Are your customers using more licenses than allowed under the terms of their license agreement? Are there companies using pirated versions of your software? Just like chess, you need to make the right moves and think ahead to win these battles. Your next move depends where you are on “the board.”
We have described software vendors’ responses to piracy in terms of three phases: Discovery, Reaction and Enlightenment, and I think that this framework applies to license overuse and compliance equally well.
Start by discovering where you are on the board. How is your company positioned? Are you at risk for having your applications taken or captured? Next, decide how you will react to your position. There are many moves you can make: licensing, software protection, legal responses, and internal compliance and audit programs. But are your moves “enlightened?” Are you making data-driven decisions? Put somewhat more subtly, are you reacting or responding?
By employing Software Intelligence software vendors can collect data on how their applications are being used and misused. By tracking the use of their software, they are providing their software compliance teams with the (previously missing) actionable intelligence to target infringers and recover license revenue.
If you are going to be in the Boston area on May 1, please join us for a License Compliance Panel Discussion and Reception at the Westin Waltham. It will be a great opportunity to hear real world stories from speakers from Dassault Systèmes and Sullivan & Worcester, talk with your colleagues at other software vendors, and discuss strategies to make your next move a winning move.
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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