Acquiring new customers is essential to growth, but retaining current ones is equally important, and far less expensive. If customers’ extended product experience isn’t positive, you need to detect it and correct it quickly.

See how improvements impact retention

Usage Intelligence charts customer adoption of new features, engagement, and attrition at every stage so you see exactly how new releases impact usage. Usage analytics help you quantify the ROI of each product initiative.

Evaluate and improve customer marketing campaigns

Once you have used usage analytics to understand feature and product adoption among your customers, you can use ReachOut in-application messaging to educate users on new functionality, best practices, and upgrade offers.


  • Build customer loyalty by understanding usage behavior
  • Compare usage trends of active versus less active customers
  • See customer drop off points
  • Compare attrition rates among groups
  • Optimize marketing campaigns and product messaging