Compliance That Works: How Detection is Succeeding where Auditing and Prevention Failed
Our customer is a leading global provider of Product Lifecycle Management (PLM) software with 70,000 customers worldwide and $600M in annual revenue.
Challenges
It already had a sizable compliance organization, but still faced large and growing revenue losses from piracy. It began by largely ignoring piracy, because it couldn’t find reliable data to quantify losses or inform a workable strategy.
The company considered several strategies to address the issue:
- Auditing
- Software protection
- Legal action against pirates
Solution
The company selected Revulytics Compliance Intelligence because it is:
- Transparent to the end user, and won’t impact application performance
- Configurable to detect piracy, whether caused by tampering or counterfeit license files
- Easy to integrate with the company’s existing software build processes
- Fully compatible with the company’s existing licensing system and enforcement technology
- Offers strong capabilities for detecting, transporting, and reporting on data from multiple sources and networks
- Provides up-to-the-minute dashboard information including leads created, unique machines and infringements, and closed won opportunities
Results
- Within 3 months, identified more than 270 actionable noncompliant organizations and settled with 21
- Within one year, generated more than $5.5 million in new license revenue and has grown compliance revenue streams to more than $24 million
- Initially deployed in two products, and quickly expanded to 17 based on increasing success
- Started compliance programs in Europe and quickly expanded use worldwide achieving close rates of 60-90% on actionable data, depending on region
“We’ve realized that piracy cannot be addressed by licensing and DRM. Viewing it as a marketing opportunity has enabled us to implement a license revenue recovery program that’s adding millions of dollars to our bottom line.”
- VP of License Enforcement