May 24, 2017 Product Management

OpenView Labs: Is Your Data Deluding You? Driving Real Results with Relevant Metrics

It’s one of the chief challenges we face as we build our ideas into businesses – how do we drown out the noise to focus on signals – to make business ...

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May 19, 2017 Marketing

Accelerate Marketing Automation Strategies with Usage Analytics

In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas, the new CEO of the marketing automation ...

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OpenView Labs: Is Your Data Deluding You? Driving Real Results with Relevant Metrics

It’s one of the chief challenges we face as we build our ideas into businesses – how do we drown out the noise to focus on signals – to make business decisions and create products that, in a sense, are so irresistible that they sell themselves? For ...

Continue Reading

Accelerate Marketing Automation Strategies with Usage Analytics

In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas, the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to ...

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The Benefits of a Shared View of Software Usage and Compliance Analytics

Nearly a century ago, Albert Einstein prophetically and poetically framed what remains one of our chief challenges with analytics. “Not everything that can be counted counts,” he said, “and not everything that counts can be counted.” With so much ...

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Pragmatic Marketing: How Usage Analytics Support Agile Development

Developers and teams surveyed by VersionOne in its State of Agile report indicated that their organizations adopted agile methodology in search of three benefits: to accelerate product delivery, enhance their ability to meet changing priorities and ...

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Why Web Analytics Can’t Weave the Whole Story

Marketing history buffs will be familiar with John Wanamaker, a 19th century retailer who innovated the way consumers learned about, and were swayed to purchase, his products. His list of contributions to marketing’s legacy is long, but for our ...

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May 02, 2017 Company News

We’re a Gartner Cool Vendor, But Our Customers Are Even Cooler

Gartner recently named Revulytics a 2017 Cool Vendor in the Tech Go-to-Market category. We’re honored and excited for the recognition of our solution, and we’re even more excited by software usage analytics’ role in improving go-to-market ...

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How to “Mine the Gap” and Augment License Compliance with Software Usage Analytics

Did you miss the IBSMA Compliance Manager Summit this March and the opportunity to hear Vic DeMarines discuss how software usage analytics are being used to drive license compliance programs and gain insight into prospect and customer needs? Good ...

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