Who Should Watch
- VP/Director, Product Management
- VP/Director, Product Development
- VP/Director, Marketing
- Ecommerce Professionals
About this Presenter
Keith was the Co-Founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.
Data is used throughout organizations to help make educated decisions, but why does data seem to fall short when it comes to measuring how your product is actually used after the download?
In this webinar, Keith Fenech, VP, Software Analytics, discusses practical tips and tools for measuring end-user application use, and how you can leverage this data to define and hone your product roadmap.
In this session you will learn:
- Methods for collecting software usage data
- Which actionable metrics you should focus on when measuring application usage
- How this data can help you build better products and convert more users to paying customers