Who Should Watch
  • License Compliance
  • Sales
  • Marketing
  • Ecommerce Professionals
  • General Counsel
Presenters
Michael Goff
Michael Goff
Marketing Director
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About this Presenter

Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.

Mike Batko
Mike Batko
Key Account Manager
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About this Presenter

Mike has been in the e-commerce industry for over seven years with an emphasis on growing global online sales for software companies. His globalization expertise has been integral to implementing optimized international checkout processes for numerous companies including NitroPDF, Systweak, Ipswitch, Dell and Embarcadero. He’s also the co-author of several white papers, including ‘Using Visitor Data to Create a Comfortable International Shopping Experience’, ‘Display International Pricing the Right Way’ and ‘Game on! Smart Ways To Sell Your Game Online’.

Easy Ways to Convert Trial Users and Pirates to Paying Customers

Software vendors are always looking for new ways to convert prospects to customers; and if you’re selling your software online, driving and converting shopping cart traffic is crucial to driving new revenue.On Thursday, October 2nd, V.i. Labs hosted a webinar featuring Mike Batko, Key Account Manager at cleverbridge. 

With over 300 clients, cleverbridge is a proven leader in e-commerce expertise for leading software companies. Mike reviewed the e-commerce landscape and discussed tips for converting prospects into paying customers.Mike was joined by V.i. Labs’ Marketing Director, Michael Goff to discuss how these prospects include people who are already using your software without a license, and the best practices for using in-application messaging to automatically convert these users online.

Watch now to learn more about:

  • Types of unpaid users and who is most apt to convert
  • Achieving e-commerce success in emerging markets
  • Using in-application messaging to convert users online
  • Best practices and customer case studies