Who Should Watch
  • Product Development
  • Product Management
Presenters
Victor DeMarines
Victor DeMarines
Vice President
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About this Presenter

Victor DeMarines brings extensive product management and marketing experience to Revulytics, where he is responsible for product strategy and direction. He is a frequent speaker and author on topics including software piracy, license compliance, and software usage analytics. Victor was previously a senior product manager at RSA Security where he drove product strategy for the company's strong authentication, Smart Card, and enterprise Single Sign-On client products. Prior to RSA, Victor was the director of product management at Authentica (now EMC) where he was instrumental in defining product strategy and direction for Authentica’s enterprise rights management and secure email solutions. Before Authentica, Victor held senior product management positions at AXENT Technologies (now Symantec) and Progress Software, a global supplier of software technology and services.

Mike Schramm
Mike Schramm
Principal
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Michael is the former head of eCommerce Programs and Operations for digital design software company Autodesk, Inc., creators of AutoCAD. Under his leadership, the organization established global operations to build and expand the transactional capabilities for the online channel. After successfully re-platforming the eCommerce infrastructure, he led the transition to SaaS and a recurring revenue model through subscription sales. Drawing on this experience, he is now advising software manufacturers and digital goods companies in the creation, optimization and expansion of the online channel with an emphasis on digital marketing, platform selection for eCommerce transactions and payment processing and operations change management.

Mike Schramm - former head of Autodesk's Global eCommerce Programs and Business Operations - discusses how to apply ecommerce strategies to convert unpaid users of your software into paying customers.

V.i. Labs' VP of Products, Vic DeMarines, will discuss what it means to be an "unpaid user" of software. Did you know that 83% of users of unpaid software are legally-inclined and will pay for software when they are made aware of their unlicensed status?

The webinar also featured case studies of how vendors are using dynamic in-application responses to reach, educate and convert unpaid users.

Learn how you can drive revenue from unpaid use by constructing an ecommerce program leveraging:
  • In-application messaging
  • Feature selling
  • Landing page optimization
  • Engagement of users that drives self-identification