Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the ...
Lifetime Event Usage is a measurement of the number of times that a user generated an event throughout their lifetime, i.e., starting from when the tracked application was installed until the last time that the user was active. The aim behind this ...
Gartner recently released the Hype Cycle for Software as a Service, 2018, Hype Cycle for Customer Experience Analytics, 2018, and Hype Cycle for Application Security, 2018. Software Usage Analytics is included in all three Hype Cycles.
My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the episode is titled, “It’s About The Products”).
Oracle’s sales tactics have garnered attention recently, with a series of high-profile stories alleging that the tech giant is using audits to force cloud products on customers in exchange for a break on compliance costs. The end game is that even ...
“Dear [FIRST NAME], in order for us to keep inserting your first name here, new laws require us to get your explicit permission to keep doing so. Our lawyers want you to Click Here to Opt-In.”
In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. In this video, we’ll show you how to set up a ReachOut ...
This video will walk step-by-step through setting up a survey of users that meet specific targeting criteria with a Manual Campaign. We will set up an example campaign that aims to collect feedback on a new version we’ve released to see how it ...
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