Revulytics Blog

Week in Review 3/18/2013

March 19, 2013


Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: BSA CEO Robert Holleyman steps down, Microsoft and Adobe sue Aussie radio stations, a look back on DRM’s past, and a quick check up on South African software piracy.

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BSA’s CEO Steps Down

Robert Holleyman, President and CEO of BSA, announced he will be leaving the organization at the end of April. Holleyman served as President and CEO of BSA for 23 years and was instrumental to the organization’s growth and success.

“It has been a privilege to build BSA into a global voice for the challenges faced by the software industry and to work with some of the world’s most innovated companies,” Holleyman said in a statement.

Holleyman is leaving the BSA to start Cloud4Growth, a new company which will be focused on the promotion of cloud technologies.

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Microsoft, Adobe Sue Australian Radio Stations on Allegations of Software Piracy

The Australian radio juggernaut, Super Radio Network, is being sued by Microsoft and Adobe for software piracy. The Super Radio Network operates a multitude of radio stations in New South Wales and Queensland, Australia. Currently, only four of the network’s stations are being sued, but separate cases have been lodged by both Microsoft and Adobe against nearly all of the network’s subsidiaries.

So far, things don’t look great for Super Radio Network, as a document recently surfaced in which a head technician outlines instructions on how to pirate Microsoft Windows. The document reads:

“As you know, m*cro$oft has started a validation program which basically will discontinue your windows update and security patches if you did not actually paid for your copy of MS Windows Operating System or if you installed an after market copy that was not paid for… With this crack, you can once again keep updating your windows and the security patches.”

With evidence this compelling, it may be in Super Radio Network’s best interest to quickly settle.

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A Look Back At DRM from Years Past

Inspired by the recent SimCity DRM fiasco, the folks over at CVG (Computer and Video Games) took a look at DRM schemes from the past few decades. Some may make you scratch your head a bit. One example that particularly stood out was the Lenslok.

Lenslok DRM

Courtesy: CVG

The Lenslok was a row of prisms arranged vertically in a plastic holder. When your program loaded, a distorted code was displayed on the screen requiring the user to hold the Lenslok up to the monitor to decode it. Once the code was entered properly the game would run. It’s no wonder this didn’t catch on.

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South African Piracy Costing Local Business Big Bucks

According to new BSA figures, South African businesses caught using unlicensed software faced over $600,000 in penalties during 2012 – six times the cost in 2011. Business caught pirating by the BSA are required to pay damages to BSA members and acquire legal software. South African companies in the engineering, graphics and advertising industries were identified as the worst offenders and most likely to operate on unlicensed software.

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Questions, comments? Is there a story or topic you’d like to see covered in depth? Please leave a comment below or visit us at our Software Piracy Initiatives Forum and discuss the topics with experts in the field.

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Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.