Who Should Watch
  • Product Management
  • Product Development
Presenters
Keith Fenech
Keith Fenech
VP, Software Analytics
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About this Presenter

Keith was the Co-Founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.

Paula Gray
Paula Gray
Director of Research and Knowledge Development
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About this Presenter

Paula Gray is an anthropologist and the Director of Research and Knowledge Development at AIPMM. She has traveled the globe to work with companies throughout the US, Europe, Africa and Asia-Pacific to help them gain a deeper understanding of their customers.

You’ve collected and analyzed product usage data. You’ve developed your product roadmap based on how customers are actually using your software. Now it’s time to present and justify your decisions to senior management, are you ready?

Presentations to higher-ups are key to moving your product development strategy, and your career, forward.  As the product expert, you have the customer usage data to back up your decisions, but higher-ups have strong opinions based on years of experience, conversations with some customers, and what the loudest voice in sales just reported. What’s the best way to present the data that drove your decisions? How can ‘dry’ data be used to animate a story that drives management buy-in for your roadmap?

 

Watch this webcast to ensure your presentations move your product strategy forward and let you shine. 

You will learn:

  • How to think from your audience’s perspective
  • How to present data so that it tells the customer story
  • How software usage analytics can help drive your decisions
  • What metrics matter for roadmap development 

Check out a quick preview of this webinar: