Every software provider has its unique business questions it needs answered, and often these answers require specific custom data values. The flexibility of Custom Event Data in Usage Intelligence is the foundation for advanced bespoke analysis your team may need to make the best product decisions.

See the whole data picture 

When Usage Intelligence collects Custom Event Data within your application, it automatically appends all other known properties about users and their environments. You can analyze any combination of data points to determine valuable relationships, outliers, and key characteristics of users that trigger different events in your application.

Evaluate and improve customer marketing campaigns

Custom event data is collected through Usage Intelligence and organized to be either downloaded or accessed via API for analysis and processed offline or through third party business intelligence software,  


  • Timestamp allows for analysis on any date range desired
  • String-based data collection collects any data type
  • Run extensive analysis through your preferred third-party platform