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V.i. Labs’ New CodeArmor Intelligence Anti-Piracy Solution “Maps” Route to Unlicensed Software

ISVs use enhanced reporting, geo-location data and Google Maps capabilities to identify businesses using pirated software and recover license revenue

Waltham, Mass. — May 21, 2009 - V.i. Laboratories, (“V.i. Labs”), a leading provider of piracy business intelligence and software protection solutions, has upgraded its software anti-piracy platform with new features that help Independent Software Vendors (ISVs) quickly determine who is using their stolen unlicensed software and where they are located. Available now, CodeArmor® Intelligence includes expanded reporting capabilities, Google Maps integration, advanced data filtering and simplified integration with third-party applications.

CodeArmor Intelligence has new advanced reporting capabilities that allow ISVs to maximize data collection from environments running pirated software. Once piracy is detected, multiple layers of reporting ensure ISVs can successfully identify businesses using unlicensed software anywhere in the world. After the data is collected at a gateway server, geo-location information can be automatically added and reported to the CodeArmor Intelligence reporting plug-in for Salesforce.com to view the location of the infringing business through Google Maps.

“Customers are reporting thousands of actionable infringement leads once CodeArmor Intelligence is integrated into their applications,” said Victor DeMarines, vice president of Products for V.i. Labs. “Real businesses are relying on the availability of pirated software and have grown accustomed to downloading and using the most current releases. Now the ISVs have a way to identify them and recover license revenue.”

“Many organizations still believe that their piracy issue is ad hoc and the companies who use pirated software would not otherwise pay for it,” said Victor DeMarines, vice president of Products for V.i. Labs. “It’s clear from today’s research that the best chance for revenue recovery efforts, ISVs need to focus on who is using the pirated software, rather than focusing on who is pirating their products. Given the increase of global piracy and specific data we see from our customers, we advise ISVs to turn their attention to piracy as a lead generation process and a way to recover revenue from the businesses that are ultimately making a profit at the ISVs’ expense.”

Other features include powerful gateway server filtering that uses rules to modify, delete or log data before sending it to the reporting interface. It uses regular expressions to create rules to focus on what data gets reported or selectively exclude certain data based on geography. In addition, an enhanced software development kit (SDK) provides sample applications to simplify integrating CodeArmor Intelligence into applications, including new piracy detection logic. Support for Microsoft Visual Studio 2008 as well as 2005 applications is also included.

Introduced in August 2008, CodeArmor Intelligence is the first turn-key piracy detection and reporting system that integrates with existing ISV applications and uses Salesforce.com for reporting. It offers a dynamic method to collect, filter and report on the use of pirated applications and create leads for sales, compliance or legal teams. Currently, ISVs rely on licensing, activation or home-grown approaches to gather data, which are easily detected, bypassed or disabled by piracy groups. These home grown systems also lack filters, advance reporting processes, platform support, and are unable to organize and report the information in a way that can be used to develop a piracy lead.

How CodeArmor Intelligence Works

CodeArmor Intelligence adds piracy threat detection and reporting to ISVs’ applications through a simple integration procedure with minimal impact to the software release process and IT infrastructure. Legal use of the software does not trigger this functionality so it does not impact the licensed customer base. Once the ISV’s software is deployed and piracy is detected, CodeArmor Intelligence communicates the infringement through advanced reporting technology to multiple Web gateway servers within the ISV facility. The gateway filters and automatically augments the infringement data with geo-location and business profile data using Data-as-a-Service partners. Infringement data is then sent to a piracy dashboard built on the Salesforce.com cloud platform. The data is accessible only within the ISV’s instance of the Salesforce.com reporting interface, enabling legal, product management, or other users to view a piracy lead dashboard, report on non-compliant organizations and export infringement data. The Web gateway component also allows vendors to integrate infringement data directly into their internal CRM system. Organizations can either act on the data directly to recover revenue, or enlist channel partners or legal services from the SIIA or Business Software Alliance (BSA) to act on the leads.

Availability/Pricing

CodeArmor Intelligence is available immediately. Pricing is based on an annual subscription starting at $50,000.

About V.i. Laboratories (V.i. Labs)

V.i. Labs is the first company to offer Piracy Business Intelligence and Software Protection solutions that enable companies to recover revenue and protect their software intellectual property by detecting, reporting, and preventing the misuse of their applications. Its patented CodeArmor® platform allows software vendors and enterprise organizations to harden their applications against theft and tampering, and to gain business intelligence on the unlicensed use of their software to uncover new revenue streams. V.i. Labs is privately held and is headquartered in Waltham, Mass. For more information, please visit www.vilabs.com.

 

©2009 V.i. Laboratories, Inc. All rights reserved. V.i. Labs, the V.i. Labs logo, and CodeArmor are trademarks or registered trademarks of V.i. Laboratories, Inc. All other product and brand names herein are trademarks or registered trademarks of their respective owners.

Media Contact

Michael Goff

Revulytics, Inc.
781.398.3451
mgoff@revulytics.com

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