ReachOut Use Cases

Check out examples of ways you can use in-application messaging across your organization.

With ReachOut functionality, you can get in touch with users of your software like never before. Reach, educate, and delight users with fully targeted, event driven, direct-to-desktop in-application messaging and surveying.

Product and Feature Education

Use in-application messaging coupled with Usage Analytics to identify and notify segments of users that have not discovered the most valuable features in your product, and prompt them to take advantage of them. With increased feature adoption your customers are delighted and you create longterm product affinity that benefits your entire organization.

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Up-Sell and Cross-Sell Opportunities

Some of the most promising prospects for new revenue are already using your software. One of the most powerful ways to present them with cross-sell or up-sell opportunities is while they are engaged in your application and receiving value from it. Delivering these calls-to-action dynamically in-app can boost conversion and generate incremental revenue from your existing base.

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Version Update Prompting

Identifying users running on older versions of your application and prompting them to update is a win-win for you and them. The users get the latest and greatest features that your product team is rolling out, and your development team reduces their costs in supporting legacy versions. Presenting these notifications in the context of your application is the most effective way to deliver this type of message and drive users to update.

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Collecting Feedback

Being customer-centric is a critical element to product roadmaps, but a solid analytical approach to building “what customers want” is just as important.  When surveying through ReachOut and Usage Intelligence you can target specific user segments, ask them relevant question and then store their responses and environment data in your Usage Intelligence instance for actionable quantitative and qualitative feedback.

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Promoting External Company Events

While customer experience in your software is always paramount, making sure customers are getting the most from your application often requires external content as well, whether it is product training, webinars, or opportunities to meet up, your marketing team can deliver messages to the appropriate user segments when they are most engaged — outperforming other communication channels and helping them continue to satisfy your customers.

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Blog Post

Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users

Alexa’s journey chronicled in the Super Bowl ads that my colleague Michael shared with me over the last two years were pretty ...

Message Like a Ninja!

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Validating and Accelerating UI/UX Improvements with Software Usage Data

How software usage analytics enables you to validate your assumptions about user environments and accelerate implementation of ...

Presenting Data to Management: Top Tips to Getting Buy-In for Your Roadmap

Learn how to present data so that it tells the customer story and justifies your product roadmap and strategy decisions to senior ...

Understanding Product Engagement to Drive Revenue

Learn how to analyze software usage to make data-driven decisions that improve your bottom line.

Supercharge Customer Acquisition and Retention

Martha Stuart and Keith Fenech discuss how software usage analytics gives you the knowledge to engage with relevance throughout ...

Software Usage Data: Driving Decisions Throughout Your Development Lifecycle

This webinar discusses how collecting and analyzing software usage data can help you make more efficient decisions at all stages ...

How Product Managers Leverage Software Usage Analytics & In-App Messaging to Drive Engagement

In this webinar, Keith Fenech, VP, Software Analytics, discusses best practices for using in-application messaging to communicate ...

Using the Right Data to Drive Better Product Decisions

In this webinar Steve Johnson and Keith Fenech will discuss how product managers can leverage data to drive better products and ...

Software Piracy: Who's the Victim

FAST (Federation Against Software Theft) and V.i. Labs talk about the benefits of software providers viewing pirates as ...

The Science of Software: Developing Data-Driven Product Roadmaps

In this webinar, Keith Fenech will discuss tips for measuring end-user application use, and how to leverage this data to define ...

Software Piracy Trends: Good News for Software Vendors in 2016

Join Vic DeMarines, VP, Products and Strategy, as he presents software piracy statistics gathered from our global software usage ...

How Adobe Protects Customers From Software Piracy

Adobe's Richard Atkinson discusses their software piracy strategy including how they view misuse as a business issue affecting ...

Ecommerce Strategies for Converting Unpaid Users to Paying Customers

Mike Schramm, former head of Autodesk's Global eCommerce Programs, show how to apply ecommerce strategies to convert unpaid users ...

Sales Strategies that Guarantee Revenue Recovery

Jason Swan discusses how taking a sales approach to license compliance can accelerate revenue recovery.

Global License Compliance Review: Lessons from 2014 Software Usage Data

Vic DeMarines reviews intelligence garnered from our global software usage data in 2014 and discusses what these trends mean for ...

Leveraging Software Usage Analytics To Drive License Compliance

Vic DeMarines discusses how our customers use centralized research to automatically identify prospects using unpaid software & ...

Drive Ecommerce Success through In-Application Messaging

Watch cleverbridge and V.i. Labs discuss how to convert trial users and unpaid users into paying customers.

Finding Software Pirates Who Will Pay

Alex Kochis and Vic DeMarines discuss how software vendors can target the right software pirates to convert to paying customers ...

Brutal Truths About Successful Global License Compliance Programs

Jason Swan discusses the "brutal truths" about what it takes to run a successful global license compliance program.

Fourth Annual License Compliance and Software Piracy Panel Discussion

Join us for the fourth annual license compliance and software piracy panel discussion featuring general counsel from BSA, FAST, ...