  August 04, 2016   |   Product Management

Get the Best Tools to Defeat Software Pirates and Generate Revenue

Tip 4:  Get the Best Tools to Defeat Pirates and Generate Revenue

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Michael Goff  

|  July 28, 2016   |   Software Piracy

Recognize the Limitations of Conventional Approaches to Addressing Software Piracy

Tip 3:  Recognize the Limitations of Conventional Approaches to Preventing Software Piracy

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Michael Goff  

|  July 22, 2016   |   Software Piracy

Get Executive Support for a Top License Compliance Program

Tip 2: Get Executive Support for a Top License Compliance Program

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Michael Goff  

|  July 13, 2016   |   Software Piracy

Software Analytics in Action – Knowing When to Say Goodbye to Old Versions

Product management and development professionals spend countless hours on their applications – especially when introducing a new product. Even when you enhance the application, add more features, and introduce new versions of your software, there’s ...

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Michael Goff  

|  July 07, 2016   |   Sales

Acknowledge that Software Piracy is a Big Problem (and Opportunity)

Tip 1: Acknowledge that Piracy is a Big Problem (and Opportunity)

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Michael Goff  

|  June 29, 2016   |   Software Piracy

Take the Guesswork out of Software Product Management

Build Better Applications with Software Analytics Product management professionals have ambitious plans for making their applications successful for the business by building products that resonate with their customers. But turning those plans into ...

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Michael Goff  

|  June 22, 2016   |   Product Management

More Meaningful Software Piracy Statistics

“OK Michael, nice rant blog post about the BSA’s Global Software Survey, but how about you put your money where your mouth is and offer up some more meaningful piracy statistics of your own?” (Anonymous email from a blog reader)

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Michael Goff  

|  June 20, 2016   |   Software Piracy

The BSA Has Given Up On Piracy. Again.

Thoughts on the May 2016 BSA Global Software Survey Feel free to pregame for this blog post/rant by reading my response to the last global software study published by BSA | The Software Alliance in June 2014.

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Michael Goff  

|  June 08, 2016   |   Software Piracy

Software Piracy: Who’s the Real Victim?

As part of V.i. Labs' education campaign with FAST (Federation Against Software Theft), I'll be joining FAST's General Counsel, Julian Heathcote Hobbins, on June 14 for a webcast conversation about the changing approaches to users of pirated ...

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Michael Goff  

|  June 02, 2016   |   Software Piracy

Developing Data-Driven Product Roadmaps

Did you miss ProductCamp Boston earlier this month? It was an amazing day focused on product management topics, but don't worry if you didn't get to see Trackerbird Software Analytics' Keith Fenech's session, "The Science of Software: Developing ...

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Michael Goff  

|  May 03, 2016   |   Usage Analytics

Building Better Applications with Software Analytics

It has been an exciting few weeks here at V.i. Labs since we announced our acquisition of Trackerbird Software Analytics. You may have read our CEO Joe Noonan's blog post about why we acquired Trackerbird. Today, I want to talk about how software ...

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Michael Goff  

|  March 22, 2016   |   Software Piracy

V.i. Labs' Acquisition of Trackerbird Software Analytics

Today we are excited to announce V.i. Labs’ acquisition of Trackerbird and to welcome our combined customers to a wider and deeper range of software intelligence capabilities. Today’s acquisition supports our growth as a company and our vision of ...

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Joseph Noonan  

|  March 08, 2016   |   Company News

Custom Reports and Data Export with Usage Intelligence

The Usage Intelligence Interactive Dashboard is a mine of information which provides runtime intelligence related to product usage, environment statistics, event tracking, licensing information as well as user engagement and churn reports. However ...

Arielle Bonnici  

|  March 04, 2016   |   Usage Analytics

EU Data Protection Law: An Update

In a previous post on the Revulytics blog we discussed the new EU data protection law coming into force: the EU Data Protection Regulation, also known as the General Data Protection Regulation. In December 2015 the EU Parliament, EU Council, and EU ...

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Leah Hamilton  

|  March 01, 2016   |   Usage Analytics

The Best Conference for Software Vendors Focused on License Compliance

Why is V.i. Labs sponsoring IBSMA's Compliance Manager Summit for the third year in a row? Quite simply, it is the best conference for software vendors who are focused on license compliance.

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Michael Goff  

|  February 29, 2016   |   License Compliance

Using Open Source Libraries with Closed Source Software

It’s very common for developers to want to use open-source libraries and frameworks: open-source software is freely available, often robust and flexible, and using these tools makes the developer’s program easier to create when everything doesn’t ...

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Leah Hamilton  

|  February 17, 2016   |   Usage Analytics

"We Already Have In-Application Messaging"

You aren't experiencing deja vu - I've used my favorite scene from Monty Python and the Holy Grail before (when discussing the differences between collecting data and software intelligence). I love the scene where King Arthur invites the French to ...

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Michael Goff  

|  February 11, 2016   |   License Compliance

Collecting Custom Data with Event Tracking

There are instances when knowing the number of times that an event occurred is not enough, but you would like to collect further information which is custom to your application. This may include: Collecting configuration settings as specified by the ...

Arielle Bonnici  

|  February 09, 2016   |   Usage Analytics

Setting up Titan 1.0 with Apache HBase

During a recent project we researched a number of graph databases. One of these was Titan, currently regarded as one of the leading graph databases having native integration with the Apache TinkerPop graph stack. The plan was to create a test setup ...

Arielle Bonnici  

|  February 02, 2016   |   Usage Analytics

Churn Analysis Reports - Revulytics Usage Intelligence

Having an efficient mechanism to measure churn (a.k.a. User Attrition), and learn about what is triggering users to move away from your product is crucial in improving your conversion and retention rates. With Trackerbird's new Churn reports you ...

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Keith Fenech  

|  January 26, 2016   |   Company News

Show Me the Money: How Software Intelligence Helps Product Managers Drive Revenue

In the consumer packaged goods industry, product or brand managers have long been tasked with product ownership, a cross-functional role that comes with revenue responsibility. These product “owners” are concerned with the cost structure of their ...

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Michael Goff  

|  January 20, 2016   |   Sales

Funding Your Software Prototype

Think of prototypes as a form of trial and error. After conceptualizing your product on paper or in a digital program the next step is to develop a working prototype. At this time it isn’t necessary to flesh out the aesthetics; instead, be more ...

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Keith Fenech  

|  January 20, 2016   |   Product Management

New Year's Resolution: Drive More Online Sales

It's easy to say, "Happy New Year," but how can you increase your chances that it actually will be? For ecommerce professionals at software companies, there are many digital marketing techniques that can increase online sales conversion ...

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Michael Goff  

|  January 08, 2016   |   Sales

[INFOGRAPHIC] The Best Affiliate Program You've Never Heard Of

Most software marketers are familiar with affiliate programs. You pay a commission to an associated website to drive traffic to your site. They can be a great, pay-for-performance way to get more people to your site.

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Michael Goff  

|  December 17, 2015   |   Software Piracy

Generating Sales-Ready Leads through Inbound Marketing

A steady stream of fresh and sales-ready leads is critical to the success of software companies competing in increasingly crowded markets. In this blog, we will discuss using inbound marketing in new ways to generate software license revenue.

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Michael Goff  

|  December 02, 2015   |   License Compliance

Pirated Antivirus Applications 2015: A Closer Look

There’s an antivirus software product out there surging in popularity – and you would never know it from looking at its legitimate market share.

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Michael Goff  

|  November 23, 2015   |   Software Piracy

Your Playbook for Ecommerce Conversion

You may remember Mike Schramm from our webinar on "Ecommerce Strategies for Converting Unpaid Users to Paying Customers." Mike is the former head of eCommerce Programs and Operations for Autodesk and is now advising software companies on digital ...

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Michael Goff  

|  November 10, 2015   |   Software Piracy

The Road to CodeArmor Intelligence 5.0

You may have seen our announcement about CodeArmor Intelligence 5.0 last week, but I wanted to comment on the journey we’ve been on with our customers that's driven us to this new version. 

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Michael Goff  

|  October 29, 2015   |   Software Piracy

How to Stay Compliant with Privacy Laws When Collecting Data with Revulytics Usage Intelligence

Image source: openDemocracy US and EU Flags When collecting data of users online or through any call-home product, it’s important to stay compliant with any and all privacy laws that apply to you. Being aware of what data privacy laws require can ...

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Leah Hamilton  

|  October 27, 2015   |   Usage Analytics

Revulytics (formerly Trackerbird) launches SDK for Linux application tracking

We are pleased to announce the launch of Revulytics Usage Intelligence (formerly Trackerbird) Software Analytics SDK for Linux.  This SDK will allow software developers to track Linux applications and collect runtime events and user engagement data ...

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Keith Fenech  

|  October 20, 2015   |   Company News

Good News, Bad News for Software Vendors

The Good News:  The good news is that commerce today is global in scope. Products manufactured in Spain are marketed in Brazil, Japan and Canada. Investments, supply chains, and manufacturing infrastructures are producing wares for consumption in ...

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Michael Goff  

|  October 07, 2015   |   Software Piracy

EU Data Protection Law: How to Store the Data of EU Citizens

The EU Data Protection Directive is the substantive law in the EU dictating how the data of EU citizens should be stored. If you are collecting the personal data of EU citizens, and you are based in the EU, you need to ensure that you comply with ...

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Leah Hamilton  

|  September 29, 2015   |   Legal & Privacy

Tracking Software Applications on Windows 10

If you have customers running your desktop application on Windows 10 platforms, you can now use the latest Usage Intelligence SDK to track runtime and user engagement on this edition of Windows. Revulytics provides Software Analytics and call-home ...

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Keith Fenech  

|  September 25, 2015   |   Company News

Trackerbird expands into EU datacentre

We are pleased to announce that Trackerbird has expanded its services into a new datacentre in Amsterdam. This is part of our infrastructure expansion plans and will cater for customers who would like their data to be retained within the EU to meet ...

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Keith Fenech  

|  September 24, 2015   |   Company News

Amy Schumer Gets Legit

Did you watch the Emmys Sunday night? While Amy Schumer fans (me included) were not surprised to see the hilarious and thought-provoking Inside Amy Schumer win for best sketch comedy series, the first line of her acceptance speech was much more ...

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Michael Goff  

|  September 21, 2015   |   Software Piracy

What Can China Teach Us About Software Piracy?

Will the Microsoft Windows 10 Upgrade Be Free for Pirates?

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Joseph Noonan  

|  September 16, 2015   |   Software Piracy

Best Practices for In-App Messaging

Understanding Your Funnel As a demand gen marketer, funnel measurement is a must. In order to improve your funnel and ultimately drive new revenue, you have to know where your major holes are.

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Victor DeMarines  

|  July 28, 2015   |   In-App Messaging

Treat Software Pirates Like Consumers

Over the years, we've talked a lot about unpaid software and the three types of pirates (83% of whom will pay for software in mature markets), including our recent webinar with Mike Schramm titled, "Ecommerce Strategies for Converting Unpaid Users ...

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Michael Goff  

|  July 13, 2015   |   Software Piracy

Pirate Users Are Your Best Trial Users

It makes a lot of sense when you think about it, but there are still some folks that still aren't sold on the strategy: pirate users are your best trial users. Let's talk about why this is the case and how you can convert those users to paying ...

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Michael Goff  

|  June 23, 2015   |   Software Piracy

Herding Cats: How Software Vendors Migrate Users to Subscriptions

Recently there have been a number of high profile packaged software vendors making the transition from perpetual based licensing to a subscription model (Microsoft, Adobe and Autodesk come to mind).  Predictable cash flow is a main driver for the ...

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Jim Nauen  

|  June 17, 2015   |   Sales

SalesTalk Tuesday: What is the shape of your corporate sales presentation?

Like most sales leaders, I’m always looking at our funnel and trying to find ways to improve our conversion rates.  As a company providing software vendors a new way to add new top line license revenue, you would think our meeting-to-opportunity ...

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Jim Nauen  

|  May 19, 2015   |   Software Piracy

How to Double Your Software Trial Conversion Rates

If you sell packaged software, you most likely offer some form of free trial.  For 30 years, this has been the de facto standard way to grow your user base one seat at a time.  Yet industry experts quote a download to paid conversion rate ranging ...

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Jim Nauen  

|  April 28, 2015   |   License Compliance

Revulytics plugin for JetBRAINS ReSharper

If you are using JetBrains ReSharper for developing .NET software using Microsoft Visual Studio IDE,  you can benefit from the Revulytics Usage Intelligence plugin for ReSharper. This tool will help you integrate Usage Intelligence with your ...

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Keith Fenech  

|  April 17, 2015   |   Usage Analytics

“We Don’t Need Software Intelligence Because We Already Collect Data”

One of my favorite scenes in Monty Python and the Holy Grail is when King Arthur invites the French to join in the quest for the Holy Grail. Sadly, his request is dismissed with disdain and a total lack of interest :

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Michael Goff  

|  April 08, 2015   |   Software Intelligence

Trackerbird launches Web API for Reporting & Data Export

We are pleased to announce the release of the new Trackerbird Software Analytics Reporting API. This API is targeted for advanced users who would like to build their own dashboards or integrate Trackerbird reports into third party applications. The ...

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Keith Fenech  

|  April 06, 2015   |   Company News

Software Piracy and Customer Acquisition

Ecommerce provider cleverbridge shared an interesting infographic from Invesp on its blog yesterday that focused on "customer acquisition vs. retention costs." Among some of the more interesting findings:

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Michael Goff  

|  March 17, 2015   |   Software Piracy

Software Compliance Group's Jason Swan at Compliance Manager Summit

We mentioned last week that V.i. Labs is sponsoring the Compliance Manager Summit in San Francisco on March 12-13, and that our partner, Jason Swan from the Software Compliance Group (SCG) will be speaking twice at the event.

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Michael Goff  

|  March 06, 2015   |   Company News

Meet V.i. Labs at the Compliance Manager Summit in San Francisco

V.i. Labs is proud to sponsor the Compliance Manager Summit again - this year in San Francisco on March 12-13. The event is run by the International Business Software Managers Association (IBSMA) - the world's largest nonprofit association of ...

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Michael Goff  

|  February 24, 2015   |   Company News

Advisory Board Spotlight: Matt Christiano

We recently announced the creation of our Advisory Board that will help V.i. Labs' management team assess new market and product development opportunities. We're spotlighting each of our Advisory Board members on the blog (last time we ...

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Michael Goff  

|  February 13, 2015   |   Company News

Software Piracy Statistics At A Glance [Infographic]

Software piracy is a large and costly problem that is not going away any time soon. In fact, since 2011, the global rate of unlicensed software use has actually increased despite both legal and corporate efforts to curb the problem.  

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Victor DeMarines  

|  February 06, 2015   |   Software Piracy

Most Pirated Software Types of 2014

After digging into our 2014 piracy data, we're kicking off the year with a discussion of the popularity of different types of the most pirated software. Taking a look at our list below, we see that the order seems to follow the needs of the user. 

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Victor DeMarines  

|  February 02, 2015   |   Software Piracy

Advisory Board Spotlight: Alex Kochis

We recently announced the creation of our Advisory Board that will help V.i. Labs' management team assess new market and product development opportunities. Over the next few weeks we're going to spotlight each of our Advisory Board members on the ...

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Michael Goff  

|  January 22, 2015   |   Company News

[Video] How to Convert Software Pirates to Paying Customers

Unlicensed users represent a significant revenue opportunity for software vendors. In fact, 83% of pirated users in mature markets will pay for your software. Companies that can identify and target these users can double their online conversion ...

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Victor DeMarines  

|  January 13, 2015   |   Software Piracy

Microsoft Draws the Line on Software Piracy

Frequent readers of the Code Confidential blog know that V.i. Labs views software piracy distribution channels (torrent sites, file lockers, industry forums/bulletin boards, etc.) as an untapped channel that software vendors can leverage to generate ...

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Michael Goff  

|  December 23, 2014   |   Software Piracy

Nero Burning Up Top Software Torrents for Week of December 15

Welcome back to the latest Top 10 Most Pirated Applications - a dive into the depths of the world of the top software torrents. This week we see a resurgence in Nero’s 2015 Platinum product. With a new build version coming out, we usually see a new ...

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Victor DeMarines  

|  December 17, 2014   |   Software Piracy

[Video] Meet the V.i. Labs Advisory Board

Get to know the members of V.i. Labs Advisory Board through these short video interviews:

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Michael Goff  

|  December 12, 2014   |   License Compliance

Can't Buy Me Love: How Google Adwords' Policy Can Hurt Software Vendors

One of the most frustrating aspects of trying to gain mindshare with prospects is competing with pirated copies of your own software for search rankings. This is especially true in the Business-to-Consumer software market, where piracy sites have ...

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Jim Nauen  

|  December 12, 2014   |   Compliance Analytics

Virtualization Apps in Top Software Torrents for Week of December 8

Welcome back to the latest Top 10 Most Pirated Applications - a dive into the depths of the world of the top software torrents. First up on our list this week is a newcomer to the Top 10 called BlueStacks. This software allows users to run Android ...

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Victor DeMarines  

|  December 09, 2014   |   Software Piracy

Antivirus Apps Dominate Top Torrents for Week of December 1

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the world of the top desktop software torrents. We are seeing a number of torrents from a few different release groups this week. ATOM makes ...

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Victor DeMarines  

|  December 02, 2014   |   Software Piracy
November 24, 2014 Software Piracy

Corel, iZotope, WinAVI in Top Torrents for Week of Nov 24

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the world of the top desktop software torrents. This week we see a wealth of interesting releases break into the Top 10, in part due to ...

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Victor DeMarines  

|  November 24, 2014   |   Software Piracy
November 18, 2014 Software Piracy

Pirated Antivirus Applications 2014: A Closer Look

Given how often antivirus applications appear in our weekly Top Ten Torrents, we thought it might be interesting to dig a bit deeper into this category. We see these titles almost weekly among the most pirated software and they are often released in ...

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Michael Goff  

|  November 18, 2014   |   Software Piracy
November 13, 2014 Software Piracy

Newcomer Trimble SketchUp Pro Joins Top Torrents for Week of Nov 10

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the world of the top desktop software torrents. New to our Top 10 is Trimble’s SketchUp Pro product, seen here mislabeled as a Google product. ...

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Victor DeMarines  

|  November 13, 2014   |   Software Piracy
November 04, 2014 Software Piracy

Avanquest, Wolfram New on Top Torrents for Week of November 3

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the world of the top desktop software torrents.

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Victor DeMarines  

|  November 04, 2014   |   Software Piracy

Halloween How-To: 3 Steps to Candy Crushing Your Numbers

I love it when my daily comics mirror my daily life at work. This week the Newman kids (Katy and Clayton) from Adam@Home have a brilliant and inspired plan for Halloween and trick-or-treating.

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Michael Goff  

|  October 31, 2014   |   Software Piracy

Trackerbird launches License key usage tracking and Piracy monitoring Service

We are pleased to announce the launch of Trackerbird's License Key Usage Tracking and Piracy Monitoring Service. This new service allows software companies or developers to securely track which license keys are in use and which are being abused. By ...

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Keith Fenech  

|  October 29, 2014   |   Company News
October 29, 2014 Software Piracy

Photoshop Alternative, GIMP, Tops Torrents for Week of October 27

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the world of the top desktop software torrents.

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Victor DeMarines  

|  October 29, 2014   |   Software Piracy
October 23, 2014 Companies with Piracy

Microsoft's Freemium Business Model

Did you know Microsoft had a freemium business model? Neither did I, until their new CEO Satya Nadella sat down with CNBC's Jon Fortt on Monday. From the transcript here:

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Jim Nauen  

|  October 23, 2014   |   Companies with Piracy

Trackerbird participates at SMAU Milano 2014

This year Trackerbird is participating at Smau Business Milano which is a 3-day B2B conference being held in Milan, Italy between 22-24 October 2014. During the event, Trackerbird is launching its newest addon: License usage Tracking and Piracy ...

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Keith Fenech  

|  October 23, 2014   |   Company News
October 20, 2014 Software Piracy

Apple OS X Yosemite Leads Top Torrents for Week of October 20

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the world of the top desktop software torrents.

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Victor DeMarines  

|  October 20, 2014   |   Software Piracy

Top 20 Countries for Software Piracy and License Misuse

[UPDATE: Read our 2018 Report here] We analyzed aggregated CodeArmor Intelligence customer data* (the number of unique machines using unpaid software in 2014) to identify the Top 20 countries using pirated or unlicensed software.

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Michael Goff  

|  October 17, 2014   |   Global Piracy
October 10, 2014 Software Piracy

The Best Affiliate Marketing Program You've Never Heard Of

Want to give your ecommerce program a 100% lift? Double online revenue with the best Affiliate Marketing program you have never heard of. Ecommerce managers spend most of their time working on ways to move the conversion needle on their marketing ...

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Jim Nauen  

|  October 10, 2014   |   Software Piracy
October 08, 2014 Software Piracy

Windows 10 Dominates Top Torrents for Week of October 6

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the world of the top desktop software torrents.

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Victor DeMarines  

|  October 08, 2014   |   Software Piracy
September 26, 2014 Software Piracy

Video Apps, Acronis and Corel in Top Torrents for Week of September 22

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the world of the top desktop software torrents.

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Victor DeMarines  

|  September 26, 2014   |   Software Piracy

What is Runtime Intelligence?

Depending on what you do, you call it software intelligence, software analytics, software business intelligence, software usage analytics, piracy business intelligence, or runtime intelligence (if I missed your favorite add it in the comments!).

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Michael Goff  

|  September 24, 2014   |   Software Piracy
September 08, 2014 Software Piracy

Top Torrents for Week of September 8

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the world of the top desktop software torrents.

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Victor DeMarines  

|  September 08, 2014   |   Software Piracy
August 13, 2014 Software Piracy

Microsoft Windows in Top Torrents for Week of August 11

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the world of the top desktop software torrents. This week we see a continued interest in Microsoft Windows releases including a claimed ...

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Victor DeMarines  

|  August 13, 2014   |   Software Piracy
August 08, 2014 Software Piracy

The Three Different Types of Software Pirates

Not all unlicensed users are alike. Sure, there are the software pirates you picture in your mind – students, anarchists, etc., but as a pirated version of software becomes more readily available it can begin to leak its way into more legitimate ...

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Victor DeMarines  

|  August 08, 2014   |   Software Piracy
August 05, 2014 Software Piracy

DriverPack Solution Tops Torrents for Week of August 4th

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the world of the top desktop software torrents. This week we’re met with a few continued trends in the torrent world. DriverPack Solution tops ...

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Victor DeMarines  

|  August 05, 2014   |   Software Piracy
July 29, 2014 Software Piracy

The BSA Has Given Up On Piracy

Thoughts on the 2013 BSA Global Software Survey Can I be honest? I read and reread the latest report from BSA and I felt like something was missing. Why was I feeling this way? Was it the fact that we had to wait two years since the last report? Was ...

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Michael Goff  

|  July 29, 2014   |   Software Piracy
July 23, 2014 Software Piracy

Microsoft Toolkit In This Week's Top Torrents

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the world of desktop software torrents. This week we’re faced with a new type of release to discuss in the form of a “Microsoft Toolkit.” In ...

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Victor DeMarines  

|  July 23, 2014   |   Software Piracy
July 21, 2014 Software Piracy

The New Way Piracy Pays: Pay Per Downloads (PPD) Services

Over the last two years we seen some clever schemes to convert piracy activity into dollars. As we have mentioned many times, the piracy groups and crackers themselves are rarely out to make money. They enjoy being part of the scene and receiving ...

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Victor DeMarines  

|  July 21, 2014   |   Software Piracy
July 16, 2014 Companies with Piracy

CentOS Showing Up Multiple Times In This Week's Top Torrents

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the torrent underworld! This week we have a mixed bag of prior trends, with a few newcomers thrown in:

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Victor DeMarines  

|  July 16, 2014   |   Companies with Piracy
July 10, 2014 Software Piracy

Cracking Software Crackers

We know that the piracy enablers are at the top of the software piracy distribution process. The software “crackers” are individuals and groups who love to crack DRM and software licensing schemes. While many crackers are well-hidden, some are ...

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Victor DeMarines  

|  July 10, 2014   |   Software Piracy
July 08, 2014 Software Piracy

The Accidental Software Pirate

How Well-Intentioned Users Can Become Victims of Piracy Not all software misuse is malicious. Often times end-users may not even be aware that the software they are using is unlicensed. These accidental software pirates want to be in compliance and ...

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Victor DeMarines  

|  July 08, 2014   |   Software Piracy
June 30, 2014 Companies with Piracy

Apple Final Cut Pro Tops Most Pirated for Week of June 30, 2014

Welcome back to the latest Top 10 Most Pirated Applications. Another week, another dive into the depths of the torrent underworld! This week we have a mixed bag of prior trends, with a few newcomers thrown in:

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Victor DeMarines  

|  June 30, 2014   |   Companies with Piracy
June 23, 2014 Software Piracy

Adobe Apps Rule Top 10 Pirated Apps for Week of June 23, 2014

Welcome back to the latest Top 10 Most Pirated Applications, where we take a look at the world of Torrent piracy and see where the most revenue is being lost! The piracy world is constantly changing. Here is this week's top 10 most popular ...

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Victor DeMarines  

|  June 23, 2014   |   Software Piracy
June 20, 2014 Software Piracy

The Five Stages of Software Compliance Maturity

Many companies either do not realize that they have a piracy problem, or underestimate the scope of it. The fact is that piracy continues to be a worldwide problem and for many software companies, revenue losses from the use of unlicensed software ...

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Victor DeMarines  

|  June 20, 2014   |   Software Piracy
June 19, 2014 Software Piracy

Top 10 Most Pirated Applications of the Week (June 19, 2014)

Inspired by TorrentFreak's Top 10 Most Pirated Movies of the Week, welcome to the latest Top 10 Most Pirated, where we take a look at the world of Torrent piracy and see where the most revenue is being lost! The piracy world is constantly changing. ...

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Victor DeMarines  

|  June 19, 2014   |   Software Piracy
June 09, 2014 Software Piracy

Top 10 Most Pirated Applications of the Week (June 9, 2014)

Inspired by TorrentFreak's Top 10 Most Pirated Movies of the Week, welcome to the first Top 10 Most Pirated, where we take a look at the world of Torrent piracy and see where the most revenue is being lost! The piracy world is constantly changing. ...

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Victor DeMarines  

|  June 09, 2014   |   Software Piracy
May 21, 2014 Software Piracy

Brand Protection in the Digital Age

In early May, I was honored to participate on a panel sponsored by PricewaterhouseCoopers in San Jose titled, “Brand Protection in the Digital Age: Anti-Counterfeiting and Anti-Piracy.” The panel was moderated by Abhi Joshi, Managing Director and ...

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Victor DeMarines  

|  May 21, 2014   |   Software Piracy
May 20, 2014 Software Piracy

Track Me! Your Customers Should Want You To Track Software Use

One of the most common misconceptions about embarking on a track and recover strategy is that existing customers will never accept software application tracking in any form. After helping numerous billion dollar software companies implement and ...

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Jim Nauen  

|  May 20, 2014   |   Software Piracy

Pirated Software Use and the Customer Lifecycle

I had the privilege of attending the cleverbridge Networking Event in Edinburgh, Scotland last week. I spoke on the topic of software piracy ("Ignore It or Make Money from It") and how software usage intelligence uncovers a hidden and untapped ...

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Michael Goff  

|  May 15, 2014   |   Software Piracy
May 07, 2014 Software Piracy

Software Piracy Myth #2: Software Piracy is Viral Marketing

Software companies have had a long and conflicted history with those who misappropriate and misuse their intellectual property. There are many common myths about software piracy have convinced software executives that piracy is not a significant ...

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Victor DeMarines  

|  May 07, 2014   |   Software Piracy
April 30, 2014 Software Piracy

Want a Successful Global Compliance Program? Here are some Brutal Truths

Unlicensed software is a multi-billion dollar problem for the software industry. Despite this, companies that take a pro-active approach to identify the users of their unlicensed software have a significant opportunity to recover revenues and add to ...

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Jason Swan  

|  April 30, 2014   |   Software Piracy
April 21, 2014 Software Piracy

Introduction to V.i. Labs in 7 Minutes

Want to learn more about V.i. Labs, but don't have a lot of time? This video will give you an overview of V.i. Labs in just 7 minutes. In this introduction to V.i. Labs you will learn:

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Michael Goff  

|  April 21, 2014   |   Software Piracy
April 18, 2014 Sales

How Do You Define A Qualified Lead?

The challenge of lead generation If you ask any B2B marketer what their biggest challenge is, most likely you’ll hear “generating more leads” near the top of the list. In fact, according to a 2013 survey by BtoB Magazine, 60% of the US B2B marketers ...

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Michael Goff  

|  April 18, 2014   |   Sales

The 90 Second Pitch-V.i. Labs Hits MassTLC's Fast Pitch

Last week, V.i. Labs was a sponsor at the Mass Technology Leadership Counsel (MassTLC) Sales and Marketing Summit in Boston, MA. The event brought together sales and marketing professionals from local technology companies to discuss "Building a ...

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Michael Goff  

|  April 08, 2014   |   Videos
April 02, 2014 Company News

Trackerbird sponsors Malta Startup Weekend 2014

After the success of last year's event, Trackerbird will be once again participating in the the StartupWeekend event being held at SmartCity Malta on 4-6 April 2014. Trackerbird's participation will include mentoring budding entrepreneurs as well as ...

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Keith Fenech  

|  April 02, 2014   |   Company News

Consumer Software Compliance Strategies: Taking a Lesson From the Mobile Space

Software compliance in the business-to-business (B2B) space has a number of time tested ways to professionally approach and convert companies that are breaching their legal entitlements. How then, do you deal with consumers who are downloading ...

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Jim Nauen  

|  March 25, 2014   |   Software Piracy
March 21, 2014 Software Piracy

Recapping the IBSMA Compliance Manager Summit [Podcast]

Last week V.i. Labs sponsored the IBSMA Compliance Manager Summit in Santa Clara, CA. The conference was jam-packed with industry-expert speakers and software license compliance content.

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Michael Goff  

|  March 21, 2014   |   Software Piracy
March 19, 2014 Industry Research

V.i. Labs' CEO on IDC Software Pricing and Licensing Predictions for 2014

IDC Research Vice President Amy Konary recently delivered a presentation on Worldwide Software Pricing and Licensing Predictions for 2014. One prediction rang especially true for us at V.i. Labs: “Seeking to increase revenue, software vendors will ...

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Joseph Noonan  

|  March 19, 2014   |   Industry Research

Creating Content for Each Stage of the Buying Process - Software Marketing

As marketers, we hear it all the time, “content is king.” Our buyers are spending more and more time online reading blogs (you’re here, aren’t you!?) and sharing what they’re reading on social media, so producing new content on a regular basis not ...

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Michael Goff  

|  March 12, 2014   |   Marketing

Sending the A-Team to the Compliance Manager Summit in Santa Clara

You may have seen that V.i. Labs is sponsoring the Compliance Manager Summit in Santa Clara next week. We're really looking forward to seeing you there and talking about the latest trends, issues and challenges. We are sending our A-Team: VP of ...

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Michael Goff  

|  March 04, 2014   |   Software Piracy
February 28, 2014 Software Piracy

Software Piracy Trends - February 2014

Each month we check in with a member of the V.i. Labs Piracy Investigation Team to see what trends they're seeing in software piracy. This month tells us about the impact Chinese New Year had on new piracy infringements. It’s no secret that piracy ...

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Victor DeMarines  

|  February 28, 2014   |   Software Piracy
February 20, 2014 Software Piracy

ICYMI: BSA, FAST and SIIA Joined V.i. Labs for Software Piracy Panel

In case you missed it, we recorded our 4th Annual License Compliance and Software Piracy Panel Discussion on February 13 featuring Peter Beruk from BSA | The Software Alliance, Julian Heathcote Hobbins from FAST (Federation Against Software Theft), ...

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Michael Goff  

|  February 20, 2014   |   Software Piracy

Making Money From Software Piracy

This article originally appeared on Building Keystones from cleverbridge Infringing Use Means Your Software is Useful Emotions can run strong when you discover that your software has been cracked and pirated versions of your software are widely ...

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Michael Goff  

|  February 17, 2014   |   Software Piracy
January 21, 2014 Company News

V.i. Labs Data Generated More Than $300M in New License Revenue for Customers in 2013

Today we announced record results in 2013 in enabling software companies to generate new revenue from unpaid software use. V.i. Labs data generated more than $300 million in new license revenue for customers in 2013, and we have achieved 500 percent ...

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Michael Goff  

|  January 21, 2014   |   Company News
January 20, 2014 Company News

Trackerbird SDK Version 3 released for Windows and Mac OS X

The long-awaited Trackerbird SDK version 3.0 is finally here, now supporting all Windows desktop platforms as well as Mac OS X! This version of the SDK contains a bunch of cool new features as well as some great improvements based on our esteemed ...

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Keith Fenech  

|  January 20, 2014   |   Company News
December 12, 2013 Company News

Mac OS X API released for Trackerbird Software Analytics

Before we reach the end of 2013, we are pleased to announce that the Trackerbird Software Analytics SDK is now also available for Mac OS X. Mac application developers can now benefit from two native APIs for C++ or Obj-C to track any 64-bit app ...

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Keith Fenech  

|  December 12, 2013   |   Company News

Apptricity and the Army: Lessons in Unpaid Software

Regular readers of this blog have likely heard that the U.S. government is paying logistics software vendor Apptricity $50 million to settle a case involving unpaid software. While most news headlines are shouting about software piracy, Apptricity's ...

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Michael Goff  

|  December 03, 2013   |   Software Piracy
November 19, 2013 Software Piracy

[Video] Generate License Revenue from Unpaid Software

Are you responsible for driving revenue at a software company? This short video will show you how Revulytics’ proven solution helps you to recover the license revenue you lose due to unpaid software use.

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Michael Goff  

|  November 19, 2013   |   Software Piracy

More on Making Software Piracy a Revenue Source

Craig Vodnik, co-founder and VP Operations at Cleverbridge, published a fantastic article yesterday titled, “How to Make Software Piracy a Revenue Source.” It was great to see another voice in our industry turning conventional wisdom on its head ...

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Michael Goff  

|  October 11, 2013   |   Software Piracy
October 08, 2013 Company News

Trackerbird sponsors Pioneers Festival in Vienna

This year Trackerbird has become a Production Partner for the Pioneers Festival 2013 and will be sponsoring the community award for the hottest Tech Startup!

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Keith Fenech  

|  October 08, 2013   |   Company News
August 26, 2013 Software Piracy

DMCA Takedown Notices - A Ride on the Hamster Wheel?

Back in November 2010, the New York Times published a fascinating story on Microsoft's war on piracy. It discussed Microsoft's "link-removal machine" - an artificial intelligence system that "scans the Web for suspicious, popular links and then ...

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Michael Goff  

|  August 26, 2013   |   Software Piracy

Not reaching revenue targets? How to fix conversions and renewal rates.

You’re a Product Manager, in control of a well-positioned technically sound software solution, but revenue growth from your product is not reaching its targets. As a PM you wonder what (and if) you are doing wrong, and in order to get a handle on ...

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Keith Fenech  

|  July 05, 2013   |   Sales

Adobe Photoshop Creative Cloud Has Been Pirated. Surprised?

I wish I could say that I was surprised, but I'm not. I'm not surprised that Adobe's new Creative Cloud version of Photoshop has been pirated, and I'm not surprised by the "told you so" reactions when it was pirated just one day after its release.

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Michael Goff  

|  June 24, 2013   |   Software Piracy

BSA Study: Findings About Licensed Software

Did you attend our software license compliance panel in Waltham last week? If so, you may recall Peter Beruk from the BSA mentioning that they were going to be releasing a study this week.

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Michael Goff  

|  May 22, 2013   |   Software Piracy

Proxies Providing Path to Piracy; Meet the Masters and Mingle - Week in Review 5/6/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: proxy services circumventing ISP blocks against The Pirate Bay, and an invitation to meet leaders in license compliance and network with your ...

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Michael Goff  

|  May 06, 2013   |   Software Piracy
April 29, 2013 Software Piracy

Irony Escapes Game Pirates; Garment Manufacturer Caught Using Pirated Software - Week in Review 4/29/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: Game Dev Tycoon pirates bemoan piracy but miss the point, and a Sri Lankan garment manufacturer is caught using pirated software.

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Michael Goff  

|  April 29, 2013   |   Software Piracy

Week in Review 4/22/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: a Finnish topsite trial results in suspended sentences and reduced damages, and a distributor of pirated AllData software avoids jail and pays ...

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Michael Goff  

|  April 23, 2013   |   Software Piracy
April 18, 2013 Product Management

How much effort should a startup invest into analytics?

Let's get one thing out of the way. Whether you have 10 users or 1 million users for your software product, there is definitely no arguing against the value of knowing HOW those users react to your product, what they think of it and whether they are ...

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Keith Fenech  

|  April 18, 2013   |   Product Management
April 16, 2013 Company News

Trackerbird featured as Microsoft BizSpark Startup on Technet

Today, the guys at Microsoft have selected Trackerbird as the BizSpark Startup of the day.  "We were thrilled to discover the folks behind Trackerbird. We sat down with Keith Fenech, the CEO and co-founder of Trackerbird, a company that provides ...

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Keith Fenech  

|  April 16, 2013   |   Company News
April 15, 2013 Software Piracy

Pirate Bay Turned Away in Greenland, One-Third of UK SMBs Knowingly Use Unlicensed Software - Week in Review 4/15/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: the Pirate Bay is turned away in Greenland and a BSA survey show one-third of UK SMBs knowingly use unlicensed software.

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Michael Goff  

|  April 15, 2013   |   Software Piracy
April 15, 2013 Company News

Trackerbird sponsors Malta Startup Weekend 2013

Our love and passion for startups is never ending! In our continued support for budding entrepreneurs in the tech industry, we are pleased to announce that this year Trackerbird will be sponsoring the StartupWeekend event being held at SmartCity ...

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Keith Fenech  

|  April 15, 2013   |   Company News

Washington State’s Unfair Competition Law, Ex-employees Come Forward in Australian Radio Network Piracy Case – Week in Review 4/8/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: more news on the Unfair Competition Law front and an update on the Super Radio Network software piracy case. Microsoft Leveraged Washington ...

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Michael Goff  

|  April 10, 2013   |   Software Piracy
April 01, 2013 Software Piracy

Unfair Competition Law an Opportunity for India, Snitch Line Leads to $106k Payment - Week in Review 4/1/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: Unfair Competition Law may create an opportunity for India and “snitch lines” get a bad rap.

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Michael Goff  

|  April 01, 2013   |   Software Piracy

Week in Review 3/25/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: a chief scientist for a US defense contractor pleads guilty and is sentenced for software piracy, Spain gets ready for software piracy crackdown ...

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Michael Goff  

|  March 27, 2013   |   Companies with Piracy
March 19, 2013 Software Piracy

Week in Review 3/18/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: BSA CEO Robert Holleyman steps down, Microsoft and Adobe sue Aussie radio stations, a look back on DRM’s past, and a quick check up on South ...

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Michael Goff  

|  March 19, 2013   |   Software Piracy

Week in Review 3/11/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. Last week EA ran into DRM problems with SimCity, IDC released a report on malware and software piracy and Microsoft established a new Cybercrime Center. Read on ...

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Michael Goff  

|  March 13, 2013   |   Software Piracy

Unfair Competition Laws and Software Piracy

The use of unfair competition laws to address the use of pirated software is gaining momentum. Businesses that pay for licensed software are at a disadvantage when their competitors use that same software but don’t pay for it. In addition to states ...

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Michael Goff  

|  March 12, 2013   |   Software Piracy

ISP Six Strike Anti-Piracy Policy Goes Live, Software Piracy in India's Nehru Place and Japan's Recent Anti Piracy Crackdown - Week in Review 3/4/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. Last week ISPs implemented their six strike anti-piracy policies, vendors highlighted software piracy in India to no avail and Japan released the results of a ...

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Victor DeMarines  

|  March 04, 2013   |   Software Piracy
February 25, 2013 Software Piracy

RIAA Claims Google's Anti-Piracy Algorithm Update Was Useless, The Pirate Bay Calls Out Anti-Piracy Group for Pirating and an Interesting Anti-Piracy Patent by Sony Surfaces - Week in Review 2/25/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. Last week the RIAA released a report on Google's anti-piracy algorithm, The Pirate Bay called out CIAPC for piracy and a Sony anti-piracy patent from 2011 ...

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Victor DeMarines  

|  February 25, 2013   |   Software Piracy
February 19, 2013 Software Piracy

Mega To Accept Bitcoin, BitTorrent Launches New Service and Adobe Finds Itself in Trouble Down Under - Software License Compliance Week in Review

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. Last week Mega decided to accept Bitcoin, BitTorrent launched a new file sharing service and Adobe got into trouble over Australian pricing. Read on and don’t ...

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Victor DeMarines  

|  February 19, 2013   |   Software Piracy
February 14, 2013 Company News

Trackerbird partners with SurveyMonkey to offer in-app surveys

As part of our ongoing strategy to develop innovative tools that help software companies understand their audience, today Trackerbird is announcing a technology partnership with SurveyMonkey™ - the world's largest web survey company. As announced in ...

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Keith Fenech  

|  February 14, 2013   |   Company News
February 11, 2013 Company News

Python API released for Trackerbird Software Analytics

We are pleased to announce the release of a new Trackerbird Software Analytics SDK for Python developers. Python developers can now benefit from this new Python API to track any application running on MS Windows. The Python API is compatible with ...

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Keith Fenech  

|  February 11, 2013   |   Company News

IIPA Recommends Thailand be Moved Off Priority Watch List, BSA Study Finds More Than Half of UK SMBs Have Used Illegal Software and Japan Launches Operation Decoy File - Weekly Review 2/11/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. Last week the powerful lobbying group, IIPA, recommended Thailand be removed from the USTR's Priority Watch List, the BSA conducted a study which found over 50% ...

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Victor DeMarines  

|  February 11, 2013   |   Software Piracy
February 04, 2013 Software Piracy

WTO Allows Antigua to Ignore US IP Rights, Cypress Calls For Businesses To Stop Piracy, Jordan's Piracy Smuggling Rate Drops And Mega Search Engine Closes - Week in Review 2/4/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. Last week the WTO ruled Antigua could ignore U.S. intellectual property rights, Cypress Finance Minister calls for end to software piracy, Jordan sees a ...

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Victor DeMarines  

|  February 04, 2013   |   Software Piracy

California Accuses Foreign Firms of Software Piracy, Delaware Woman Sentenced for Copyright Infringement and Anti-Piracy Group Takes a Swipe at Mega - Week in Review 1/28/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. Last week California accused apparel firms in China and India of software piracy, a Delaware woman was sentenced for copyright infringement and an anti-piracy ...

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Victor DeMarines  

|  January 28, 2013   |   Software Piracy
January 22, 2013 Software Piracy

Kim Dotcom Launches Mega, the Balkans Get Serious on Software Piracy and So Does Thailand - Week in Review 1/22/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. Last week Kim Dotcom launched his new service called Mega, the Balkans and Thailand decide to get serious about software piracy. Read on and don’t forget to ...

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Victor DeMarines  

|  January 22, 2013   |   Software Piracy
January 17, 2013 Sales

Why measuring download statistics is useless!

Buried deep inside your head is the concept that the game is all about conversions. Sure, it's a proven strategy and the math is simple: the more visitors you get to your landing page, the greater the probability they will download your software and ...

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Keith Fenech  

|  January 17, 2013   |   Sales

More Details Leaked on Verizon's Six Strike Policy, Anti-SOPA Activist Dies at 26 and The Pirate Bay Documentary's New Movie Trailer - Week in Review 1/14/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. Last week an internal Verizon document was leaked outlining its forthcoming six strike policy, sadly, Anti-SOPA activist Andrew Swartz passed away and the ...

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Victor DeMarines  

|  January 14, 2013   |   Software Piracy
January 07, 2013 Software Piracy

iOS Piracy App Installous Folds, Chinese National Reaches Plea Deal on Major Piracy Charges and Azerbaijan Significantly Reduces Piracy Rate - Week in Review 1/7/2013

Welcome back to V.i. Labs’ weekly update on software license compliance and piracy, we hope you had happy holidays and a great New Year! The last two weeks in software piracy news included the end of the iOS piracy app Installous, a Chinese national ...

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Victor DeMarines  

|  January 07, 2013   |   Software Piracy
December 17, 2012 Software Piracy

FAST's Defense of Trading Standards' Budget, Possible Expansion of a Private Copying Levies in Austria, and Taobao and Sohu's Removal From the USTR Piracy List - Week in Review 12/17/2012

Welcome back to V.i. Labs’ weekly update on software license protection, piracy and international copyright law. This week we cover FAST's defense of Trading Standards' budget, possible expansion of a private copying levies in Austria and Taobao and ...

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Victor DeMarines  

|  December 17, 2012   |   Software Piracy
December 10, 2012 Software Piracy

BSA and the Morality of Informants, Microsoft and Autodesk sue a Chinese Corporation and an Update on the Case of a Pirate Bay Founder - Week in Review 12/10/2012

Welcome back to V.i. Labs’ weekly update on software license compliance and piracy. This week we cover the BSA's boast about the morality of informants, Microsoft and Autodesk sue a Chinese corporation and an update on the case of a Pirate Bay ...

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Victor DeMarines  

|  December 10, 2012   |   Software Piracy
December 07, 2012 Company News

Trackerbird selected as a Seedcamp finalist

We are pleased to announce that Trackerbird has been selected as a finalist by Europe's top accelerator program -  Seedcamp.

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Keith Fenech  

|  December 07, 2012   |   Company News
December 03, 2012 Software Piracy

Consequences of an Anti-Piracy False Positive, Microsoft's Big Licensing Mistake and Another Delay for the Copyright Alert System - Week in Review 12/2/2012

Welcome back to V.i. Labs’ weekly update on software license compliance and piracy. This week we cover an anti-piracy misfire, Microsoft's licensing mistake and the most recent delay to the Copyright Alert System. Read on and don’t forget to follow ...

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Victor DeMarines  

|  December 03, 2012   |   Software Piracy
November 26, 2012 Software Piracy

Verizon & Time Warner Outline Anti-Piracy Plan, Police Take Young Girl's Laptop for Piracy, Ethiopian Piracy Rate Ticks Upward - Software Piracy & Protection Week in Review 11/26/2012

Welcome back to V.i. Labs’ weekly update on software license compliance and piracy. Last week Verizon & Time Warner outlined their anti-piracy plans, police took a 9 year old's laptop for piracy and Ethiopia discovered that its software piracy ...

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Michael Goff  

|  November 26, 2012   |   Software Piracy
November 21, 2012 Software Piracy

Software Compliance Week in Review 11/19/2012

Welcome back to V.i. Labs’ weekly update on software license compliance and piracy. Last week saw China’s head of Intellectual Property say the country’s piracy problem is exaggerated, an iOS app’s piracy tweets of shame, and the BSA certified ...

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Victor DeMarines  

|  November 21, 2012   |   Software Piracy
November 13, 2012 Marketing

MySQL vs. MongoDB Disk Space Usage

Last week I was in a chat with a couple of guys who had just started experimenting with large scale databases. At one point I said: "Unless you can afford enough RAM to fit all your important data along with the indexes, don't even consider using ...

Clifford Farrugia  

|  November 13, 2012   |   Marketing

Two Big Software Piracy Court Cases, Kim Dotcom Faces Another Set Back and the UK examines Google's Anti-Piracy Algorithm Change - Week in Review 11/12/2012

Welcome back to V.i. Labs’ weekly update on software licensing and piracy. Last week two big software piracy cases made their way through the courts, Kim Dotcom lost his new domain and the UK decided to examine Google's anti-piracy algorithm change. ...

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Victor DeMarines  

|  November 12, 2012   |   Software Piracy
November 12, 2012 Marketing

Dear Vendor, I don't care!

Dear Vendor, I don't really care about you or your company. I don't care if your product has 300 fake awards badges on your website.  I don't even care about your 'bleeding edge' ultra sophisticated feature that took you 12 months to develop. In ...

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Keith Fenech  

|  November 12, 2012   |   Marketing
November 05, 2012 Company News

MongoDB Performance Pitfalls - Behind The Scenes

At Trackerbird, we have been using MongoDB to store and process real-time software analytics data for over 18 months. During this period, we have learnt a lot with regards to potential pitfalls when it comes to MongoDB performance. If you had to ...

Clifford Farrugia  

|  November 05, 2012   |   Company News
November 05, 2012 Software Piracy

BSA Partners with Malaysia, Microsoft Sees Growth in Indonesia as Piracy Rates Drop and the BSA Fines a Firm in the UK - Week in Review 11/5/2012

Welcome back to V.i. Labs’ weekly update on software licensing and piracy. Last week BSA partnered with Malaysia to fight piracy, Microsoft saw growth in Indonesia as piracy rates dropped and the BSA fined a firm in the UK. Read on and don’t forget ...

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Michael Goff  

|  November 05, 2012   |   Software Piracy
November 01, 2012 Product Management

A painful End of Life: How and when to kill your software product

Version 1.0 has been a loyal fighter, it served your company for 3 years, it helped you recruit your first customers and got you tons (or grams?) of cash and improvement ideas. But now things have changed. The kid has grown. Version 2.0 has been out ...

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Keith Fenech  

|  November 01, 2012   |   Product Management

Do The Right Thing (Software Piracy Edition)

One of the thoughts we often hear from software vendors echoes the famous quote from Bill Gates on software piracy in 1998: “Although about 3 million computers get sold every year in China, people don’t pay for the software. Someday they will, ...

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Michael Goff  

|  October 31, 2012   |   Software Piracy
October 29, 2012 Software Piracy

Windows 8 Sales in China, a Dutch Court's Anti-Piracy Ruling and the New DMCA Exemptions - Week in Review 10/29/2012

Welcome back to V.i. Labs’ weekly update on application usage management and software licensing. This week we cover Microsoft's choice to drop box sales in China, a Dutch court's copyright ruling that could have far reaching consequences for the EU ...

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Victor DeMarines  

|  October 29, 2012   |   Software Piracy

MA fines Thai Company for Piracy, AT&T's Leaked Anti-Piracy Plan, a Case in New Zealand & The Pirate Bay Moves to the Cloud - Week in Review 10/22/2012

Welcome back to V.i. Labs’ weekly update on software licensing and copyright protection. This week we cover Massachusetts fining a Thai company for using pirated software, AT&T's anti-piracy document leak, the results of an early Third Strike ...

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Victor DeMarines  

|  October 22, 2012   |   Software Piracy

Is the House Intelligence Committee Right To Worry About Huawei & Software Piracy?

We investigate the US House Intelligence Committee's charge that Huawei uses pirated software. Last week, the US House Intelligence Committee released a report labeling Huawei a national security threat and possibly in violation of a number of US ...

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Victor DeMarines  

|  October 18, 2012   |   Software Piracy

FAST Worried About the UK's Digital Economy Act, Software Compliance Raids in Thailand and South Africa & the BSA's Rebrands Itself - Week in Review 10/15/2012

Welcome back to V.i. Labs’ weekly update on intellectual property law and software licensing. This week FAST voiced concerns over the UK's Digital Economy Act, Thai police raided a coconut milk factory, Adobe conducted a raid in South Africa and the ...

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Victor DeMarines  

|  October 15, 2012   |   Software Piracy
October 09, 2012 Software Piracy

Japan Strengthens Anti-Piracy Law, Adobe's Efforts in India & Piracy in the Philippines - Week in Review 10/9/2012

Welcome back to V.i. Labs' weekly update on piracy, protection and digital rights management. This week Japan enacted tougher anti-piracy legislation, Adobe made efforts in India, and a Filipino group was praised for its progress against piracy. ...

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Victor DeMarines  

|  October 09, 2012   |   Software Piracy
October 04, 2012 Software Licensing

Filling the Gaps in Software Licensing

Last week we announced our newest product, CodeArmor Intelligence for FlexNet Publisher. It is a new solution for Flexera FlexNet Publisher customers to generate revenue by taking control of their license overuse and piracy issues without impacting ...

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Michael Goff  

|  October 04, 2012   |   Software Licensing
October 01, 2012 Software Piracy

Chinese Govt. Takes Steps Towards License Compliance, Megaupload's Comeback and More - Week in Review 10/1/2012

Welcome to the latest software license protection and piracy update. This week the Chinese Government took a large step towards software compliance, Kim Dotcom of Megaupload plans a comeback and Tanzania joins Microsoft in combating software piracy. ...

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Victor DeMarines  

|  October 01, 2012   |   Software Piracy
September 25, 2012 Company News

Trackerbird SDK Version 2.0 released

  We are excited to announce the release of Version 2.0 of the Trackerbird Software Analytics SDK. This release brings about several updates over the previous versions including: support for Event Tracking, Feature and Event Timing, Tracking of ...

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Keith Fenech  

|  September 25, 2012   |   Company News
September 24, 2012 Software Piracy

Microsoft Alleges Piracy at State Owned Chinese Firms, Talks in Nigeria, and a Raid in Malaysia - Week in Review 9/24/2012

Welcome to this another software licensing and protection update. This week Microsoft owns the headlines as they challenge state owned Chinese firms, speak out against piracy in Nigeria and see their software pirated at retailers in Malaysia.

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Victor DeMarines  

|  September 24, 2012   |   Software Piracy
September 23, 2012 Company News

New API documentation for Trackerbird .NET and C++ SDK

We are pleased to announce that the new Trackerbird SDK documentation is now available online from: http://docs.trackerbird.com.

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Keith Fenech  

|  September 23, 2012   |   Company News

Software Licensing in the Cloud, Google & The Pirate Bay, and Filipino Software Piracy - Week in Review 9/17/2010

Welcome back to V.i. Labs’ weekly software piracy and licensing update. This week Google decided no longer to suggest The Pirate Bay, the BSA weighs in on the Tran-Pacific Partnership and the Filipino Government tackles software piracy. Want to know ...

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Victor DeMarines  

|  September 17, 2012   |   Software Piracy
September 10, 2012 Software Piracy

Microsoft Goes to China, SIIA & FAST Team Up, BSA in S. Africa, and a Swede's Arrest in Cambodia - Week in Review 9/10/2012

Welcome back to our weekly update where we filter and condense software piracy, licensing and protection news into easily digested summaries. We saw SIIA and FAST teaming up, Microsoft going to China, while the BSA is off in South Africa and finally ...

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Victor DeMarines  

|  September 10, 2012   |   Software Piracy
September 06, 2012 Software Piracy

Software Piracy & Protection: Your Week In Review, August 27th – 31st

Today V.i. Labs launches the first in a continuing series where we scour the internet for the most interesting news on software piracy and the related topics of software licensing and protection. We understand everyone is experiencing an information ...

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Victor DeMarines  

|  September 06, 2012   |   Software Piracy

Software Protection and Apple: Why Customers turn to Piracy

In only a week since release, over 3 million copies of OS X 10.8 Mountain Lion have been sold, making it Apple’s most successful operating system release to date. Mountain Lion, along with a refresh to the entire Macbook line, was announced at ...

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Victor DeMarines  

|  August 08, 2012   |   Software Piracy
July 26, 2012 Software Piracy

Partly Cloudy with a (Good) Chance of Piracy

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Michael Goff  

|  July 26, 2012   |   Software Piracy
June 19, 2012 Software Piracy

Top 5 Things to Know About Combating License Misuse and Overuse with Software Intelligence

We have sponsored a white paper by IDC’s Amy Konary that she has titled, “Information Is Power: Combating Software License Misuse and Overuse with Intelligence.” It comments on the state of software piracy and discusses steps software vendors can ...

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Michael Goff  

|  June 19, 2012   |   Software Piracy

Seeing Through Google's Transparency Report

Google recently introduced the Google Transparency Report to shed some light on the “flow of information” related to their tools and services:

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Michael Goff  

|  May 30, 2012   |   Software Piracy
May 21, 2012 Software Piracy

IMAGiNE Being Indicted for Piracy

On April 24, the United States Department of Justice indicted members of the internet piracy group “IMAGiNE.” Although the group’s focus was movies, these indictments (which are rare) give us some insight to the into the piracy scene.

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Michael Goff  

|  May 21, 2012   |   Software Piracy
May 17, 2012 Software Piracy

Shining a Light on the Shadow Market

The 2011 BSA Global Software Piracy Study claims a $63 billion global piracy problem with 57% of users admitting they pirate software, but enforcement techniques like whistle blower campaigns and take down notices can yield bad PR. Software ...

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Michael Goff  

|  May 17, 2012   |   Software Piracy

BSA 2011 Global Piracy Study - What Does it Mean to *You*?

The BSA issued its ninth annual global piracy study today, revealing that the commercial value of pirated software rose from $58.8 billion in 2010 to $63.4 billion in 2011. The report also finds that 57 percent of computer users admit to pirating ...

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Michael Goff  

|  May 16, 2012   |   Software Piracy

Pick Your Battles - Fighting the Right License Compliance Fights

One of the best lessons you learn as a parent is to “pick your battles.” You only have so much energy and (emotional) capital to spend so it is important to make sure the battle is on a significant issue and that the outcome will yield positive ...

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Michael Goff  

|  March 26, 2012   |   Software Piracy

What’s Your Next Move? Addressing License Overuse and Piracy.

Are your customers using more licenses than allowed under the terms of their license agreement? Are there companies using pirated versions of your software? Just like chess, you need to make the right moves and think ahead to win these battles. Your ...

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Michael Goff  

|  March 16, 2012   |   Software Piracy

Let’s Get Together: Talking About License Compliance

Despite living in an era of social media (where there are seemingly more ways of sharing information than there are people), I'm amazed by how little substantive conversation there is on the topic of license compliance. Of course, there is plenty of ...

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Michael Goff  

|  March 09, 2012   |   License Compliance
February 27, 2012 Software Piracy

RapidShare Fighting Piracy - or Profiting From It?

PC Magazine posted an article today titled, “To Combat Piracy, RapidShare Cuts Download Speeds for Free Users.” Noting that some software vendors are curbing piracy by offering services or benefits that could not be obtained by pirating their ...

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Michael Goff  

|  February 27, 2012   |   Software Piracy

What’s In It For Me? Calculating Your License Compliance Revenue Opportunity

I came across some interesting data in the SIIA Anti-Piracy 2011 Year in Review: SIIA received 197 reports of alleged corporate software piracy in 2011 Of the 197 reports, 46 (23%) were judged sufficiently reliable to pursue (under SIIA’s ...

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Michael Goff  

|  February 24, 2012   |   Software Piracy

Sometimes the Best Defense is a Good Offense (Just Ask the Patriots)

This has been an intriguing year for professional football, one in which the old adage of “defense wins championships” has been sorely tested. Of the four remaining teams in the playoffs last week, the two teams with top five defenses, Baltimore and ...

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Jim Nauen  

|  January 30, 2012   |   License Compliance
January 18, 2012 Software Piracy

FAST: 2012 Licence Compliance and Software Piracy Panel Agenda

FAST general Counsel, Julian Heathcote Hobbins confirmed panelist in leading industry webinar The Federation Against Software Theft is to take part in the V.i. Labs’ ‘License Compliance and Software Piracy Panel Discussion’ webinar taking place on ...

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Michael Goff  

|  January 18, 2012   |   Software Piracy
December 11, 2011 Software Piracy

Introducing the V.i. Labs Data Service

Learn more about Data Optimizer (formerly V.i. Labs Data Service) and how it helps software vendors streamline license revenue recovery.

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Michael Goff  

|  December 11, 2011   |   Software Piracy
December 01, 2011 Software Piracy

Cyber Monday Sting Operation Nets 150 Rogue Websites

This week a federal task force seized 150 websites accused of selling counterfeit goods in a sting timed with the unofficial start to the online holiday shopping season: Cyber Monday. While the sites involved were purveyors of tangible goods like ...

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Michael Goff  

|  December 01, 2011   |   Software Piracy
November 18, 2011 Software Piracy

Thanksgiving Special: the 5 Biggest Turkeys in Software Piracy

 

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Michael Goff  

|  November 18, 2011   |   Software Piracy
November 17, 2011 Software Piracy

SOPA: A step in the right direction but ultimately misses the mark

Yesterday, the U.S. House Judiciary Committee held a hearing on an interesting piece of legislation. The bill, known as SOPA, the Stop Online Piracy Act, has caused quite a stir over implications of internet censorship and homeland security. I don’t ...

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Michael Goff  

|  November 17, 2011   |   Software Piracy

Uncovering and converting new customers in emerging regions

Piracy data can be a powerful tool for ISV sales teams to glean valuable market intelligence, especially in emerging markets. When a license is cracked or bypassed, ISVs lose the ability to track the use of those particular products – there’s a gap ...

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Michael Goff  

|  November 09, 2011   |   Software Piracy
November 02, 2011 Software Piracy

CodeArmor 3.3 provides Software Business Intelligence for Mac OS

We released the latest version of our flagship CodeArmor Intelligence product that now brings its powerful software business intelligence technology to Apple’s Mac OS. CodeArmor Intelligence 3.3 provides ISVs developing software for the Mac OS the ...

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Michael Goff  

|  November 02, 2011   |   Software Piracy
October 07, 2011 Software Piracy

V.i. Labs featured on IDG Connect

V.i. Labs was recently invited to address the topic of license compliance and revenue recovery for the global business community at IDG Connect. As many of you have read here, the progression from discovery to enlightenment across the scale of ...

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Michael Goff  

|  October 07, 2011   |   Software Piracy
September 16, 2011 Software Piracy

Automating Software License Revenue Recovery

Learn how to automate the process of turning unlicensed users into paying customers with CodeArmor Intelligence’s automated compliance capabilities.

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Michael Goff  

|  September 16, 2011   |   Software Piracy
September 13, 2011 Software Piracy

Culture of indifference toward software piracy in UK businesses

We’ve discussed the issue of piracy by businesses here in the past, as well as the challenges facing ISVs when it comes to identifying unlicensed use. Last April, we recorded a podcast that compared various sources of software piracy leads.

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Michael Goff  

|  September 13, 2011   |   Software Piracy

When is Unlicensed Use of Software “Viral Marketing?” [Podcast]

Join Dan Thompson and Michael Goff for a conversation about unlicensed use of software as viral marketing.

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Michael Goff  

|  August 15, 2011   |   Software Piracy

Software Piracy Lemonade - Part 3

Perhaps it's because I tend to be an optimistic, "glass half full" kind of guy, but I really do like this analogy quite a bit (you may recall reading the original post and Part 2). My original premise started with these thoughts:

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Michael Goff  

|  July 20, 2011   |   Software Piracy

New Podcast on $1 Billion Piracy Pipeline Milestone

Join Michael Goff and Vic DeMarines for a discussion about our recent announcement that more than $1 billion in revenue recovery opportunity has been identified by top customers since deploying CodeArmor Intelligence.

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Michael Goff  

|  May 14, 2011   |   Software Piracy
May 12, 2011 Company News

Software Piracy Milestone Reached: More than $1 Billion in Revenue Opportunity Identified

V.i. Labs reached a major milestone in helping customers quantify their piracy loss and enable revenue recovery: more than $1 billion in revenue recovery opportunity has been identified by top customers since deploying CodeArmor Intelligence. Based ...

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Michael Goff  

|  May 12, 2011   |   Company News
April 14, 2011 Software Piracy

Balancing Piracy Business Intelligence with Privacy Concerns

An interesting article appeared on Techdirt.com this morning. While we have insufficient knowledge of the facts in this case to comment on it (and it’s really none of our business to begin with), the blog post on Techdirt.com muddies the waters with ...

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Victor DeMarines  

|  April 14, 2011   |   Software Piracy
April 04, 2011 Software Piracy

New Podcast on Sources of Software Piracy Leads

Join Dan Thompson and Michael Goff for a conversation on the differences among different sources for software piracy leads. Listen to learn: The differences between a reactive and proactive approach to acquiring software piracy leads The relative ...

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Michael Goff  

|  April 04, 2011   |   Software Piracy

Einstein's Software Piracy Strategy

Definition of Insanity Over the last six months I have visited a large number of software companies to discuss how they handle Software Piracy. If they aren’t ignoring the problem, they generally fall into one of two camps: Those that feel license ...

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Jim Nauen  

|  March 09, 2011   |   Software Piracy
February 18, 2011 Software Piracy

Exposing a Culture of Widespread Software Piracy

"Angry employees tattling on companies that violate software licenses" Network World's Carolyn Duffy Marsan recently reported on disgruntled IT pros who are blowing the whistle on their companies' use of unlicensed software. She notes that "in a ...

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Michael Goff  

|  February 18, 2011   |   Software Piracy

New Podcast and Data on License Overuse and Overt Piracy

Join Dan Thompson and Michael Goff for a conversation on the differences between license overuse and overt piracy - and the different strategies that software vendors are using to respond to each type of piracy.

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Michael Goff  

|  February 17, 2011   |   Software Piracy
February 11, 2011 Software Piracy

Join Us for a Software Piracy Panel Discussion with SIIA and FAST

Software Piracy Panel Discussion We're getting excited for our panel discussion this Wednesday, February 16 at 11:00 a.m. EST (4:00 p.m. GMT/8:00 a.m. PST). We've had a great response so far and hope you'll be able to join the discussion.

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Michael Goff  

|  February 11, 2011   |   Software Piracy
February 01, 2011 Software Piracy

"It’s Time to Sell the Yugo," or "Why Software Compliance and Piracy Enforcement Needs a 25 Year Upgrade"

A few weeks ago as I was getting ready to speak at a local HTCIA chapter in California, I started thinking about how little progress has been made in Software Compliance over the last 25 years. Having recovered over $130 million in compliance ...

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Jim Nauen  

|  February 01, 2011   |   Software Piracy
January 27, 2011 Software Piracy

Vendor Responses to Software Piracy - Part 3, The Enlightenment Phase

Join Dan Thompson and Michael Goff for the third of three podcasts that address vendor responses to software piracy (listen to Part 1 on the "Discovery Phase" or Part 2 on the "Reaction Phase").

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Michael Goff  

|  January 27, 2011   |   Software Piracy
January 24, 2011 Software Piracy

Software Piracy Panel Discussion with SIIA and FAST

What are you doing on Wednesday, February 16 at 11:00 a.m. EST (4:00 p.m. GMT/8:00 a.m. PST)?

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Michael Goff  

|  January 24, 2011   |   Software Piracy
December 10, 2010 Software Piracy

Vendor Responses to Software Piracy - Part 2, “The Reaction Phase”

Join host Dan Thompson and guest Michael Goff for the second of three podcasts that address vendor responses to software piracy (listen to Part 1 on the "Discovery Phase").

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Michael Goff  

|  December 10, 2010   |   Software Piracy

Software Piracy Lemonade - Part 2

Regular readers of our blog were likely not surprised to read PC Pro's story that, "A single licence for Avast security software has been used by 774,651 people after it went viral on a file-sharing site."

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Michael Goff  

|  December 07, 2010   |   Software Piracy
November 19, 2010 Software Piracy

Vendor Responses to Software Piracy - Part 1, “The Discovery Phase”

Join host Dan Thompson and guest Michael Goff for the first of three podcasts that address vendor responses to software piracy. In this podcast, we cover the "Discovery" phase and discuss how software vendors can first become aware that their ...

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Michael Goff  

|  November 19, 2010   |   Software Piracy

New Podcast on New York Times Article on Microsoft, Piracy

Join host Dan Thompson and guest Michael Goff as they discuss the recent New York Times article, "Chasing Pirates: Inside Microsoft’s War Room" and compares and contrasts the approaches discussed there with piracy business intelligence and the ...

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Michael Goff  

|  November 09, 2010   |   Software Piracy
October 18, 2010 Software Piracy

New Podcast on Piracy Revenue Pipeline

Join host Dan Thompson and guest Michael Goff to learn more about the new Piracy Revenue Pipeline ticker on V.i. Labs' homepage and how it compares to the BSA's annual global piracy study.

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Michael Goff  

|  October 18, 2010   |   Software Piracy
October 05, 2010 Software Piracy

What is a Piracy Revenue Pipeline?

You may have noticed a new addition to our website in the last couple of weeks - the Piracy Revenue Pipeline counter:

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Michael Goff  

|  October 05, 2010   |   Software Piracy

New Podcast on CodeArmor Intelligence 3.0 and Salesforce.com Announcements

Go behind the scenes with host Dan Thompson and guest Victor DeMarines for more details on our recent announcements of CodeArmor Intelligence 3.0 and our partnership with Salesforce.com.

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Michael Goff  

|  September 16, 2010   |   Software Piracy
September 15, 2010 Company News

Arxan Defense Systems Acquired by Microsemi

Microsemi Corp., provider of semiconductor products to the medical, military and aerospace industries, today announced that it has acquired Arxan Defense Systems, a provider of anti-tampering and protection solutions for an undisclosed amount (full ...

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Victor DeMarines  

|  September 15, 2010   |   Company News
September 13, 2010 Software Piracy

There’s a Better Way to Deal with Software Piracy in Russia

A recent article in the New York Times questions whether Microsoft is helping the Russian government to suppress dissent. It tells the story of a police raid of Baikal Environmental Wave - an environmental group that was protesting the government's ...

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Michael Goff  

|  September 13, 2010   |   Software Piracy
September 08, 2010 Software Piracy

Piracy Scene Using New Ways to Bypass Tamper Resistant Licensing (TRL)

Many of the ISVs we work with use TRL to help defeat simple license key generators for their applications. TRL, previously known as Counterfeit Resistance Option (CRO), leverages Elliptic Curve Cryptography (ECC) and public and private key pairs to ...

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Victor DeMarines  

|  September 08, 2010   |   Software Piracy
September 02, 2010 Software Piracy

Shocking? LG Electronics Targeted in Software Piracy Investigation

Recent news that LG Electronics' Russian branch is the target of a software piracy investigation brings to mind one of my favorite scenes from the movie Casablanca. We see the following exchange between Captain Renault and bar owner Rick during a ...

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Michael Goff  

|  September 02, 2010   |   Software Piracy
August 24, 2010 Software Piracy

How to respond to software piracy?

How to respond to software piracy once you realize your company's applications have been cracked?

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Michael Goff  

|  August 24, 2010   |   Software Piracy
August 05, 2010 Software Piracy

A to Z of Software Piracy - AWR vs. ZTE

EE Times' Dylan McGrath has reported on electronic design automation (EDA) vendor AWR Corp. filing a complaint in U.S. federal court against telecom equipment supplier ZTE. AWR alleges that ZTE has installed and used unlicensed versions of its ...

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Michael Goff  

|  August 05, 2010   |   Software Piracy
July 30, 2010 Software Piracy

Finding Your Hidden Sales Pipeline: How to Use Piracy Business Intelligence to Identify and Recover Software License Revenue

Piracy is a challenge for software vendors to address because they are unsure if they have a problem, can’t measure how much revenue they are losing, or don’t know how to identify the businesses using unlicensed software. Vendors tend to find ...

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Michael Goff  

|  July 30, 2010   |   Software Piracy

Software Piracy Lemonade

Most of you are probably familiar with the expression, "When life gives you lemons, make lemonade." Stated more simply: make something sweet out of something sour.

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Michael Goff  

|  July 16, 2010   |   Software Piracy
July 13, 2010 Software Piracy

Software Piracy Business Intelligence for Reputation Management

ComputerWeekly had an article on the long-term effects of software piracy on the UK economy yesterday that raised an issue that ISVs sometimes overlook:

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Michael Goff  

|  July 13, 2010   |   Software Piracy

Software Piracy - What a Week!

Wow - where to begin? The last seven days have been abuzz with software piracy in the news.

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Michael Goff  

|  May 18, 2010   |   Software Piracy
May 05, 2010 Software Piracy

SoftwareLicensing.tv Reviews "Turning Software Pirates into Paying Customers"

 SoftwareLicensing.tv has a nice review today of our April webinar, "Converting Software Pirates to Customers."

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Michael Goff  

|  May 05, 2010   |   Software Piracy

Software Piracy and Whac-A-Mole?

Ars Technica has an interesting article by Nate Anderson, Rightsholders tire of takedown Whac-A-Mole, seek gov’t help. The article focuses on the content industries’ challenge of keeping up with the torrential (pun intended) flood of infringing ...

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Michael Goff  

|  May 04, 2010   |   Software Piracy
April 15, 2010 Software Piracy

Piracy Estimates Inadequate - So Now What?

There's been a lot of commentary on the GAO's recent report, "Observations on Efforts to Quantify the Economic Effects of Counterfeit and Pirated Goods." Ars Technica reported that the "US government finally admits most piracy estimates are bogus," ...

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Michael Goff  

|  April 15, 2010   |   Software Piracy

2010 CODiE Award Finalist

We're honored and proud to have the CodeArmor platform named a 2010 CODiE Award Finalist for the Best Digital Rights Management Solution - it's a great way to start off 2010 after such a strong 2009!

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Michael Goff  

|  March 01, 2010   |   Software Piracy
February 02, 2010 Software Piracy

Piracy Business Intelligence in 2009

Last week we announced some of our major accomplishments in 2009. Perhaps the most interesting is the number of ISVs now tackling their software piracy problems through piracy business intelligence.

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Michael Goff  

|  February 02, 2010   |   Software Piracy
January 08, 2010 Software Piracy

Annual End of the Year Software Piracy Quiz

Ready to play our annual year in review quiz? Take this quiz and submit your answers* to mgoff@vilabs.com - we will draw from the correct entries and award a $100 Amazon.com gift certificate! *Entries must be received by 12:00am EST on January 30, ...

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Michael Goff  

|  January 08, 2010   |   Software Piracy
October 26, 2009 Software Piracy

Seminar on Software Piracy Risks and Strategies

We were in San Francisco at The Palace Hotel last week for a private luncheon and seminar on software piracy risks and strategies.

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Michael Goff  

|  October 26, 2009   |   Software Piracy
October 14, 2009 Software Piracy

Software Piracy Research - Who Knew?

As frequent readers know, we do a lot of original research on software piracy to better understand and quantify the risks to software vendors. In July, we issued a report focused on a review of crack releases and piracy enablement approaches. We ...

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Michael Goff  

|  October 14, 2009   |   Software Piracy
September 16, 2009 Software Piracy

New Version of CodeArmor Intelligence, Real Data, and New Piracy Research

Today we announced CodeArmor Intelligence 2.0 - here's a short three minute video that Vic did covering some of the aggregate data our deployed customers have shared with us along with highlights on some of the new features (including dynamic ...

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Michael Goff  

|  September 16, 2009   |   Software Piracy
September 09, 2009 Software Piracy

Holy Piracy Twist Batman!

  OK, so forgive the title of this post, but how often do I get to talk about anti-piracy approaches from the gaming world that have interesting implications for the larger ISV community?

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Michael Goff  

|  September 09, 2009   |   Software Piracy
August 19, 2009 Software Intelligence

Relying on Anonymous Tipsters to Confront Software Piracy?

Ars Technica has an interesting article about a company accused of software piracy that has sued the anonymous tipster claiming defamation. The DC Court of Appeals has allowed the case to proceed with instructions to the trial judge on the ...

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Michael Goff  

|  August 19, 2009   |   Software Intelligence
August 04, 2009 Software Piracy

Software Piracy Initiatives Forum

How big is the software piracy problem globally? How big is the impact on your company's bottom line? How does your company measure it? What are you doing to address it?

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Michael Goff  

|  August 04, 2009   |   Software Piracy
July 21, 2009 Software Piracy

V.i. Labs Software Piracy Risk Assessment Report - July 2009

We have been continuing to gather and analyze data on software piracy since we issued our first reports last summer and are ready to issue the first part of our Software Piracy Risk Assessment Report.

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Victor DeMarines  

|  July 21, 2009   |   Software Piracy
July 09, 2009 Software Intelligence

Goldman Sachs Code Theft - Mitigating the Risks

Software Protection is not the panacea for code theft issues like the one that occurred with Goldman Sachs. In fact, this case is very similar to the 2004 insider code theft of Cisco’s IOS code. However, outside of just stronger access control and ...

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Michael Goff  

|  July 09, 2009   |   Software Intelligence

Latest Spam uses Yahoo! Profiles and Cheap Software prices to Capture Credit Card Data

For the last month (at least from my inbox perspective) spammers have been using the Yahoo! personal profile interface to send spam with cheap software offers (see image 1).

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Michael Goff  

|  June 30, 2009   |   Software Piracy
June 25, 2009 Software Piracy

Ubiquitous “Cyberlocker” File Share Service Gets Fined

Rapidshare was fined $34M by a German Court as result of efforts by a music copyright watchdog group. Although it's a hefty fine, one only wonders what it would have been if it included pirated software files. V.i. Labs piracy assessments reveal ...

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Michael Goff  

|  June 25, 2009   |   Software Piracy
June 24, 2009 Software Piracy

Fighting Piracy on the High Seas: Offense vs. Defense

My colleague, Vic DeMarines, will be speaking on a panel at DAC (Design Automation Conference) on Tuesday, July 28. The panel, Fighting Piracy on the High Seas: Offense vs. Defense, is going to be led by the EDA Consortium's anti-piracy chairman ...

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Michael Goff  

|  June 24, 2009   |   Software Piracy
June 16, 2009 Software Piracy

Forbes: The Inevitability Of Internet Pirates

Andy Kessler has an interesting commentary on piracy on Forbes.com titled, "The Inevitability Of Internet Pirates."

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Michael Goff  

|  June 16, 2009   |   Software Piracy
June 15, 2009 Software Piracy

Wall Street Journal: Firm Alleges Code Theft in Web Filter

This article in the Wall Street Journal illustrates the paradox that exists with doing business in China. On the one hand, their weak enforcement of intellectual property (IP) rights has resulted in high piracy rates for years with numerous examples ...

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Michael Goff  

|  June 15, 2009   |   Software Piracy
June 11, 2009 Software Piracy

eWeek - How to Combat Software Piracy: From Reaction to Revenue Recovery

My fellow blogger, Vic, wrote an article for eWeek's Knowledge Center:

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Michael Goff  

|  June 11, 2009   |   Software Piracy

Report from Mass Technology Leadership Council's unConference

A few of us from V.i. Labs attended the Mass Technology Leadership Council's spring unConference this past Friday.

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Michael Goff  

|  June 08, 2009   |   Software Piracy

Live Webinar with former Microsoft Director of Worldwide Anti-piracy Investigations Richard LaMagna

We're excited for our June 18 live webinar with Rich LaMagna, former Microsoft Director of Worldwide Anti-Piracy Investigations. Please join us and learn about the best practices for building an anti-piracy program to identify and recover revenue ...

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Michael Goff  

|  June 02, 2009   |   Software Piracy

BSA: Industries with Highest Reports of Software Piracy in U.S.

The Business Software Alliance (BSA) reported the top 10 U.S. Industries with the highest reports of software piracy yesterday:

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Michael Goff  

|  May 29, 2009   |   Software Piracy
May 21, 2009 Software Piracy

Finding Software Pirates

Today we announced the latest version of CodeArmor Intelligence that adds integration with Google Maps and enhanced gateway server filtering that uses rules to modify, delete or log data before sending it to the reporting interface. It uses regular ...

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Michael Goff  

|  May 21, 2009   |   Software Piracy

Going After the Piracy Distribution Channel

The TorrentFreak blog reported that the Dutch anti-piracy foundation BREIN has closed down several NBZ index sites (for example, http://bni-online.nl/). NBZ sites provide search and content index capabilities to allow sharing of content and ...

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Michael Goff  

|  May 18, 2009   |   Software Piracy

What's In It for ISVs? The BSA/IDC Global Software Piracy Study

The BSA released its Sixth Annual Global Piracy Study today and we issued our reaction to it.

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Michael Goff  

|  May 12, 2009   |   Software Piracy
May 12, 2009 Software Piracy

Doing the right thing

  Three weeks ago the owners of the Pirate Bay - a bitorrent sharing site - were fined a large amount of money in the verdict of the Pirate Bay trial. This made a lot of people angry. Especially the people downloading pirated content.

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Michael Goff  

|  May 12, 2009   |   Software Piracy

Microsoft: Firms buying into piracy

More news on businesses using pirated (or unlicensed) software - this time it's from Turkey. According to the article "recent Microsoft research has revealed that public institutions and big companies, which invest millions of dollars in Turkey, use ...

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Michael Goff  

|  May 06, 2009   |   Software Piracy
May 05, 2009 Software Piracy

Software piracy affects your entire business ecosystem

I've talked to some very large software companies around the world in the last several months about software piracy and I've become keenly aware that their piracy problems are affecting their entire business ecosystem. I'm glad to see that Microsoft ...

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Michael Goff  

|  May 05, 2009   |   Software Piracy

Can big software vendors audit their way through the downturn?

Matt Asay has an interesting post on CNET's The Open Road ("The business and politics of open source") - he notes (my emphasis added) that:

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Michael Goff  

|  April 30, 2009   |   Software Piracy
April 15, 2009 Software Piracy

See You at RSA 2009 in San Francisco!

    The bus is getting ready to leave for the RSA 2009 Conference in San Francisco next week! We've been busy getting ready and look forward to seeing everyone there.If you're going to the conference, stop by our booth (#559) to see the new version ...

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Michael Goff  

|  April 15, 2009   |   Software Piracy
April 06, 2009 Software Piracy

IP Addresses Become Fair Game?

According to the BBC when the Intellectual Property Rights Enforcement Directive (IPRED) - enabling copyright holders to force Internet service providers (ISPs) to reveal details of users sharing files - came into effect on April 1st, Internet ...

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Michael Goff  

|  April 06, 2009   |   Software Piracy
March 31, 2009 Software Piracy

Software Piracy Police? Targeting Chicago?

This morning's news from the BSA about settling with a Nevada-based engineering company for $205,000 reminded me about a press release I saw a couple of weeks ago.

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Michael Goff  

|  March 31, 2009   |   Software Piracy
March 26, 2009 Software Piracy

Balancing Anti-Piracy Approaches with EU Privacy Regulations

We're doing a webinar on April 16 with Alexander Duisberg from the international law firm Bird & Bird. As we've discussed here at Code Confidential, software vendors are looking at anti-piracy strategies as a way of maximizing their revenues. As ...

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Michael Goff  

|  March 26, 2009   |   Software Piracy
March 24, 2009 Software Piracy

Waiting for software pirates to call?

The BSA and SIIA have made lots of news recently about large settlements made on behalf of their members (for example, “Utah Business Settles with BSA and Agrees to Pay $250k” and “SIIA Reaches Six-Figure Anti-Piracy Settlement with Iowa ...

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Michael Goff  

|  March 24, 2009   |   Software Piracy
March 12, 2009 Software Piracy

DOJ Bags a Cracker

The Department of Justice announced a felony conviction from Operation Fastlink. From the description, the individual appears to be "cracker." These are individuals recruited by piracy groups to disable or remove licensing, copy protection, and ...

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Michael Goff  

|  March 12, 2009   |   Software Piracy
March 11, 2009 Software Piracy

Interesting Stat in SIIA's 2008 Anti-Piracy Year In Review

I was interested to see this stat in the SIIA Anti-Piracy Year In Review for 2008 (my emphasis): "Most cases pursued by SIIA represent relatively larger companies – the average number of staff is over 804 with average annual sales of nearly $90 ...

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Michael Goff  

|  March 11, 2009   |   Software Piracy
March 04, 2009 Software Piracy

Microsoft's Plans to Leverage Software Piracy Channels

There's interesting news in the blogosphere on Microsoft's plans to leverage software piracy channels to its advantage. Mary Jo Foley has a great post on ZDNet about Microsoft's plans to make part of Office 14 ad-supported. She notes (my emphasis ...

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Michael Goff  

|  March 04, 2009   |   Software Piracy
February 26, 2009 Software Piracy

Nintendo eyes piracy to pad profits

This article on Ars Technica, "Having dominated sales, Nintendo eyes piracy to pad profits" got me thinking. The article starts off by stating:

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Michael Goff  

|  February 26, 2009   |   Software Piracy
February 23, 2009 Software Piracy

Webinar with EDAC's Anti-Piracy Committee Chair

We're excited to be working with the EDA Consortium on a webinar covering piracy trends, strategies and best practices in the electronic design automation industry.

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Michael Goff  

|  February 23, 2009   |   Software Piracy
February 03, 2009 Software Piracy

V.i. Labs Provides Complete Anti-Piracy Offerings in 2008

New Solutions, Customer Adoption and Focus on Generating Revenue from Pirated Software Use will Drive Rapid Growth in 2009 WALTHAM, Mass — February 3, 2009 - V.i. Laboratories, Inc. (“V.i. Labs”), a leading provider of software protection and piracy ...

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Michael Goff  

|  February 03, 2009   |   Software Piracy
February 02, 2009 Software Piracy

The Polls Are Open!

CodeArmor Intelligence has been nominated for Info Security Products Guide's Global Product Excellence award in the Intellectual Property Protection Solution category!

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Michael Goff  

|  February 02, 2009   |   Software Piracy
January 26, 2009 Software Piracy

Webinar Tomorrow: How to Recover Revenue from Businesses Illegally Using Your Software

If you haven't already registered, be sure to sign up for tomorrow's webinar with David Goldstone, partner at Goodwin Procter.

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Michael Goff  

|  January 26, 2009   |   Software Piracy
January 22, 2009 Software Piracy

Demystifying Software Piracy

The video of Vic's SoftSummit presentation, "Demystifying Software Piracy: An'Intelligence' Approach to Recovering Lost Revenue from Unlicensed Customers," is now available online. You may want to save it to your drive - it's a 90 MB file. You may ...

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Michael Goff  

|  January 22, 2009   |   Software Piracy
January 09, 2009 Company News

Follow V.i. Labs on Twitter!

V.i. Labs now has a Twitter stream for shorter comments and updates - feel free to follow us!

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Michael Goff  

|  January 09, 2009   |   Company News
January 09, 2009 Software Piracy

2008 Year In Review Quiz Winner!

Our December Newsletter featured a 2008 Year In Review Quiz, and we are happy to announce that Ari T. from Tekla was selected as the winner from all of the correct entries! Congratulations Ari - enjoy the $100 Amazon.com Gift Certificate!

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Michael Goff  

|  January 09, 2009   |   Software Piracy
December 19, 2008 Software Piracy

Symantec $12M Software Piracy Judgement

Symantec was awarded one the largest piracy judgments in its history - $12 million in damages based on verdict United State District Court for the Central District of California in Los Angeles against 9038-3746 Quebec Inc. and 9014-5731 Quebec Inc. ...

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Michael Goff  

|  December 19, 2008   |   Software Piracy
December 17, 2008 Software Piracy

Software piracy as a way of spreading malware

I am both a software engineer and a security researcher. I have over 15 years working on different areas of the information security spectrum, such as software engineering, researching reverse engineering proof of concepts, network security, ...

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Michael Goff  

|  December 17, 2008   |   Software Piracy
December 09, 2008 Software Piracy

Software Piracy a Sales Perspective

Software piracy seems to be one of those topics that everyone knows about, but no one ever talks about. We spend our time here studying it, have become experts on this topic, and have fine tuned our solutions to help companies implement the ...

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Michael Goff  

|  December 09, 2008   |   Software Piracy
December 09, 2008 Software Piracy

What We Mean By Software Piracy Assessment

I want to provide some more context on the free software piracy assessment service that we recently announced.

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Michael Goff  

|  December 09, 2008   |   Software Piracy

Microsoft is in the Black with the Chinese

Although I am not a complete supporter of the WGA program as it was first implemented, Microsoft's latest tactic to warn Chinese users about using Microsoft software is not completely off base. In the latest coverage of this issue (see yesterday's ...

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Michael Goff  

|  November 17, 2008   |   Software Piracy

Tracking the Crackers - A Look at Software Piracy

We worked with eWeek’s Brian Prince this week to demonstrate the trends we have seen with piracy group activity – see his article here. This included a walkthrough of some of the pirate software index sites that we commonly use for customer ...

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Michael Goff  

|  November 14, 2008   |   Software Piracy
November 04, 2008 Software Piracy

Targeting the Piracy Groups, the most visible threat on the Internet

  We spend a lot of time with ISVs helping to determine the right anti-piracy strategy andwhere they should spend their time and resources to combat their piracy problem. In terms of technology, we believe that targeting the business users of ...

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Michael Goff  

|  November 04, 2008   |   Software Piracy
October 23, 2008 Software Piracy

Software Piracy Analysis - SoftSummit Drawing Winner

Congratulations to Dan from Minitab - the winner of the Garmin nuvi at SoftSummit! We had a lot of great discussions at SoftSummit - look for us to extend our free piracy analysis offer on our website. Details coming soon!

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Michael Goff  

|  October 23, 2008   |   Software Piracy
October 21, 2008 Software Piracy

Demystifying Software Piracy at SoftSummit

So I'm almost live blogging from SoftSummit (note to self: uploading posts with a photo is painfully slow when you're not on the 3G network or wifi). Vic's presentation was well attended and there were some great questions at the end. I've heard ...

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Michael Goff  

|  October 21, 2008   |   Software Piracy
October 21, 2008 Software Piracy

Live Blogging from SoftSummit 2008

We're at SoftSummit and are going to try doing some live blogging. If you're here, don't forget to stop by to schedule a free piracy analysis - the schedule is filling up, but we still have some open spots. Just stop by the table and ask.

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Michael Goff  

|  October 21, 2008   |   Software Piracy
October 20, 2008 Software Piracy

Network World Video - Combating Software Piracy

Vic just did a video for Network World on combating piracy. He looks at the parallels between the ISV world and the piracy scene and discusses where ISVs can focus to combat piracy.

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Michael Goff  

|  October 20, 2008   |   Software Piracy

Free Software Piracy Analysis at SoftSummit

Next week (October 20-22) we'll be at SoftSummit in Santa Clara, CA and it's going to be a busy week. Here are the highlights to consider if you're going to be there:

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Michael Goff  

|  October 13, 2008   |   Software Piracy
October 10, 2008 Software Piracy

Data Loss Prevention and .NET Code - Let us know what you think

  We're excited about a webinar we're doing with Charles Kolodgy of IDC this Tuesday, October, 14 on Data Loss Prevention and .NET Code.

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Michael Goff  

|  October 10, 2008   |   Software Piracy
October 03, 2008 Software Piracy

Example of Price Driving Piracy

Interesting read from InfoWorld (Should you buy from Blackbeard the software pirate? - see my entry in the comments). The article discusses how one user seeking Adobe Photoshop software is tempted to download piracy because of the price point and a ...

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Michael Goff  

|  October 03, 2008   |   Software Piracy
September 19, 2008 Software Piracy

Talk Like a (Software) Pirate?

"Mwaahahaha. I should rip copies of DVDs and make PDFs of comics to put online! Wait, what pirate should I be talking like?"

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Michael Goff  

|  September 19, 2008   |   Software Piracy
September 03, 2008 Software Piracy

Software Pirates - In Our Backyard!

You may recall my post this summer about a legitimate business in the UK that was using pirated Autodesk software. Well, yesterday the Worcester (Mass.) Business Journal reported on a local company that paid the BSA “$80,000 to settle claims that ...

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Michael Goff  

|  September 03, 2008   |   Software Piracy
September 02, 2008 Software Piracy

Thinking Differently About Software Piracy - Comments on CodeArmor Intelligence

We received some great coverage on our CodeArmor Intelligence product and strategy announcement, including CRN, SD Times, Computerworld, and Dark Reading. As expected, there were a lot of comments to the announcement (check out Computerworld for ...

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Victor DeMarines  

|  September 02, 2008   |   Software Piracy
August 13, 2008 Software Piracy

New Piracy Data

As a follow-on to our previous piracy analysis, we announced new data on the Time to Crack (TTC) for vendors in the PLM industry. We started with the PLM software, and will expand our research with the TTC estimates for the EDA industry.

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Michael Goff  

|  August 13, 2008   |   Software Piracy
July 30, 2008 Software Piracy

Thanks for a great software piracy webinar yesterday!

I wanted to thank everyone for making yesterday's webinar ("Software Piracy Strategies: Targeting Unlicensed Customers and Lost Revenue") a big success!

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Michael Goff  

|  July 30, 2008   |   Software Piracy
July 25, 2008 Software Piracy

SIIA Webinar this Tuesday-"Software Piracy Strategies: Targeting Unlicensed Customers and Lost Revenue"

In case you hadn't seen this yet, I wanted to let you know that we're doing a webinar with SIIA's Keith Kupferschmid, SVP, Intellectual Property Policy & Enforcement. It's this Tuesday, July 29, at 2:00pm EDT/11:00am PDT.

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Michael Goff  

|  July 25, 2008   |   Software Piracy
July 15, 2008 Software Piracy

Initial Analysis Piracy Activity of EDA, PLM and CAD Software

Based on the trends that have been evident with piracy activity involving high value software vendors, we performed some initial analysis of crack release activity and group trends. This study focused on Electronic Design Automation (EDA) and ...

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Victor DeMarines  

|  July 15, 2008   |   Software Piracy
June 20, 2008 Software Piracy

Software Pirates of the North Atlantic?

Here’s interesting news about a company using pirated Autodesk software to do business. ADT Workplace designs and installs commercial interiors and it looks like they used pirated AutoCAD to do their design work. ADT "paid an undisclosed amount ...

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Michael Goff  

|  June 20, 2008   |   Software Piracy
June 06, 2008 Software Piracy

Anti-piracy Firm Misses The Mark

Cnet's News.com covered the story of anti-piracy firm MediaDefender mistakenly targeting a legit user of BitTorrent (Revision3) with a Denial of Service attack. Revision3 is "an actual TV network for the web, creating and producing its own original, ...

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Michael Goff  

|  June 06, 2008   |   Software Piracy

Making Sense of the Recent BSA/IDC 2007 Global Piracy Study

The BSA and IDC get a lot of heat on the methodology used to arrive at global piracy trends, but I thought I’d comment on some of the results with respect to our own experience and other external references. In particular, two points within the ...

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Michael Goff  

|  May 19, 2008   |   Software Piracy

Infected Firefox Add-in Demonstrates Need for Internal Code Protection

We've seen this threat before in the software piracy world, where illegal versions of antivirus products have been distributed via P2P networks with embedded malware. This latest story demonstrates the ease in which malware can cloak itself and be ...

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Michael Goff  

|  May 09, 2008   |   Company News
May 08, 2008 Software Piracy

Crackers – A Lesson in Channel Marketing?

The Department of Justice announced the sentencing of a cracker to 30 months in prison – read the full press release here. This case was part of "Operation Copycat" which has resulted in over 40 convictions. It appears that in this case that Mr. ...

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Michael Goff  

|  May 08, 2008   |   Software Piracy

The Stars Were Out at RSA 2008

Since this is my first post to the V.i. Labs Software Protection blog, an introduction probably makes sense: I'm the marketing manager at V.i. Labs and work with your usual blogger, Vic.

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Michael Goff  

|  April 21, 2008   |   Software Piracy
March 22, 2008 Software Piracy

USPTO's Program for Protecting IP Theft in China

United States Patent and Trademark Office (USPTO) office annouced a new program for businesses to help protect against counterfeiting and piracy. The focus of the seminar appears to be drafting enforceable IP agreements. Although needed, when it ...

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Michael Goff  

|  March 22, 2008   |   Software Piracy
February 26, 2008 Software Piracy

Combating piracy by lowering software prices?

SIIA’s Anti-piracy division 2007 year in review report lists the top pirated software titles. They include some of the most popular and used software in both the consumer and business space. If I exclude Adobe Creative Suite and AutoCAD, the ...

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Michael Goff  

|  February 26, 2008   |   Software Piracy
February 11, 2008 Software Piracy

China's anti-piracy efforts

After reading this recent article on the success of China's anti-piracy efforts, I realized how difficult it will be for specialized or high value software vendors to see the same gains. The article describes how "China had launched a crackdown and ...

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Michael Goff  

|  February 11, 2008   |   Software Piracy
January 31, 2008 Compliance Analytics

Feb 21st Forrester / V.i. Labs Webinar: Best Practices for Protecting .NET Applications

Just wanted to discuss the reason why we chose this Web seminar subject. We considered many topics that were relevant to the software protection space like anti-piracy, gaming security and others. However, I have personally noted a significant trend ...

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Michael Goff  

|  January 31, 2008   |   Compliance Analytics
December 28, 2007 Software Piracy

It Takes Microsoft Clout to See Anti-piracy progress in China

China is the second largest economy in the world and still has high software piracy rates. In this Computerworld article there is a informative discussion of the benefits Microsoft has seen with its anti-piracy strategy. According to the article ...

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Michael Goff  

|  December 28, 2007   |   Software Piracy
November 06, 2007 Software Piracy

V.i. Labs Secure $8M Series B Round

Today V.i. Labs reached a significant company milestone. We just announced our new funding and our plans to expand our business. This is a significant event for us and was only possible because we were able secure new customers and demonstrate the ...

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Michael Goff  

|  November 06, 2007   |   Software Piracy
September 18, 2007 Software Piracy

Application Outsource Risk Survey Data

About 125 IT/Software developers took our survey at TechEd in June 07 on the risks associated with outsourced application development. Over 60% of those survey were from enterprise organizations and 12% with software vendors (see diagram below). ...

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Michael Goff  

|  September 18, 2007   |   Software Piracy
August 23, 2007 Software Piracy

Content Piracy or Software IP - where should we focus

Rob Preston’s blog “Where Do You Stand On Intellectual Property Rights?” discusses the recent  SIIA case where Knowledge Networks had settled an IP infringement claim based on evidence presented by a whistle blower that executives had distributed ...

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Michael Goff  

|  August 23, 2007   |   Software Piracy

Organized Crime Adopts Software Piracy

A anti-piracy raid uncovers organized crime links. Further evidence of how piracy has evolved from a hobby to a an illegal business. Crime syndicates would not be interested in piracy unless it was easy and profitable. There have been other studies ...

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Michael Goff  

|  July 30, 2007   |   Software Piracy
July 25, 2007 Software Piracy

License enforcement gone wrong

Interesting post that describes how to subvert an anti-virus vendors'  weak license enforcement to shut down the AV functions.  Clearly mission critical applications like AV have consider better approach that does not introduce new vulnerabilities.

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Michael Goff  

|  July 25, 2007   |   Software Piracy

Legitimate face of piracy

I constantly receive spam with "too good to be true" prices on high end software. Most likely a by-product of my piracy Web research. However when I visit some of these sites I am impressed with the legitimate look and feel of their on-line stores. ...

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Michael Goff  

|  July 09, 2007   |   Software Piracy
May 17, 2007 Software Piracy

New Data from BSA/IDC Indicate Piracy Growth

BSA/IDC's latest annual report is out and stills shows large losses attributed piracy. I think they nailed it in terms of true root cause for this ,

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Michael Goff  

|  May 17, 2007   |   Software Piracy
May 15, 2007 Software Piracy

Rockwell Automation Software Pirated on eBay

Another example of piracy aimed at high value software, in this case Rockwell Automation's software products which are worth as much as $11,325 retail. Link to the DOJ's release here (http://www.cybercrime.gov/barberConvict.htm).

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Michael Goff  

|  May 15, 2007   |   Software Piracy
April 17, 2007 Software Piracy

New Piracy Threat Assessment and Prevention Service

After much preparation and due diligence, we just announced a new partnership with a very cool company, Internet Crimes Group (ICG). ICG was the only partner we could find that could penetrate and gather intelligence on the cracking community in ...

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Michael Goff  

|  April 17, 2007   |   Software Piracy
April 05, 2007 Software Piracy

Piracy Amnesty Program

Interesting discussion on the value of an amnesty program to deter software piracy (http://www.makeshitbreakshit.com/2007/03/28/software-piracy-amnesty-day/). It would need to consider how software vendors who sell high value software applications ...

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Michael Goff  

|  April 05, 2007   |   Software Piracy
February 15, 2007 Software Piracy

eBay Software Piracy Case

SIIA reported that on February 6th, Gad Zamir, 64, was arrested for software piracy. Zamir had been selling copies of Microsoft SQL Server Enterprise for $7,750 (the program retails for $25,000) and copies of Adobe Photoshop Creative Suite 2 for ...

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Michael Goff  

|  February 15, 2007   |   Software Piracy
February 15, 2007 License Compliance

Methods to Reduce Game Piracy

Good discussion on methods to reduce Game piracy on Gameproducer.NET (http://www.gameproducer.net/2007/02/13/7-ways-to-prevent-piracy/#comment-54812).  There are some familiar points being raised for preventing piracy and applying software ...

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Michael Goff  

|  February 15, 2007   |   License Compliance
February 05, 2007 Software Piracy

On Software Piracy

Michele Balistreri's “On software piracy” blog (http://briksoftware.com/blog/?p=15#more-15) discussed whether protection technology can be effective in combating piracy among other things. I do agree certain low dollar software titles, especially in ...

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Michael Goff  

|  February 05, 2007   |   Software Piracy
November 13, 2006 Software Piracy

Recent Department of Justice Piracy Cases

"Operator of For-Profit Software Piracy Web Site Pleads Guilty; Caused Up to $25 Million in Losses to Software Industry"

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Michael Goff  

|  November 13, 2006   |   Software Piracy
September 08, 2006 Software Piracy

Software Piracy Is Well Organized

These two recent examples show how organized the business of software piracy is: http://sanantonio.bizjournals.com/sanantonio/stories/2006/09/04/daily25.html?jst=b_ln_hl http://www.eweek.com/article2/0,1895,2009456,00.asp From this it is very clear ...

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Michael Goff  

|  September 08, 2006   |   Software Piracy
July 14, 2006 Software Piracy

Going too far with piracy prevention

Recent examples of intrusive anti-piracy approaches have perhaps cross the line of what's acceptable for piracy control. Consider Microsoft's latest legal issues surrounding its Windows Genuine Advantage (WGA) program, Sony BMG's use of rootkits in ...

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Michael Goff  

|  July 14, 2006   |   Software Piracy

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