TechSmith Improves Products and User Experience While Growing Sales Via More Trial Conversions, Upgrades, Renewals, and Cross-Selling
TechSmith Corporation provides practical business and academic software products that can dramatically change how people communicate and collaborate. Its mission is to empower people to create remarkable videos and images that help share knowledge and information. TechSmith enables users to work more effectively wherever they may be and ensures that the process of creating, sharing and collaborating around content is simple and intuitive so that others can learn from their knowledge.
“Using Usage Intelligence, we can set team goals around specific usage metrics, galvanizing people from marketing, support, documentation, and development to work together on hitting our targets. Usage Intelligence helps us drive coordinated effort on the customer’s behalf.”
- Daniel Foster, Strategy Lead, TechSmith Corporation