How software usage analytics drives more relevant engagement throughout the customer lifecycle.
Software marketers use a dizzying array of powerful tools to reach, educate, and convert prospects, but they need to be more precise with their targeting and messaging to exceed their goals.
In this webinar, Martha Stuart, VP, Marketing and Keith Fenech, VP, Software Usage Analytics discuss how software usage analytics will arm you with powerful insight into how your customers and prospects are using your products so you can drive contextually relevant engagement throughout the customer lifecycle.
Topics will includes:
- Understanding the holes in your marketing stack
- Accelerating trial conversions
- Identifying opportunities (or renewal risks) with current customers
- Increasing customer engagement