Who Should Watch
  • Product Management
  • Product Development
  • Marketing
Presenters
Keith Fenech
Keith Fenech
VP, Software Analytics
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About this Presenter

Keith was the Co-Founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.

Steve Johnson
Steve Johnson
Founder and CEO
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Steve is a product management process coach, author, speaker, and advisor. His approach is based on the belief that minimal process and simple templates result in a nimble product marketing and management team. Steve has been working within the high-technology arena since 1979 with experience in technical, sales, and marketing management positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise rapidly through the ranks from Product Manager to Chief Marketing Officer. Before founding Under10, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product and executive teams

Product Managers get pulled in different directions during product planning, forcing them to make business decisions based on emotions and politics. As a result, product plans and roadmaps are made on a shifting foundation instead of being driven by data. 

Steve Johnson from Under 10 Consulting and Keith Fenech from V.i. Labs discuss how product managers can leverage application usage data to make business-focused decisions that drive better products and customer experiences. 

In this session you will learn how to:

  • Choose the right metrics to get actionable, business-oriented results from data
  • Validate your gut feelings with usage data before making strategic product decisions
  • Answer real-world product issues using insights based on your customers' product usage
  • Use data to respond to “suggestions” from management and other stakeholders