Revulytics Blog

[VIDEO] Encouraging Users to Upgrade With In-App Messaging

May 30, 2018

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There’s a reason that in the software world, we often say we are “pushing” users to the latest version – as it often requires a bit of encouragement to get users to upgrade.  Using ReachOut in-app messaging software, we can easily target certain customer segments and offer timely, relevant offers to upgrade. This positions customers to innovate, while freeing up valuable internal resources devoted to supporting legacy versions.

In this video, learn how to set up an Automatic campaign, without any additional coding. You’ll learn:

  • How to launch a campaign, segment audiences and target versions to ensure your customer support organization can handle demand
  • How to best present upgrade offers for maximum success

ReachOut in-application messaging can help improve your upgrade conversion rates by up to 3x that of external channels since users are already engaged with your application.

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Keith Fenech

Post written by Keith Fenech

Keith is Revulytics’ VP, Software Analytics and was the co-founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.