We asked the product management community about software usage data. This report shows what they told us. 

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Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health.

Based on Gartner’s prediction, Revulytics was interested to see where things stand today and wanted to get a better sense of how Product Managers are currently using customer data.

Download the report to find out what we heard, including:

  • Effectiveness of tools for collecting customer data
  • Usefulness of customer data for specific product management functions
  • How often customer data is actually being used to make decisions
  • What’s the one thing Product Managers would like customer data to tell them