Revulytics Blog

What is a Piracy Revenue Pipeline?

October 5, 2010

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You may have noticed a new addition to our website in the last couple of weeks - the Piracy Revenue Pipeline counter:

So what exactly is a Piracy Revenue Pipeline and how do we calculate this number?

The Piracy Revenue Pipeline number represents real data aggregated from a sample of our deployed CodeArmor Intelligence customers. Each customer:

  • Has implemented CodeArmor Intelligence into their applications
  • Has had their applications cracked and made available in piracy distribution channels for unlicensed use
  • Is receiving infringement reports from their applications that they are actually being used
  • Is identifying the number of unique machines using their unlicensed applications

The Piracy Revenue Pipeline for each application is the result of multiplying:

<strong>Number of Unique Machines x List Price of the Application </strong>

The total number you see on our homepage is the sum of all of the individual application's Piracy Revenue Pipeline.

So what does this number mean to ISVs?

  • You can actually measure the size of your Piracy Revenue Pipeline by implementing CodeArmor Intelligence into your applications
  • You can make data driven decisions about dealing with your piracy problem
  • You can invest in license revenue recovery processes to add to your bottom line

We're pretty excited about this - it's real data from the real world. As good and useful as global piracy studies are, the ability to actually measure the impact of piracy on your business is even better. Armed with data from your CodeArmor Intelligence deployment you can make data driven decisions on your anti-piracy and revenue recovery efforts.

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Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.