Who Should Watch
- General Counsel
- License Compliance
- Product Management
About this Presenter
Victor DeMarines brings extensive product management and marketing experience to Revulytics, where he is responsible for product strategy and direction. He is a frequent speaker and author on topics including software piracy, license compliance, and software usage analytics. Victor was previously a senior product manager at RSA Security where he drove product strategy for the company's strong authentication, Smart Card, and enterprise Single Sign-On client products. Prior to RSA, Victor was the director of product management at Authentica (now EMC) where he was instrumental in defining product strategy and direction for Authentica’s enterprise rights management and secure email solutions. Before Authentica, Victor held senior product management positions at AXENT Technologies (now Symantec) and Progress Software, a global supplier of software technology and services.
Usage analytics is not only enabling software vendors to identify infringing users, but to gain deeper insight into prospect and customer needs. By augmenting compliance with product usage intelligence, they are addressing software piracy and overuse in a way that goes beyond auditing, driving more meaningful discussions and mutually beneficial relationships.
In this webinar, Vic DeMarines, Revulytics’ VP of Products and Strategy discusses how vendors are better able to meet customer needs by seeing what software is being used and what is being ignored.
In this session you will learn:
- Trends in product usage analytics
- How to overcome common challenges around auditing and compliance
- How data can accelerate lead identification and sales cycles
- How to use data to drive better compliance discussions with your customers