Who Should Watch
  • Product Managers
  • Software Developers and Engineers
  • Marketers
Presenters
Keith Fenech
Keith Fenech
VP, Software Analytics
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About this Presenter

Keith was the Co-Founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.

Michael Goff
Michael Goff
Marketing Director
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About this Presenter

Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.

Top 6 Findings from Revulytics’ Product Management Survey

Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health. Based on Gartner’s prediction, Revulytics was interested to see where things stand today and wanted to get a better sense of how Product Managers are currently using customer data.

This recorded webinar reveals and analyzes the findings of our Q3 Product Management survey including:

  • Effectiveness of tools for collecting customer data
  • Usefulness of customer data for specific product management functions
  • How often customer data is actually being used to make decisions
  • What’s the one thing Product Managers would like customer data to tell them

We explore the survey results through the lenses of direct vs. indirect sources of customer data, qualitative vs. quantitative data, and manual vs. automatic collection methods.

You can watch a preview of the webinar below: