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Extensis Uses Revulytics Usage Data to Embed a Quantifiable “Voice of the Customer” Throughout Development

Extensis® is a leading developer of solutions that help organizations increase the ROI and value of their digital assets, fonts, and large imagery. Used by more than 100,000 professionals and 5,000 companies across the globe, Extensis' solutions accelerate workflows so customers can achieve their goals faster. 

Challenges

  • Had no data to support their intuitive sense of how customers were using their applications.
  • Wanted to bring more of the "voice of the customer" into their agile development process.

Solution

Extensis now uses Usage Intelligence to capture comprehensive data on:

  • Feature Usage
  • Customer's file types and manipulations
  • Browser and system configurations
  • Other aspects of user behavior.

Results

Extensis has extended the functionality of existing products and shaped entirely new offerings based on Revulytics usage data. Revulytics data has augmented and in some places replaced costly customer surveys, home-grown data sources, and unnecessary reporting tools, and Extensis is saving $10,000-$20,000 per release in QA costs alone, with future anticipated savings in feature development.

"We are absolutely hooked on Revulytics data. Revulytics is one of the first dashboards I fire up every morning. It helps us all know exactly what’s going on, so we’re aware of problems sooner — and opportunities, too."

- Toby Martin, Vice President of Development & Strategy, Extensis

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