V.i. Labs was recently invited to address the topic of license compliance and revenue recovery for the global business community at IDG Connect. As many of you have read here, the progression from discovery to enlightenment across the scale of software piracy responses involves three basic steps: quantify the problem, qualify the data and convert pirates into paying customers.
In order to be successful in any endeavor, you have to know what you’re dealing with from a strategic preparedness and measurement standpoint. For license compliance and software piracy, ISVs need to know the user base specific to their products – are students the primary users or businesses? Are unlicensed versions being used by unknown organizations or by existing customers? Has the license been deliberately cracked or merely overused?
We continue to emphasize the need to make intelligent, informed and data-driven decisions about license compliance and piracy. As we’ve said time and time again, reacting to piracy is ineffective – it’s too late to change the circumstances and lashing out becomes an exhausting and fruitless effort.
Take a look at what we prepared for IDG Connect here, where we offer more depth and insight into the process of treating software piracy as a revenue opportunity instead of a bottom line loss:
Marketing Director at Revulytics
Michael is Marketing Director at Revulytics where he is responsible for corporate marketing, content, and social media. He has helped to educate the industry on the benefits of software usage analytics for compliance and product management through the company's blog and contributed articles in trade publications. Michael was previously a marketing programs manager at The MathWorks and principal at Goff Communications. Michael earned a J.D. from Boston University School of Law and a B.A. from Colgate University.
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