As a software marketer, you’re under constant pressure to acquire new customers and drive revenue while growing and retaining your existing customer base.
Chances are you rely on a wide variety of tools—web analytics, marketing automation, free trials, voice-of-customer platforms, and more—to attract, educate, and convert prospects and to engage, retain, and upsell existing customers. But to break through the noise and get results, you need to target your campaigns and messaging with greater precision than ever before.
How understanding user behavior during product evaluation and throughout the customer lifecycle can help get you the insights required to supercharge your marketing initiatives and increase engagement at each stage of the customer journey so you can meet —or exceed—market share and revenue goals.
“At TechSmith, our goal is to create a superior customer experience in our software products while fully optimizing revenue opportunities. We are using software usage data from Revulytics to improve our trial conversion funnel.”
“Software usage analytics from Revulytics give us insight into diverse end-user engagement that we didn’t have before. Now we can make better decisions about product development, packaging, and pricing that meet the needs of our customers and make us an even more indispensable part of the filmmaking process.”
“Our entire redesign took 18 months. But it would easily have taken double that time without Revulytics software usage analytics to support our decision-making.”
“Customer engagement with our invoicing software is critical to its adoption and our success. Over the last four years Revulytics has helped us adjust our features and interface to match our customers’ preferred workflow, so they can work in the way they find most intuitive.”