-VP of Product Development
A leading provider of content creation software with annual revenues of $50M estimated that it had $100M lost to piracy. Marketing and creative professionals use the software to create multimedia content across a wide range of industries.
Seeing that Revulytics customers had achieved conversion rates as high as 11%, the company chose to deploy Compliance Intelligence with Piracy Reposnse to monetize piracy and convert pirates to paying customers.
Compliance Intelligence identifies the unlicensed use of software and creates actionable intelligence to generate new license revenue. Piracy Response adds capabilities:
The company initially integrated Compliance Intelligence into a point release of its main product. It worked with Revulytics’ team to develop in-app messages, new ecommerce landing pages specifically for pirate users, and automated policy settings to trigger campaigns initially focused.
After initial launch and testing, it worked with Revulytics’ compliance data analysts to optimize the campaigns based on regional considerations, business policies and usage thresholds. Within the first year of deployment, results included: