Who Should Watch
  • License Compliance
  • Sales
Presenters
Victor DeMarines
Victor DeMarines
Vice President
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Victor DeMarines brings extensive product management and marketing experience to Revulytics, where he is responsible for product strategy and direction. He is a frequent speaker and author on topics including software piracy, license compliance, and software usage analytics. Victor was previously a senior product manager at RSA Security where he drove product strategy for the company's strong authentication, Smart Card, and enterprise Single Sign-On client products. Prior to RSA, Victor was the director of product management at Authentica (now EMC) where he was instrumental in defining product strategy and direction for Authentica’s enterprise rights management and secure email solutions. Before Authentica, Victor held senior product management positions at AXENT Technologies (now Symantec) and Progress Software, a global supplier of software technology and services.

Peter Beruk
Peter Beruk
Sr. Director, Compliance Marketing
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Peter Beruk manages BSA America’s compliance marketing effort, which consists of educating organizations and end-users on the risks associated with the use of unlicensed software and encouraging software users to immediately report software piracy. He conceived, created and implemented the association’s International Organization for Standardization (ISO) aligned Software Asset Management (SAM) programs and is a participant in ISO SAM working group meetings.

Beruk developed BSA’s proprietary SAM Advantage program; an online course intended for the SAM professional and later participated with the development of the industry-first organization SAM certification program, Certified in Standards-based SAM for Organizations (CSS(O)). Prior to joining BSA, Beruk worked for McAfee, Inc.

Beruk holds a bachelor’s degree in business management & economics from Cornell University. He is based in BSA’s Washington, DC, office.

Julian Heathcote Hobbins
Julian Heathcote Hobbins
General Counsel
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Educated at The University of Kent and The College of Law, Julian Heathcote Hobbins is The Federation’s General Counsel. Prior to joining FAST in July 2001, Julian qualified as a solicitor and has experience in intellectual property law including working at City law firm Theodore Goddard (now Addleshaw Goddard) on Anti Copying In Design (ACID) matters.

Julian is responsible for The Federation’s Legal Affairs Team dealing with enforcement activities and Federation policy objectives which centre on maintaining the robust IP regime which underpins the success of the software industry with regular engagement with UKIPO (DIUS), BERR and the MOJ.

Julian is Deputy Chairman of the Federation’s Legal Advisory Group (FLAG) which has been running for 21 years and now includes 30 leading law firms. FLAG meets a number of times each year with Julian proposing the Agenda. Julian has assisted law enforcement agencies in criminal investigations including overseeing the securing of evidence for warrants plus The Federation’s Operation Red where police conducted a raid, made arrests and seized evidence following allegations of code theft. On civil matters, work has included managing the application to Court under the Norwich Pharmacal principle for disclosure of details in relation to unlawful peer to peer filing sharing in The Federation’s Operation Tracker.

Julian advises the Federation on legal matters, which are often inventive in nature, for example on the implementation by Trading Standards of their duties under Section 107A CDPA 1988 in the user environment.

Julian represents The Federation on the CBI IP and the Alliance Against IP Theft lawyers’ committees.
As a previous convenor of the Internet Enforcement Group (IEG), Julian has cyber-pirate investigative experience including tracing and website removal using specialist software and was involved in the launch of ReportIT, a unique browser based plug-in which allows the automatic reporting of pirate websites.

Julian has a particular interest in the legislation relating to software, e-mail and Internet law (including Open Source and data leakage) with recent focus centered around Representative Rights under Article 4 of the Enforcement Directive and preparing numerous responses to Government on relevant consultations, for example, under the seminal Gowers Review of Intellectual Property.

Keith Kupferschmid
Keith Kupferschmid
General Counsel and SVP, Intellectual Property Policy & Enforcement
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Mr. Kupferschmid is responsible for working directly with SIIA's Intellectual Property Committee to establish SIIA positions and moving the SIIA agenda on issues relating to intellectual property. He also supervises the Association's Anti-Piracy programs. Prior to joining SIIA, Mr. Kupferschmid was an attorney with the law firm of Finnegan, Henderson, Farabow, Garrett & Dunner where he advised clients on all matters relating to copyright and copyright-related protection, including client counseling, opinion drafting, license negotiations, and litigation. Before that, Mr. Kupferschmid was an intellectual property attorney at the U.S. Patent and Trademark Office (PTO), where he was responsible for international and legislative patent and copyright issues. During his time at the PTO, Mr. Kupferschmid worked extensively on bilateral and multilateral intellectual property issues, was responsible for formulating and advocating the Administration's policy relating to intellectual property and the Internet and represented the U.S. Government as a lead negotiator at the Diplomatic Conference on Certain Copyright and Neighboring Rights Questions that adopted the WIPO Copyright and Performances and Phonogram Treaties in December 1996.

Join V.i. Labs as we host industry experts from BSA (Business Software Alliance), FAST (Federation Against Software Theft), and SIIA (Software & Information Industry Association) for our fourth annual license compliance and software piracy panel discussion.

Hear the latest from the people leading the charge to enforce license compliance and reduce the impact of software piracy.

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Watch this panel discussion to learn more about:

  • Latest Trends: the most pirated products, geographic data and maps, recent settlements, and survey results
  • Notable Cases: cases making an impact on the license compliance and software piracy landscapes
  • Legislative Efforts: changes to copyright law and efforts to stem the tide of internet piracy
  • Live Question & Answer Session: Ask the experts!