How Adobe Protects Customers From Software Piracy

Who Should Watch
  • Corporate Counsel
  • Licensing and Compliance Officers
  • VPs or Directors of Product Management
  • VPs or Directors of Sales
Presenters
Richard Atkinson
Richard Atkinson
Corporate Director, Global Piracy Conversion Team
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About this Presenter

Broadly recognized as an expert in building a comprehensive business-oriented response to product piracy, Richard currently leads Adobe's company-wide strategy to expand the business through conversion from piracy.  This includes guiding the efforts to "understand" the pirate-consumer's activities and attitudes, suppressing piracy through corrective actions, and competing better with piracy through increased value proposition across all elements of the business.

A C-level executive with 25+ years leading world-class teams, Richard's prior roles included CTO and technology innovator for famed Walt Disney Imagineering, CIO & VP for Disney Studios, and Chief Communications Technologist for Northrop Grumman. Specialized consultant in establishing programs to counter cyber-threat.

Highly experienced in government affairs, including being a White House and NSC briefer to multiple presidential administrations and top foreign leaders and a specialist in making highly complicated issues easy to understand.

Accomplished keynote speaker and spokesperson for industry on technical innovation, compelling consumer experiences in entertainment, and underlying business issues.

Victor DeMarines
Victor DeMarines
Vice President
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About this Presenter

Victor DeMarines brings extensive product management and marketing experience to Revulytics, where he is responsible for product strategy and direction. He is a frequent speaker and author on topics including software piracy, license compliance, and software usage analytics. Victor was previously a senior product manager at RSA Security where he drove product strategy for the company's strong authentication, Smart Card, and enterprise Single Sign-On client products. Prior to RSA, Victor was the director of product management at Authentica (now EMC) where he was instrumental in defining product strategy and direction for Authentica’s enterprise rights management and secure email solutions. Before Authentica, Victor held senior product management positions at AXENT Technologies (now Symantec) and Progress Software, a global supplier of software technology and services.

ON DEMAND

Adobe Systems has a long and storied history of dealing with software piracy. But its newest compliance strategy takes a different approach: treating software piracy as a business issue affecting customers, while also creating a new revenue stream.

Richard Atkinson, Corporate Director, Global Piracy Conversion Team at Adobe, discusses their shift to handling unpaid software.  He highlights what the piracy problem looks like at Adobe, some myths they have discovered along the way, and how they are converting the well-intentioned victims of piracy to paid users.

Adobe's strategy is certainly not one-size-fits-all. V.i. Labs' VP, Products and Strategy, Vic DeMarines will discuss how software companies of all sizes can utilize software intelligence to turn piracy into revenue, even if you don't have the resources of Adobe.

Learn how you can:
  • Capture all paid and unpaid product demand 
  • Protect your customers from being victimized
  • Convert unpaid users to licensed products