Context is King - Data-driven Customer Engagement

Who Should Watch
  • Product Development
  • Product Management
Presenters
Keith Fenech
Keith Fenech
VP, Software Analytics
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About this Presenter

Keith was the Co-Founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.

The concept is not new, but the more you know about your customers, the better you can meet their needs. From Microsoft’s Office Assistant suggesting the best template to help you write a letter to Amazon making recommendations based on past browsing and purchasing, better insight into customers’ needs leads to more (and mutually) beneficial engagement.

What is new is the integration of software usage analytics with in-application messaging to deliver more contextually relevant engagements with customers.

View the recording of our recent webinar to learn how product managers and product marketers are leveraging anonymous application usage data to deliver the right message to the right user at the right time: when they are using their applications.

Keith Fenech, VP of Software Analytics at Revulytics, discusses how to better achieve your engagement goals by:

• Providing guidance during evaluation
• Prompting product and feature adoption
• Reducing onboarding friction
• Timing upgrade and cross-sell offers
• Creating improved user experiences and long-term loyalty

Check out a quick preview of this video:

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