#17: Discovering what hardware environments customers are using.

Before undertaking new software development, such as new user interface, it's important to try and gauge the impact it may have on your end users. With hardware architecture data you can predict how your software will be executed on the machines of your user base. 

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#10: Deciding when to end-of-life a product.

Software usage analytics can help you understand the popularity of different versions in use by your existing customer base and help determine when you are able to cease support for legacy software applications. At a certain point the cost to support old code get in the way of new product development to grow your business.

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#18: Understanding user behavior after trial download.

Marketing and sales have data on the people that are downloading trial versions of their software. But they lack the insight into what influences users to go from trial to paying customers. Usage analytics gathered after install can drive increased coversion rates and revenue. 

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#16 Convincing more trial users to become paying customers.

Product managers’ beliefs about a feature and its benefits for users don’t always align with the customer’s actual experience. But how do you test your assumptions against that reality?

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#11 Deciding to eliminate features and versions that impede product evolution.

A wide range of changes will occur throughout the lifecycle of an application. Initially they may be to address bugs and add new functionality, but as a product becomes more mature and stable, product managers may struggle to balance sustaining development and new development.

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#1 Getting customers to upgrade to the newest version.

Learn how one company recognized that more targeted, timely, and effective communications would be crucial to success in moving users to the latest version of their software.

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#4 Moving freemium users to paying customers, faster.

With a growing base of freemium users, a software company sought a deeper understanding of how customers were using its free offering to best plan a compelling upgrade path to paying customer.

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#19 Improving software functionality based on customer feedback.

At an HR software company, product managers wanted quick
input from a wide cross-section of customers who already relied on their promising new feature.

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#2 Capturing crucial information to make licensing model and product strategy decisions.

A software company’s new owners were encouraging product managers to move their flagship product from a perpetual to a subscription or consumption-based licensing model. The product managers needed better information about customers and how they were using the product to fully understand the issues and implications.

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#3 Using targeted in-application messaging to convert more trial users to paying customers.

To improve trial conversions and sales efficacy, this company needed a deeper understanding of trial user behavior, and more timely communications to direct users onto “paths to purchase,” and away from paths that typically led to abandonment.

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Webinar: Take the Guesswork Out of Product Management

If you’re not using software usage analytics to understand how users engage with your applications, you’re missing valuable ...

Webinar: Top Findings from the Revulytics Product Management Survey

We report on the top results from our Product Management Survey, such as the effectiveness of tools for collecting customer data, ...

Webinar: Contextual In-App Messaging, with Pragmatic Marketing

This webinar video shows you how contextual in-application messaging drives greater customer engagement.

Inform Your Software Development with Usage Analytics

This recorded webinar shows how you can better inform your software development, with specific examples and best practices, ...

Accelerating Product Redesign with Software Usage Analytics

This recorded webinar showcases software usage analytics with a specific example of how they have been applied to accelerate ...

Webinar: Survey Results are In! - Software Developers Using Usage Analytics to Build Better Products

This recorded webinar shows results and conclusions from an SDTimes survey of Software Developers using usage analytics to build ...

Message Like a Ninja!

In-app messaging is a powerful tool to engage your users, accelerate adoption, and increase trial conversions. Learn more in this ...

Take a Tour of Revulytics Usage Intelligence

Learn about some of the key features and reporting in our software usage analytics product.