Revulytics Blog

When is Unlicensed Use of Software “Viral Marketing?” [Podcast]

August 15, 2011

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Join Dan Thompson and Michael Goff for a conversation about unlicensed use of software as viral marketing.

Is it really marketing if you're not measuring it? Learn how vendors can leverage unlicensed usage to generate new revenue streams.

Listen to learn:

  • Why some software vendors consider unlicensed use and piracy to be a form of viral marketing
  • How software business intelligence can help vendors actually measure the impact on their bottom line and convert unlicensed usage to paying customers
  • The benefits of collecting data on unlicensed use so you can make data-driven decisions to recover revenue


Click below to listen (6:00)

Here's the video on the license amnesty program we mentioned in the podcast - learn how you can automate software license revenue recovery by notifying unlicensed users and giving them a way to become customers:


Activate Your Data-Driven Compliance Program

Add new license revenue by detecting, identifying and converting unpaid users into paying customers.

Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.