Revulytics Blog

Topic: Usage Analytics

[VIDEO] Driving Up-Sell and Cross-Sell Conversions with In-App Messaging

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut, you can make sure the ...

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Keith Fenech  

|  May 22, 2018   |   Videos

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Did you make it to the end of the blog title or stop after “short attention spans?” You’ve likely heard that highly circulated statistic that the average attention span of a human – eight seconds – is now shorter than that of a goldfish. And you ...

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Keith Fenech  

|  May 17, 2018   |   In-App Messaging

[VIDEO] In-App Messaging for Product and Feature Education

It’s quick and easy to set up ReachOut messages to launch in your application – even without any technical expertise. In this short video, you’ll learn two, step-by-step examples of how to:

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Keith Fenech  

|  May 04, 2018   |   Videos

Product Management Insights: Leveraging In-App Messaging 101

You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest marketing trends within your product space. You keep your eyes locked on the screen as you reach for a ...

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Keith Fenech  

|  April 24, 2018   |   In-App Messaging

How High-Tech Anthropologists Menlo Innovations Creates Software That Delights Customers

High-Tech Anthropology – a term coined by internationally acclaimed workplace culture phenomenon Menlo Innovations – is perhaps the height of customer-obsessed product development. In detailing an example of its trademarked strategy in a video, the ...

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Keith Fenech  

|  April 04, 2018   |   Product Management

Usage Data and Customer Lifetime Value: Partners in Innovation

In his book, “What Do You Want Your Customer to Become,” author and MIT Research fellow Michael Schrage challenges his readers to think beyond the traditional criteria that go into calculating what is agreed upon across industries as one of the most ...

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Keith Fenech  

|  March 20, 2018   |   Product Management

[Dataversity] Bring Your Own Data: Exploring a Cure for Software Licensing Compliance Ills

Every time I travel through an airport or workout at Harvard Stadium, I am reminded of the phenomenon that is Fitbit. Perhaps the only thing capable of competing for attention that people reserve for their smartphones is the desire to sneak a peek ...

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Victor DeMarines  

|  March 16, 2018   |   Software Piracy

Building Subscription Pricing Models with Software Usage Analytics

Last year PTC announced a major shift from perpetual licensing to subscription licensing for all new software licenses in the Americas and Western Europe for its core CAD and PLM software and ThingWorx IoT platform.

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Keith Fenech  

|  March 02, 2018   |   Software Licensing