Revulytics Blog

Vendor Responses to Software Piracy - Part 3, The Enlightenment Phase

January 27, 2011

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Join Dan Thompson and Michael Goff for the third of three podcasts that address vendor responses to software piracy (listen to Part 1 on the "Discovery Phase" or Part 2 on the "Reaction Phase").

By the way - we didn't intend to make this series a "cliffhanger" and leave everyone waiting to find out about the Enlightenment Phase, but we did want to wait until we could share some of what we learned from analyzing data from CodeArmor Intelligence deployments in 2010.

In this podcast, we cover the "Enlightenment" phase. Once software vendors start detecting and tracking who is using their software without a license (using a piracy business intelligence approach) they have access to an impressive data set that they can analyze to make data driven decisions about their company's specific response to piracy.

Whether it's pursuing a license revenue recovery strategy ("turning lemons into lemonade"), identifying the geographies where piracy is the most serious, or analyzing the exact scope of their piracy problem, we believe that piracy business intelligence is the largest new opportunity for software companies in 2011.

 


Dan and Michael

Click below to listen to "Enlightenment Phase" (6:33)

 

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Michael Goff

Post written by Michael Goff

Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.