Revulytics Blog

Trackerbird partners with SurveyMonkey to offer in-app surveys

February 14, 2013


As part of our ongoing strategy to develop innovative tools that help software companies understand their audience, today Trackerbird is announcing a technology partnership with SurveyMonkey™ - the world's largest web survey company. As announced in the official press release, by combining technologies from both companies, we are now able to offer an effective new channel by which software companies can collect direct feedback from their users.

Over the past months, Trackerbird has worked with SurveyMonkey to develop a framework that allows software companies to send in-app surveys directly to the desktop of users who are running their software products. In-app surveys are automatically delivered to end-users using the Trackerbird ReachOut™ direct-to-desktop messaging service whilst the survey design and response collection is powered by SurveyMonkey.

Using the service

This new service is available at no cost to all Trackerbird premium customers. If you do not own a Trackerbird or SurveyMonkey account, you may evaluate the service for free by registering a freeware account with both Trackerbird and SurveyMonkey. Below you will find guidelines with screenshots on how to create a ReachOut Survey campaign.

How it works

Using the Trackerbird online portal, you can build a ReachOut Survey campaign in just a few seconds without adding a single line of code in your application! When building a ReachOut survey or marketing campaign, you can choose the target recipients based on a number of different criteria. There are over 20 different filtering criteria such as geographical location, language, Version, Edition, Build, license status, application running time, days since install, OS type, hardware profile, etc. By combining these filters you can, for example, choose to send out a survey to all users in US running Version 4.5 in trial mode who are using an expired evaluation key after 30 days of installation and have used the software at least 5 times since install.

Step-by-step guide to creating a ReachOut Survey powered by SurveyMonkey

  1. Login to Trackerbird or else register a free account if you don't yet have one.
  2. Once logged in, create a new product account or alternatively use the DEMO product. However please note that in the latter case you will not be able to save any changes.
  3. Navigate to ReachOut Desktop Messaging page and create a new ReachOut campaign.
  4. In the Basic Details tab you can set the campaign name, the daterange when it should be active as well as the priority of whether this survey should be sent before or after any other specific ReachOut message.
  5. In the Message Content tab you can choose between plain text, URL, HTML popup or SurveyMonkey. For this purpose select SurveyMonkey from the list.
  6. Click on Login to SurveyMonkey button and authorize Trackerbird so it will be able to automatically retrieve  the list of surveys and collectors from your SurveyMonkey Account.
  7. Choose from the available surveys and collectors or else create a new survey/collecor through the SurveyMonkey site. Once you click on a collector name, Trackerbird will automatically copy the URL into the Survey URL field.
  8. In the Recipient Profile Filter tab you can set the list of filters to choose your target audience profile. Once you click save, in the summary tab you will get the number of recipients that are eligible to receive this survey, together with a survey delivery chart.










Keith Fenech

Post written by Keith Fenech

Keith is Revulytics’ VP, Software Analytics and was the co-founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016. Following the acquisition, Keith joined the Revulytics team and is now responsible for the strategic direction and growth of the Usage Analytics business within the company. Prior to founding Trackerbird, Keith held senior product roles at GFI Software where he was responsible for the product roadmap and revenue growth for various security products in the company's portfolio. Keith also brings with him 10 years of IT consultancy experience in the SMB space. Keith has a Masters in Computer Science from the University of Malta, specializing in high performance computing.