Who Should Watch
- License Compliance
- Ecommerce Professionals
- General Counsel
About this Presenter
Victor DeMarines brings extensive product management and marketing experience to Revulytics, where he is responsible for product strategy and direction. He is a frequent speaker and author on topics including software piracy, license compliance, and software usage analytics. Victor was previously a senior product manager at RSA Security where he drove product strategy for the company's strong authentication, Smart Card, and enterprise Single Sign-On client products. Prior to RSA, Victor was the director of product management at Authentica (now EMC) where he was instrumental in defining product strategy and direction for Authentica’s enterprise rights management and secure email solutions. Before Authentica, Victor held senior product management positions at AXENT Technologies (now Symantec) and Progress Software, a global supplier of software technology and services.
About this Presenter
Mr. Kochis is an independent consultant and technology executive. Prior to professional consulting Mr. Kochis was Director of Marketing and Product Management in the Windows Client division at Microsoft. In this role Mr. Kochis was responsible for developing Microsoft’s continuing strategy for combating piracy and unlicensed use of its products and managing one of the largest antipiracy programs that has been launched in the software and technology industry to date.
How to Identify and Automate the Conversion of Unlicensed Software Users
Recent studies suggest that 80% of end-user software pirates can be converted to paying customers. So how can you focus your compliance programs to target the ones that are most apt to convert?
Join Alex Kochis and Vic DeMarines to learn more about the types of pirates and targeting and conversion strategies. They will discuss how software companies can stop wasting time and resources on users that will never buy, and target the right types of unpaid users to drive new revenue.
As the former Director of Marketing and Product Management in the Windows Client division at Microsoft, Alex Kochis was responsible for developing Microsoft’s continuing strategy for combating piracy and unlicensed use of its products and managing one of the largest anti-piracy programs that has been launched in the software and technology industry to date.
Watch now to learn more about:
- The three types of pirates
- How to target the right pirates
- Strategies to covert unpaid users
- Customer case studies
- Best practices