Press Releases

Global Software Usage Analytics Company V.i. Labs Changes Name to Revulytics

New brand supports and reflects company growth and vision of expanding the value of software usage analytics for all software producers

WALTHAM, Mass. — November 15, 2016 — V.i. Laboratories, a leading provider of software usage analytics, today announced its new name, Revulytics™. The new brand reflects the company’s growth, and expansion into new markets with new offerings.

Revulytics gives software producers deep insight into how their products are being used, enabling them to generate revenue by converting unlicensed users into paying customers and to optimize product development. By combining the company’s unique software compliance and usage analytics, and extending its expert service offerings, a wider market of software producers can leverage this powerful insight and act directly on it with revenue generation initiatives, in-application response programs, and trial conversion strategies.

“Software providers are under constant pressure to drive new license revenue, grow and retain customers with innovative products, and address market shifts in licensing and cloud software transformation,” said Joseph Noonan, CEO and President of Revulytics. “Revulytics gives organizations visibility into how their software applications are being used and by whom, empowering sales and compliance teams, product managers, software developers, and marketing teams to act directly on that intelligence and make data-driven decisions.”

The company’s compliance intelligence solution has helped software vendors generate $1.4 billion in new license revenue since 2010.

Revulytics also announced today the availability of the latest version of Revulytics Usage Intelligence. The company has also unveiled a new, redesigned website: The new site prominently features the company’s combined focus on compliance analytics and usage analytics solutions and services.

Ownership and management remain the same, while the company will leverage recent key hires in sales  and business development.  The company also doubled its number of employees in 2016 and will be moving to a larger facility in 2017 to accommodate further growth.

About Revulytics

Revulytics offers cloud-based software usage analytics and turnkey services that give software producers deep visibility into how their products are being used and misused, providing them with actionable intelligence to generate revenue by converting unlicensed users into paying customers, optimize product development, and make data-driven decisions across their business. Its compliance analytics solution and services are used by leading software vendors to increase license revenue and globally reduce software piracy. Its software usage analytics solution provides valuable insight into product adoption, engagement, and environments, enabling product managers and developers to make data-driven decisions to meet customer needs and deliver contextually relevant messages to build customer satisfaction. Revulytics software intelligence has supported customer compliance programs generating more than $1.4 billion in new license revenue since 2010.

Revulytics is headquartered in Waltham, MA, USA and serves customers worldwide. For more information, please visit, follow us on Twitter (@revulytics), or subscribe to our blog.

©2016 Revulytics, Inc. All rights reserved. Revulytics, the Revulytics logo, V.i. Labs, the V.i. Labs logo, CodeArmor, Trackerbird, the Trackerbird logo, and Trackerbird Software Analytics are trademarks or registered trademarks of Revulytics, Inc. All other product and brand names herein are trademarks or registered trademarks of their respective owners.


Media Contact

Michael Goff

Revulytics, Inc.

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