I came across some interesting data in the SIIA Anti-Piracy 2011 Year in Review:
You’ve seen the numbers from the BSA that the software industry lost close to $59 billion worldwide in 2010. You’ve also seen the numbers on our homepage, showing the actual revenue opportunity that our customers have identified using CodeArmor Intelligence.
Really interesting numbers - and more evidence that software vendors can recover revenue from businesses using unlicensed software - but you are probably saying, “That’s great – but what’s in it for me?”
To understand what’s in it for you, you need to use your own numbers. We’ve developed a calculator that will provide you with a conservative estimate of the revenue loss (and the license compliance opportunity) attributed on a regional level to unlicensed software use in the first year of a new compliance program. All you have to do is enter a few numbers and you can quickly see how much revenue you could recover.
Check it out and then let us know what you think in the comments
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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