Usage analytics is not only enabling software vendors to identify infringing users, but to gain deeper insight into prospect and customer needs. By augmenting compliance with product usage intelligence, they are addressing software piracy and overuse in a way that goes beyond auditing, driving more meaningful discussions and mutually beneficial relationships.
In this webinar, Vic DeMarines, Revulytics’ VP of Products and Strategy discusses how vendors are better able to meet customer needs by seeing what software is being used and what is being ignored.
In this session you will learn:
- Trends in product usage analytics
- How to overcome common challenges around auditing and compliance
- How data can accelerate lead identification and sales cycles
- How to use data to drive better compliance discussions with your customers