June 27, 2017 In-App Messaging

Product Management Insights: In-App Messaging 101

You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest ...

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June 14, 2017 Product Management

Product Management Insights: How Usage Analytics Helps Your Developers

When I was a product manager, I encountered a scenario that is probably familiar to my fellow PMs here. One of our products had so much killer ...

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Product Management Insights: In-App Messaging 101

You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest marketing trends within your product space. You keep your eyes locked on the screen as you reach for a ...

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Product Management Insights: How Usage Analytics Helps Your Developers

When I was a product manager, I encountered a scenario that is probably familiar to my fellow PMs here. One of our products had so much killer functionality, it could basically do the equivalent of launching rockets for network security. But as we ...

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Product Management Insights: Selling Usage Analytics to Your CMO

This year, IT spending by the CMO will outpace that of the CIO, according to Gartner. Marketing technology budgets have soared as CMOs take ownership of the crucial customer-facing software that powers digital transformations.

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Are Your User Surveys Telling You Enough?

In a delightful new spot for Samsung’s Gear VR, an ostrich stumbles into a set of the virtual reality sunglasses, which click on and simulate that he is soaring into the clouds, a dream-like sequence all irresistibly set to the tune of Elton John’s ...

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OpenView Labs: Is Your Data Deluding You? Driving Real Results with Relevant Metrics

It’s one of the chief challenges we face as we build our ideas into businesses – how do we drown out the noise to focus on signals – to make business decisions and create products that, in a sense, are so irresistible that they sell themselves? For ...

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Accelerate Marketing Automation Strategies with Usage Analytics

In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas, the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to ...

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The Benefits of a Shared View of Software Usage and Compliance Analytics

Nearly a century ago, Albert Einstein prophetically and poetically framed what remains one of our chief challenges with analytics. “Not everything that can be counted counts,” he said, “and not everything that counts can be counted.” With so much ...

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