The Science of Software: Developing Data-Driven Product Roadmaps

Who Should Watch
  • Product Managers
  • VPs or Directors of Product Management
  • VPs or Directors of Engineering
  • VPs or Directors of Marketing
Keith Fenech
VP, Software Usage Analytics

About this Presenter

Keith is the Co-Founder of Trackerbird Software Analytics, a V.i. Labs company. Trackerbird provides valuable insight into product runtime and customer usage patterns giving product management the intelligence to make data-driven decisions about their product roadmaps.

Prior to founding Trackerbird, Keith held senior product roles at GFI Software and Yellowbit. Keith has a Masters in Computer Science from the University of Malta.

He founded and manages the Product Management group on LinkedIn consisting of over 81,000 members.


Data is used throughout organizations to help make educated decisions, but why does data seem to fall short when it comes to measuring how your product is actually used after the download?

In this webinar, Keith Fenech, VP, Software Analytics, discusses practical tips and tools for measuring end-user application use, and how you can leverage this data to define and hone your product roadmap.

In this session you will learn:

  • Methods for collecting software usage data
  • Which actionable metrics you should focus on when measuring application usage
  • How this data can help you build better products and convert more users to paying customers