Revulytics Blog

Topic: Usage Analytics

How Product Managers Listen to the Voice of the Customer

Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). Based on this ...

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Keith Fenech  

|  November 08, 2018   |   Industry Research

Moving Beyond Anecdotes: Augmenting Customer Stories with Data

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”

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Keith Fenech  

|  October 12, 2018   |   In-App Messaging

Q&A with Extensis VP of Development & Strategy, Toby Martin

Toby Martin is VP, Development and Strategy at Extensis, a developer of software and services for creative professionals and B2B workgroups. We talked to Toby about his experience as a Revulytics Usage Intelligence customer.

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Keith Fenech  

|  October 02, 2018   |   Product Management

The Benefits of Product Usage Analytics in Protecting Software Intellectual Property

The US Patent and Trademark Office recently held its 2018 Trademark Exposition in Washington, D.C., at which the keynote speaker was someone you probably wouldn’t immediately associate with that particular space: Kareem Abdul-Jabar. But as an ...

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Joseph Noonan  

|  September 28, 2018   |   Growth

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the songs most popular among fans in that city. ...

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Keith Fenech  

|  August 28, 2018   |   In-App Messaging

Improving Cold Calling with Product Usage Analytics

Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your (insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or ...

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Joseph Noonan  

|  August 16, 2018   |   Sales

Was ist die Software-Nutzungsanalyse?

Je nachdem, was Sie tun (Produktmanagement, Softwareentwicklung usw.), können Sie es Software-Nutzungsanalyse, Runtime Intelligence, Software Business Intelligence oder Software Intelligence nennen (falls ich Ihre Lieblingsbezeichnung vergessen ...

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Michael Goff  

|  August 14, 2018   |   Product Management

What Is Software Usage Analytics?

Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the ...

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Michael Goff  

|  August 14, 2018   |   Product Management