Who Should Watch
- VP/Director, Marketing
- Ecommerce Professionals
- VP/Director Product Management
About this Presenter
Keith was the Co-Founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.
About this Presenter
Martha joined Revulytics in 2015 bringing her passion for marketing innovative technology solutions and services. She is responsible for driving marketing innovation and execution across branding, demand generation, new market penetration, sales enablement and pipeline acceleration. Prior to Revulytics, Martha served as VP, Enterprise Marketing at Intralinks and was Director, Americas Marketing at Sophos where she was instrumental in building a world class marketing function and growing the business. She began her marketing career at Motorola in the United States and Europe. Martha holds an MBA from the J.L. Kellogg School of Management, Northwestern University and a Bachelor’s from Bowdoin College.
How software usage analytics drives more relevant engagement throughout the customer lifecycle.
Software marketers use a dizzying array of powerful tools to reach, educate, and convert prospects, but they need to be more precise with their targeting and messaging to exceed their goals.
In this webinar, Martha Stuart, VP, Marketing and Keith Fenech, VP, Software Usage Analytics discuss how software usage analytics will arm you with powerful insight into how your customers and prospects are using your products so you can drive contextually relevant engagement throughout the customer lifecycle.
Topics will includes:
- Understanding the holes in your marketing stack
- Accelerating trial conversions
- Identifying opportunities (or renewal risks) with current customers
- Increasing customer engagement
Check out a preview of this webinar: