Revulytics Blog

China’s Golden Week 2018 and its Impact on Software Piracy

We thought it would be interesting to update our blog post from 2017 in which we looked at China’s Golden Week and its impact on the use of pirated software by businesses. In that post we examined years of our compliance intelligence data on the use ...

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Victor DeMarines  

|  December 11, 2018   |   Compliance Analytics

Reducing Legal Exposure in Software License Auditing, a Data-Driven Approach

Over the years, the software vendors conducting the most licensing audits haven’t changed much, according to the most recent survey by the International Business Software Managers Association (IBSMA). Microsoft, Adobe and IBM still top that list. ...

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Victor DeMarines  

|  December 04, 2018   |   Software Piracy

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords. While breaches like this have ...

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Keith Fenech  

|  November 29, 2018   |   Usage Analytics

Using Compliance Analytics Data to Improve Your Software Audit Program

According to Gartner, analytics enables software providers to improve retention and revenue by “tracking how often and when the software (including specific modules) is being used, allowing identification of licensing compliance gaps.” Let’s ...

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Victor DeMarines  

|  November 21, 2018   |   Software Piracy

How to Use the Client Profile Report and Export

The Revulytics Usage Intelligence platform allows you to extract a data set of Client IDs along with the profile data, usage data, and ReachOut in-app message deliveries for each. The Client Profile Report is available as an interactive report ...

Arielle Bonnici  

|  November 16, 2018   |   Event and Feature Tracking

How Product Managers Listen to the Voice of the Customer

Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). Based on this ...

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Keith Fenech  

|  November 08, 2018   |   Usage Analytics

Moving Beyond Anecdotes: Augmenting Customer Stories with Data

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”

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Keith Fenech  

|  October 12, 2018   |   Usage Analytics

Q&A with Extensis VP of Development & Strategy, Toby Martin

Toby Martin is VP, Development and Strategy at Extensis, a developer of software and services for creative professionals and B2B workgroups. We talked to Toby about his experience as a Revulytics Usage Intelligence customer.

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Keith Fenech  

|  October 02, 2018   |   Usage Analytics

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