Who Should Watch
  • Chief Product Officers
  • Product Managers
  • Software Developers
  • Digital Transformation Teams
Presenters
Mark Thomason
Mark Thomason
Research Director
IDC
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About this Presenter

Mark Thomason is Research Director for IDC responsible for Digital Business Models and Monetization practice. Mr. Thomason’s research coverage examines traditional and emerging monetization models for digital products and services, identifies disruptive business models and technologies such as cloud services, product to “aaS” transformation, and monetization enabled by innovation accelerators such as IoT.

Jeff Hojlo
Jeff Hojlo
Program Director
IDC
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About this Presenter

Jeff Hojlo leads IDC research and analysis of the PLM and collaborative innovation market, including topics such as the development of an innovation platform and the intersection of product design, development, and digital manufacturing. Mr. Hojlo is also responsible for research on business and IT issues related to the engineering oriented value chain (EOVC), which includes automotive, aerospace and defense, industrial machinery, and heavy equipment manufacturers, as well as the technology oriented value chain (TOVC), which includes manufacturers in the electronics and semiconductor markets.

The software market continues to face a paradigm shift driven by the growth of cloud adoption. Not only is this shift accelerating the pace at which software is delivered, desktop software vendors are adopting business models that are increasingly customer-centric.

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For vendors that have been in the market for years providing successful on-premise applications, these changes are forcing them to transform their product innovation strategies to support desktop and web solutions in a hybrid environment.

In this on-demand webinar, IDC’s Mark Thomason and Jeff Hojlo spoke about:  

  • Trends in the market and the varying pace at which software vendors are introducing web-based products… or not

  • Key customer considerations for transforming your product innovation strategy

  • Using analytics throughout the business to ensure your products remain competitive

Here's a sneak peek:


About the Presenters:

Mark Thomason, Research Director, IDC

Mr. Thomason was formally the Head of Market Insights at Veritas Technologies, where he was responsible for market insights, market sizing, primary research, and secondary research vendor management. Recent IDC research includes:

  • The SaaSification of IT: 2019 Update (Sept 2019)
  • Market Analysis Perspective: Worldwide Digital Business Models and Monetization, 2019 (Sept 2019)

Jeff Hojlo, Program Director, Product Innovation Strategies, IDC

Complementing more than 24 years of experience in the IT industry in product marketing roles with companies such as Engage, RSA Security, and Performaworks, Mr. Hojlo has worked for the past 15 years in the Design, Engineering, and R&D Software industry. Prior to working at IDC, he was global industry product marketing lead at Siemens PLM Software and Siemens Industry Automation. Recent IDC research includes:

  • IDCs Worldwide Digital Transformation Use Case Taxonomy, 2019: Engineering and R&D (Oct 2019)
  • Product Innovation Cloud Trends — Data from IDCs Innovation Survey (Sept 2019)