Revulytics Blog

Topic: Usage Analytics

Flexera Acquires Revulytics Further Helping Organizations Monetize What Matters

Flexera, a demonstrated leader in software installation, open source, software scanning, and software monetization has acquired Revulytics, a recognized leader in software usage analytics.

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Joseph Noonan  

|  February 05, 2020   |   Company News

Carrot Vs. Stick: Making the Case for Data-Driven Software License Compliance

No one likes to be audited.

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Joseph Noonan  

|  January 30, 2020   |   License Compliance

What Is User Retention?

As product usage analytics deliver a growing stream of data and insights into product team dashboards, user retention metrics have become an increasingly reliable KPI to measure customer, product, and company health. While this has long been the ...

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Keith Fenech  

|  January 29, 2020   |   Product Management

Data-Driven Decisions in a Hybrid Environment

As on-premise software vendors start evaluating and deploying cloud-based applications and functionality, they unlock a whole new set of capabilities for their users. These hybrid environments bring end users the best of both worlds in terms of ...

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Victor DeMarines  

|  January 22, 2020   |   Cloud

Moving to Subscription-Based Licensing Models

The growth of SaaS-like business practices has driven increased interest in subscription-based licensing models. But the move from an up-front to a recurring-revenue model can negatively impact your business if not implemented properly.

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Victor DeMarines  

|  January 14, 2020   |   Cloud

Product Usage Analytics: Controlling Your Data

Product usage analytics are being collected at an exponential rate in software businesses. But with such powerful tools for decision making comes great responsibility. Whether facing requirements from GDPR or other data privacy and protection laws – ...

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Victor DeMarines  

|  January 08, 2020   |   Cloud

Driving Customer Success with Software Usage Analytics

While it may seem obvious, the best way to retain customers (and grow your footprint within an existing account) is to ensure that customers are getting value from your applications. Let’s take a look at some ways the most innovative customer ...

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Keith Fenech  

|  January 07, 2020   |   Sales

Most Popular Software Product Management Articles of 2019

As we close out 2019, I wanted to share some of our most popular software product management articles. Please let me know what you think and if there are topics you would like us to cover in the comments below!

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Keith Fenech  

|  December 30, 2019   |   Product Management

What Do Industry Analysts Think About Software Analytics?

It is no surprise that we talk a lot about software usage analytics, but I thought it would be interesting to take a look and see what industry analysts are saying, too.

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Keith Fenech  

|  December 12, 2019   |   Industry Research

User Engagement Metrics that Drive Retention

Product teams work tirelessly to build products that customers will love. But how do they know when it is time to celebrate their success? Or how do they know when they may need to go back to the drawing board and try again? Software usage analytics ...

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Keith Fenech  

|  November 27, 2019   |   Product Management

Trust But Verify (Software Adoption)

Instinct can lead to wonderful places. Henry Ford and Bill Gates are just a couple of business leaders who followed gut decisions to success. But instinct isn’t always reliable. Steve Jobs brought the world the Macintosh, iPhones, and iPads, but he ...

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Keith Fenech  

|  November 08, 2019   |   Product Management

A Crawl, Walk, Run Approach To Increasing Your Analytics IQ

Despite an industry obsession with data analytics, most companies lack confidence in their ability to pull off advanced big data initiatives. Instead of being paralyzed by perceived shortcomings and lack of mature practices, more successful ...

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Joseph Noonan  

|  November 01, 2019   |   Product Management

Moving Applications to the Cloud and Adopting Cloud-Like Business Models

On-premise software vendors are incorporating cloud-like business models and subscription-based pricing that make them more competitive and best meet the needs of their customers. Adobe, Autodesk, and Microsoft have all adopted hybrid (on-premise ...

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Victor DeMarines  

|  October 17, 2019   |   Cloud

What Is Software Usage Analytics?

Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the ...

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Michael Goff  

|  September 12, 2019   |   Product Management

How Well Do You Really Know Your Customers?

Remember the still-maligned Windows Vista operating system upgrade? What about Google’s Lively 3-D virtual world simulator and Allo instant messaging platform? While it’s easy to have missed those short-lived or misconceived products, it’s much ...

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Joseph Noonan  

|  September 06, 2019   |   Product Management

SDK Integration - Getting Started with Usage Intelligence - Part 1

In the first article of this 3 part series, we will be looking at how you can integrate your application with Revulytics Usage Intelligence in 4 easy steps from registering your product to viewing the first call-home data in your Dashboard. We will ...

Arielle Bonnici  

|  August 01, 2019   |   Usage Analytics

The Write Stuff: Using Software Analytics to Educate Customers

There’s nothing like the power of the pen. Or, in the digital era, there might be nothing as convincing as words created by computer pixels. For software companies, the influence of words lies in the content created to educate customers on how to ...

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Keith Fenech  

|  July 12, 2019   |   Marketing

Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users

Alexa’s journey chronicled in the Super Bowl ads that my colleague Michael shared with me over the last two years were pretty hilarious. Particularly the ones that first aired two years ago when Alexa lost her voice and it was replaced by the voices ...

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Keith Fenech  

|  June 19, 2019   |   In-App Messaging

GDPR Turns 1: Have Businesses Kept Up?

During May 2018, as its deadline inched closer, Google searches in the United States for information around General Data Protection Regulation (known as GDPR) topped separate searches for Kim Kardashian and Beyoncé, according to the European ...

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Victor DeMarines  

|  May 17, 2019   |   Usage Analytics

Visualizing the User Journey with Path Analytics

We recently launched the User Flow reporting module in Revulytics Usage Intelligence, and the initial feedback from sharing it with customers both during beta and since going live has been overwhelmingly positive. Witnessing the excitement and ...

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Keith Fenech  

|  May 08, 2019   |   Product Management

Microsoft AppInsights or Revulytics Usage Intelligence?

Make Sure Your Software Usage Analytics Solution Was Designed For the Job Most software companies want to know more about how their customers and trial users are engaging with their software. Increasingly, they realize raw data isn’t enough: they ...

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Keith Fenech  

|  April 17, 2019   |   In-App Messaging

Ein „Digital Native“-Ansatz für Produktentwicklung mit Kundenfokus

„How to best listen to customer feedback” (Wie man am besten auf Kunden-Feedback hört) lautete das Thema eines Forbes-Beitrags vom Young Entrepreneur Council, einer Organisation zu der (nach eigenen Angaben) „die weltweit erfolgreichsten Unternehmer ...

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Keith Fenech  

|  February 25, 2019   |   In-App Messaging

A Digital Native Approach to Customer-Centric Product Development

“How to best listen to customer feedback” was the topic of a Forbes post by the Young Entrepreneur Council, an invite-only organization that includes (according to its website) “the world’s most successful entrepreneurs 45 and younger.” 

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Keith Fenech  

|  February 25, 2019   |   In-App Messaging

3 Ways to Become a Data-Driven Customer Success Manager

“You turn schools, companies and government agencies into [hiring company’s] product lovers.” It’s the first line of a job advertisement for a customer success manager at one of the world’s global software giants. The company asks the potential hire ...

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Keith Fenech  

|  February 21, 2019   |   Usage Analytics

How to Enhance Your Product Management Super Powers

As you pause for a moment to take a sip from your “I’m a Product Manager, What’s Your Super Power?” coffee mug, consider a challenge that may require some super- human type thinking: are you a technical or a strategic product manager?

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Keith Fenech  

|  February 12, 2019   |   Marketing

Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster

When TechSmith rolled out new features for the 2019 release of its award-winning screen capture and screen recording software Snagit, it wanted to make sure users recognized the value of the upgrade and moved to quickly adopt it. It knew that the ...

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Keith Fenech  

|  February 05, 2019   |   Product Management

Was ist Softwarelizenz-Übernutzung?

Softwarelizenz-Übernutzung – auch bekannt als „nicht lizensierte Software“ – tritt auf, wenn die Nutzung einer Software die Bedingungen, unter denen sie lizenziert ist, überschreitet und Softwarehersteller und deren Compliance-Programme vor eine ...

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Victor DeMarines  

|  January 11, 2019   |   Revenue Recovery

What Is Software License Overuse?

Software license overuse - also known as “unlicensed software” - occurs when the use of software exceeds the terms under which it is licensed, and presents a different set of challenges to software producers and their compliance programs than its ...

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Victor DeMarines  

|  January 11, 2019   |   Revenue Recovery

Top 5 Product Management Trends of 2018

As we get under way with the new year, let’s take a look at five trends from 2018 that product management professionals should be aware of going into 2019. Let us know if we missed your favorite trend in the comments section below.

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Keith Fenech  

|  January 04, 2019   |   Marketing

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords. While breaches like this have ...

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Keith Fenech  

|  November 29, 2018   |   In-App Messaging

How to Use the Client Profile Report and Export

The Revulytics Usage Intelligence platform allows you to extract a data set of Client IDs along with the profile data, usage data, and ReachOut in-app message deliveries for each. The Client Profile Report is available as an interactive report ...

Arielle Bonnici  

|  November 16, 2018   |   Usage Analytics

How Product Managers Listen to the Voice of the Customer

Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). Based on this ...

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Keith Fenech  

|  November 08, 2018   |   Industry Research

Moving Beyond Anecdotes: Augmenting Customer Stories with Data

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”

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Keith Fenech  

|  October 12, 2018   |   In-App Messaging

Q&A with Extensis VP of Development & Strategy, Toby Martin

Toby Martin is VP, Development and Strategy at Extensis, a developer of software and services for creative professionals and B2B workgroups. We talked to Toby about his experience as a Revulytics Usage Intelligence customer.

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Keith Fenech  

|  October 02, 2018   |   Product Management

How Product Usage Analytics Can Protect Software IP

The US Patent and Trademark Office recently held its 2018 Trademark Exposition in Washington, D.C., at which the keynote speaker was someone you probably wouldn’t immediately associate with that particular space: Kareem Abdul-Jabar. But as an ...

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Joseph Noonan  

|  September 28, 2018   |   Growth

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the songs most popular among fans in that city. ...

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Keith Fenech  

|  August 28, 2018   |   In-App Messaging

Improving Cold Calling with Product Usage Analytics

Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your (insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or ...

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Joseph Noonan  

|  August 16, 2018   |   Sales

Was ist die Software-Nutzungsanalyse?

Je nachdem, was Sie tun (Produktmanagement, Softwareentwicklung usw.), können Sie es Software-Nutzungsanalyse, Runtime Intelligence, Software Business Intelligence oder Software Intelligence nennen (falls ich Ihre Lieblingsbezeichnung vergessen ...

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Michael Goff  

|  August 14, 2018   |   Product Management

Analyzing User Behavior Through Lifetime Event Usage

Lifetime Event Usage is a measurement of the number of times that a user generated an event throughout their lifetime, i.e., starting from when the tracked application was installed until the last time that the user was active. The aim behind this ...

Arielle Bonnici  

|  August 09, 2018   |   Usage Analytics

Gartner Includes Software Usage Analytics in 2018 Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2018, Hype Cycle for Customer Experience Analytics, 2018, and Hype Cycle for Application Security, 2018. Software Usage Analytics is included in all three Hype Cycles.

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Victor DeMarines  

|  August 07, 2018   |   Sales

What Trader Joe’s Can Teach You About Customer-Centric Product Development

My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the episode is titled, “It’s About The Products”).

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Keith Fenech  

|  July 31, 2018   |   In-App Messaging

Software Analytics in Action – Should I Dump an Old Feature That Complicates UI Changes?

A wide range of changes will occur throughout the lifecycle of an application. Initially they may be to address bugs and add new functionality, but as a product becomes more mature and stable, product managers may struggle to balance sustaining ...

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Michael Goff  

|  July 23, 2018   |   License Compliance

SaaS: Built to Last or Built to Lose? The Growing Opportunity for On-Premise Vendors

Oracle’s sales tactics have garnered attention recently, with a series of high-profile stories alleging that the tech giant is using audits to force cloud products on customers in exchange for a break on compliance costs. The end game is that even ...

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Joseph Noonan  

|  July 11, 2018   |   Growth

Personalization with Anonymous Data (Not an Oxymoron)

“Dear [FIRST NAME], in order for us to keep inserting your first name here, new laws require us to get your explicit permission to keep doing so. Our lawyers want you to Click Here to Opt-In.”

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Keith Fenech  

|  June 29, 2018   |   In-App Messaging

[VIDEO] How to Use In-App Messaging to Promote Events

In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. In this video, we’ll show you how to set up a ReachOut ...

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Keith Fenech  

|  June 20, 2018   |   Videos

[VIDEO] How to Survey Users with In-App Messaging

This video will walk step-by-step through setting up a survey of users that meet specific targeting criteria with a Manual Campaign. We will set up an example campaign that aims to collect feedback on a new version we’ve released to see how it ...

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Keith Fenech  

|  June 14, 2018   |   Videos

Hard-Coded vs. Dynamic In-App Messaging: What’s Your User Engagement Strategy?

Perhaps you’re familiar with Scratch, a programming language developed to teach children as young as 8 the basics of learning to code software. Young coders create animated stories and projects by snapping so-called coding blocks together. They can ...

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Keith Fenech  

|  June 08, 2018   |   In-App Messaging

[VIDEO] Encouraging Users to Upgrade With In-App Messaging

There’s a reason that in the software world, we often say we are “pushing” users to the latest version – as it often requires a bit of encouragement to get users to upgrade.  Using ReachOut in-app messaging software, we can easily target certain ...

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Keith Fenech  

|  May 30, 2018   |   Videos

Ready for GDPR in a Software Usage Analytics World

At Revulytics, we’ve received questions from our customers on how to ensure General Data Protection Regulation (GDPR) compliance with our platform , and worked with Privacy Ref to put together some resources on best practices to that end. I’ll ...

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Victor DeMarines  

|  May 25, 2018   |   Usage Analytics

Pragmatic Marketer: Context is King - Data-Driven Customer Engagement

Microsoft introduced Clippit—a character known infamously among its users as “Clippy”—in 1996, not long before the 100th birthday of the paper clip. This intelligent-user interface was the best-known iteration of Microsoft Office Assistant. Clippy ...

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Keith Fenech  

|  May 23, 2018   |   Product Management

Driving Up-Sell and Cross-Sell Conversions [VIDEO]

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut, you can make sure the ...

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Keith Fenech  

|  May 22, 2018   |   Videos

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Did you make it to the end of the blog title or stop after “short attention spans?” You’ve likely heard that highly circulated statistic that the average attention span of a human – eight seconds – is now shorter than that of a goldfish. And you ...

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Keith Fenech  

|  May 17, 2018   |   In-App Messaging

[VIDEO] In-App Messaging for Product and Feature Education

It’s quick and easy to set up ReachOut messages to launch in your application – even without any technical expertise. In this short video, you’ll learn two, step-by-step examples of how to:

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Keith Fenech  

|  May 04, 2018   |   Videos

Product Management Insights: Leveraging In-App Messaging 101

You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest marketing trends within your product space. You keep your eyes locked on the screen as you reach for a ...

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Keith Fenech  

|  April 24, 2018   |   In-App Messaging

Menlo Innovations Creates Software That Delights Customers

High-Tech Anthropology – a term coined by internationally acclaimed workplace culture phenomenon Menlo Innovations – is perhaps the height of customer-obsessed product development. In detailing an example of its trademarked strategy in a video, the ...

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Keith Fenech  

|  April 04, 2018   |   Product Management

Usage Data and Customer Lifetime Value: Partners in Innovation

In his book, “What Do You Want Your Customer to Become,” author and MIT Research fellow Michael Schrage challenges his readers to think beyond the traditional criteria that go into calculating what is agreed upon across industries as one of the most ...

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Keith Fenech  

|  March 20, 2018   |   Product Management

[Dataversity] Bring Your Own Data: Exploring a Cure for Software Licensing Compliance Ills

Every time I travel through an airport or workout at Harvard Stadium, I am reminded of the phenomenon that is Fitbit. Perhaps the only thing capable of competing for attention that people reserve for their smartphones is the desire to sneak a peek ...

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Victor DeMarines  

|  March 16, 2018   |   Software Piracy

Building Subscription Pricing Models with Software Usage Analytics

Last year PTC announced a major shift from perpetual licensing to subscription licensing for all new software licenses in the Americas and Western Europe for its core CAD and PLM software and ThingWorx IoT platform.

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Keith Fenech  

|  March 02, 2018   |   Software Licensing

Progress Telerik Retiring: Alternatives and Next Steps for Software Usage Analytics Customers

The Progress Telerik Platform is retiring on May 10, 2018 (“retiring products that have served their purpose”). This leaves users of Telerik Analytics (formerly EQATEC Analytics) in a bit of a jam as they seek an alternative software usage analytics ...

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Keith Fenech  

|  January 30, 2018   |   Product Management

Reduce Development Rework with Software Usage Analytics

You’ve likely heard of the office furniture giant Steelcase. Perhaps you’re even sitting in a comfy yet productivity-inspiring Steelcase chair as you pore over this blog post. A huge part of the 100-plus-year-old company’s staying power is its ...

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Keith Fenech  

|  January 23, 2018   |   Product Management

[Dataversity] Are You Ready for GDPR?

As the May 25, 2018 deadline for the General Data Protection Act (GDPR) regulations inches closer, there isn’t a compliance officer on the planet who isn’t consumed with making sure every asset is covered. With the networked, global nature of our ...

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Victor DeMarines  

|  January 22, 2018   |   Software Piracy

Integrating Revulytics Usage Intelligence with Server Applications

Providers of on-premise server applications can fully benefit from the advanced usage analytics provided by the Revulytics Usage Intelligence solution. The implementation will depend on the type of application, and whether you are interested in ...

Arielle Bonnici  

|  January 08, 2018   |   Usage Analytics

New Java Reporting in Revulytics Usage Intelligence

Revulytics recently announced the availability of the new Java SDK 5.1.0. This release enables software providers of Java 8+ applications which run on Windows, Mac, and Linux to integrate our Usage Intelligence solution with a native Java SDK and ...

Arielle Bonnici  

|  December 19, 2017   |   Usage Analytics

Implementing Compliance Intelligence to Combat Piracy

It’s a complex time to be a compliance manager.

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Victor DeMarines  

|  November 27, 2017   |   Software Piracy

CMS Wire: How to Move to a Subscription-Based Pricing Model

“The Subscription Economy,” is a term coined by Tien Tzuo, the founder of subscription management software vendor Zuora, as a way to describe an emerging economic model in which people lease, rent or otherwise consume products as a service, rather ...

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Victor DeMarines  

|  November 21, 2017   |   Software Licensing

Taking a Customer-Centric Approach to Software Product Management

It’s a familiar storyline these days. Software customers have many choices and high expectations, and as such, even the most established installations could fall to a more agile competitor. It’s against that backdrop that the term ...

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Keith Fenech  

|  November 03, 2017   |   Product Management

IKEA, AR, and Building Irresistible Products

Perhaps you’ve heard of, or even used, this new augmented reality (AR) application, “IKEA Place” from IKEA. It allows you to pick from 2,000 pieces of furniture on IKEA’s online catalog, and then visualize through an Apple iOS 11 device, to scale, ...

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Keith Fenech  

|  October 25, 2017   |   Product Management

What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. On the final day of the event, they had the opportunity to hear Ed Catmull, co-founder ...

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Keith Fenech  

|  October 19, 2017   |   Product Management

Auf der Suche nach Innovation à la Amazon? Entdecken Sie Produktnutzungsdaten

Sie haben wahrscheinlich schon von Amazons Plänen zur Errichtung eines zweiten Hauptsitzes gehört. Möglicherweise haben Sie auch schon die Berichte über Taktiken gelesen, die mehrere Gemeinden eingesetzt haben, um Amazon in ihre Gegend zu locken. ...

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Keith Fenech  

|  October 12, 2017   |   Marketing

In Search of Amazon-Like Disruption? Start With Product Usage Data.

Chances are, you’ve heard of Amazon’s plans to build a second headquarters. Perhaps you’ve also read coverage of the tactics various municipalities have employed to woo Amazon to their locales, with efforts ranging from sending CEO Jeff Bezos a ...

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Keith Fenech  

|  October 12, 2017   |   Marketing

Simplify with Software Usage & Compliance Analytics

Likely, in some trade show, meeting or some other PowerPoint-driven conversation, you’ve come across this quote attributed to Albert Einstein: “If you can’t explain it simply, you don’t understand it well enough.” (Perhaps, you’ve even silently ...

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Victor DeMarines  

|  October 02, 2017   |   Software Piracy

Implement Consumption-Based Licensing

Perhaps you are familiar with the concept of usage-based automobile insurance, which leverages telematics to more closely align premium rates with actual driving behaviors. Progressive, for instance, has an offering that monitors driving behavior ...

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Keith Fenech  

|  September 26, 2017   |   License Compliance

Why Are Spotify’s Freemium Conversion Rates So High? Look To the Data.

The freemium business model has been popularized by companies like Spotify, the streaming music service, with a wide range of starry-eyed startups in search of similar success. Offering basic use of software for free, while holding back more robust ...

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Keith Fenech  

|  September 15, 2017   |   Marketing

Get SaaS-y: Empowering On-Premise Software with Usage Analytics

Consider this: by 2018, at least half of IT spending will be cloud-based, according to IDC.

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Keith Fenech  

|  September 07, 2017   |   Product Management

Gartner Adds Software Usage Analytics in Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2017 and Hype Cycle for Customer Experience Analytics, 2017. Software Usage Analytics is included in both Hype Cycles.

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Victor DeMarines  

|  September 06, 2017   |   Sales

Better Software Product Roadmaps: Usage Analytics Use Cases

When product managers were asked to name their top challenges, the difficulty of adding innovative features because the customer base demands support of older ones is very high on the list.

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Keith Fenech  

|  August 29, 2017   |   Product Management

OpenView Labs: Best Practices for Increasing Trial Conversions

You walk into a coffee shop you’ve been coming to for years that is a few steps from your office. As you duck and weave through the crowds and wind your way to the register, you place your order, and then grab a cup of the free new caramel cotton ...

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Keith Fenech  

|  August 23, 2017   |   Marketing

[Infographic] Software Marketer’s Black Hole: Shedding Light on Trial User Engagement

With all the news about the upcoming total eclipse, we thought it would be fun to shed some light on a related topic: the free trial black hole. 

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Martha Stuart  

|  August 18, 2017   |   Sales

Microsoft Application Insights vs. Revulytics Usage Intelligence: Play the Game You’re Best At

In 1994, after winning 3 NBA Championships (and 3 NBA Finals MVP awards), Michael Jordan famously left the NBA for a year to pursue professional baseball. He landed on the Birmingham Barons, a lower minor league team for the Chicago White Sox. ...

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Keith Fenech  

|  August 04, 2017   |   Product Management

Sharing Software Usage Data with Customers: The Benefits of Exposing Shelfware

On a recent webinar, we asked participants a somewhat loaded question: do you view exposing shelfware as a revenue risk?

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Victor DeMarines  

|  July 28, 2017   |   Revenue Recovery

How Software Usage Analytics Supports Agile Development

As part of a list of summer reading recommendations for marketers recently published by Forbes, Juniper Networks CMO Mike Marcellin named “Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and More Innovative” as his pick. In that ...

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Keith Fenech  

|  July 19, 2017   |   Product Management

Driving Decisions Through Your Development Lifecycle with Data

Stack Overflow co-founder Jeff Atwood has noted that he’s “a big fan of developers handling tech support calls for their software, at least a part of the time. It really motivates them to address the pain points users are experiencing, because they ...

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Keith Fenech  

|  July 12, 2017   |   Product Management

How Software Usage Analytics Can Supercharge Your Marketing

Being customer-oriented certainly isn’t a new concept, but it has become more and more important for businesses to succeed today. New ways to build customer engagement is a key area of investment for B2B leaders.

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Martha Stuart  

|  July 11, 2017   |   Marketing

Product Management Insights: How Usage Analytics Helps Your Developers

When I was a product manager, I encountered a scenario that is probably familiar to my fellow PMs here. One of our products had so much killer functionality, it could basically do the equivalent of launching rockets for network security. But as we ...

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Keith Fenech  

|  June 14, 2017   |   Product Management

Product Management Insights: Selling Usage Analytics to Your CMO

This year, IT spending by the CMO will outpace that of the CIO, according to Gartner. Marketing technology budgets have soared as CMOs take ownership of the crucial customer-facing software that powers digital transformations.

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Keith Fenech  

|  June 08, 2017   |   Marketing

Are Your User Surveys Telling You Enough?

In a delightful new spot for Samsung’s Gear VR, an ostrich stumbles into a set of the virtual reality sunglasses, which click on and simulate that he is soaring into the clouds, a dream-like sequence all irresistibly set to the tune of Elton John’s ...

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Michael Goff  

|  May 31, 2017   |   Marketing

OpenView Labs: Is Your Data Deluding You? Driving Real Results with Relevant Metrics

It’s one of the chief challenges we face as we build our ideas into businesses – how do we drown out the noise to focus on signals – to make business decisions and create products that, in a sense, are so irresistible that they sell themselves? For ...

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Keith Fenech  

|  May 24, 2017   |   Product Management

Accelerate Marketing Automation Strategies with Usage Analytics

In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas, the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to ...

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Michael Goff  

|  May 19, 2017   |   Marketing

The Benefits of a Shared View

Nearly a century ago, Albert Einstein prophetically and poetically framed what remains one of our chief challenges with analytics. “Not everything that can be counted counts,” he said, “and not everything that counts can be counted.” With so much ...

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Victor DeMarines  

|  May 10, 2017   |   Product Management

Pragmatic Marketing: How Usage Analytics Support Agile Development

Developers and teams surveyed by VersionOne in its State of Agile report indicated that their organizations adopted agile methodology in search of three benefits: to accelerate product delivery, enhance their ability to meet changing priorities and ...

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Keith Fenech  

|  May 08, 2017   |   Product Management

Why Web Analytics Can’t Weave the Whole Story

Marketing history buffs will be familiar with John Wanamaker, a 19th century retailer who innovated the way consumers learned about, and were swayed to purchase, his products. His list of contributions to marketing’s legacy is long, but for our ...

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Michael Goff  

|  May 05, 2017   |   Ecommerce

We’re a Gartner Cool Vendor, But Our Customers Are Even Cooler

Gartner recently named Revulytics a 2017 Cool Vendor in the Tech Go-to-Market category. We’re honored and excited for the recognition of our solution, and we’re even more excited by software usage analytics’ role in improving go-to-market ...

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Joseph Noonan  

|  May 02, 2017   |   Company News

How to “Mine the Gap” and Augment License Compliance

Did you miss the IBSMA Compliance Manager Summit this March and the opportunity to hear Vic DeMarines discuss how software usage analytics are being used to drive license compliance programs and gain insight into prospect and customer needs? Good ...

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Michael Goff  

|  April 20, 2017   |   Usage Analytics

Shift to Subscription-Based Licensing with the Help of Usage Analytics

When Autodesk stopped selling perpetual licenses of its desktop software last year, it was yet another validation of the growing popularity of subscription-based pricing. By 2020, more than 80 percent of ISVs will shift their models from traditional ...

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Keith Fenech  

|  April 06, 2017   |   Software Licensing

What Uber Knows About Customer-Obsessed Product Development

If I asked you to name today’s most innovative companies, those that have truly disrupted the spaces in which they play, Uber would undoubtedly be on that list (despite controversy and a slew of bad publicity recently).

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Keith Fenech  

|  March 22, 2017   |   Product Management

User Engagement Reporting with Revulytics Usage Intelligence

Revulytics is pleased to announce the availability of the User Engagement report in Usage Intelligence. This report lets you analyze user engagement with your application, including the number of days they use your application, the number of times ...

Arielle Bonnici  

|  March 20, 2017   |   Product Management
March 16, 2017 In-App Messaging

ReachOut In-Application Messaging - New Updated Workflow

Revulytics is pleased to announce that the new ReachOut In-Application messaging workflow is now available. This update simplifies the management of ReachOut campaigns so you can easily distinguish between automatic and manual campaigns, ...

Arielle Bonnici  

|  March 16, 2017   |   In-App Messaging

In-App Messaging vs. Email Surveys: Collecting Actionable Customer Feedback

How useful are your customer surveys in collecting actionable, viable user feedback? Useful Somewhat useful Not useful at all I’ll let you know as soon as we figure out who we should survey, what to ask, and how to get them to respond.

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Keith Fenech  

|  March 02, 2017   |   In-App Messaging

Themes from Pragmatic Marketing’s 2017 Survey: More Time With Customers

On average, product managers spend just eight hours a month talking to customers in non-sales situations, according to Pragmatic Marketing’s 2017 Product Management and Marketing Survey. That’s compared to 40 hours on average in meetings and 32 ...

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Keith Fenech  

|  February 21, 2017   |   Product Management

Any Given Launch: On Product Management and Football

This weekend, most of you out there will watch the spectacle that is the Super Bowl – a dizzying mix of football, multi-million dollar ads and this year, Lady Gaga. While I certainly enjoy the game, I can’t say I’m anywhere near as invested as my ...

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Keith Fenech  

|  February 03, 2017   |   Product Management

Using Data to Create Real, Relevant Marketing Strategies

One of my all-time favorite Seinfeld dialogues occurs in the episode in which Elaine is commissioned to write J. Peterman’s biography. After a series of events, Peterman instructs Elaine to leverage Kramer’s life material to augment the ...

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Keith Fenech  

|  January 23, 2017   |   Marketing

Data-Driven Product Roadmaps: What Should I Measure?

Business Insider recently ranked the biggest product flops in history. Its list includes one failure that was so spectacular, it actually amassed some popularity. Pepsi had every reason to believe its clear, cola-tasting soda would be a hit – with ...

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Keith Fenech  

|  January 13, 2017   |   Marketing

Software License Usage Tracking - Part 3

In the last article of this 3 part series, we will look at the license key management capabilities offered by Usage Intelligence. In addition to Software Analytics, Usage Intelligence provides a License Key Usage Tracking and Piracy Monitoring ...

Arielle Bonnici  

|  January 04, 2017   |   Usage Analytics

Event Tracking - Getting Started with Usage Intelligence - Part 2

In the second article of this 3 part series, we will be using the Usage Analytics event tracking capabilities to log custom data from our calculator application. We will continue to use the simple calculator application and the .NET SDK with C# code ...

Arielle Bonnici  

|  January 03, 2017   |   Usage Analytics

Top Revulytics News in 2016: Lessons from Pokemon Go

Facebook recently revealed its list of the most talked about topics on its users’ news feeds in 2016. Running in third, behind arguably more important discourse on the US presidential election and Brazilian politics, was the international phenomenon ...

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Michael Goff  

|  December 29, 2016   |   Software Piracy

Reporting on .NET Versions and Graphics Card Models - Revulytics Usage Intelligence

Following customer feedback, we are pleased to announce that Revulytics is now offering out-of-the-box intelligence on .NET versions and graphics card models.

Arielle Bonnici  

|  December 21, 2016   |   Product Management

Software Usage Analytics: The Top Product Management “Gift” of 2016

This holiday season’s hottest gift is the “Hatchimal.” It’s a terrifying little thing, a furry, robotic toy whose eyes glow through an egg that a child is supposed to gently shake and play with until the creature pecks its way out (right?). It ...

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Michael Goff  

|  December 02, 2016   |   Marketing
November 23, 2016 Usage Analytics

Tracking Desktop Applications with Google Analytics: What You Should Know

If you are developing a software application and are familiar with Google Analytics, you might find yourself asking a very common question: “Why not use Google Analytics to track my desktop application?” At first glance this might seem like a very ...

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Keith Fenech  

|  November 23, 2016   |   Usage Analytics

Personalize Customer Outreach: The Value of In-App Messaging

In the 47 seconds a day you have for personal matters as a product manager, perhaps once in a while, you leverage that time to check out emails advertising other products that are for sale – you know, stuff you can wear, or eat, or do. Perhaps you ...

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Michael Goff  

|  November 22, 2016   |   In-App Messaging

Revulytics CEO Joe Noonan on Our New Name

Over the last 10 years V.i. Labs has helped software vendors protect their intellectual property, drive new license revenue from compliance, and build better applications through data-driven roadmaps. Today, I am excited to announce that our company ...

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Joseph Noonan  

|  November 15, 2016   |   Sales

How Software Usage Analytics Can Help Your Sales Team

As a product manager, when the end of the quarter looms you sit at your desk and stare at the phone, strategizing what your best move will be this time when it erupts with calls from sales. You can hear them now: “Where is that one-off feature I ...

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Michael Goff  

|  October 27, 2016   |   Sales

What Hippos Have to Do With Software Usage Analytics (and Why You Should Care)

We are very excited for our upcoming webinar, Using the Right Data to Drive Better Product Decisions with Steve Johnson of Under 10 Consulting. Steve has been working in high tech product management since 1981, and spent more than 15 years as a ...

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Michael Goff  

|  September 22, 2016   |   Product Management

Software Analytics in Action – Why Aren’t More Trial Users Converting to Paying Customers?

The good news for marketing and sales is that people are downloading trial versions of your software in droves. The bad news is that only a small percentage of trial users are converting to paying customers. In many cases, software vendors know how ...

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Michael Goff  

|  September 07, 2016   |   Sales

Software Analytics in Action – What Impact Will Increasing Minimum Display Resolution Requirements Have on Customers?

While there are (usually) always good reasons for making changes to your product's user interface, the challenge is to determine how those changes will impact your customers before you implement them. When developing a new user interface for its ...

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Michael Goff  

|  August 30, 2016   |   Product Management

Software Analytics in Action – Why Aren't Trial Users Taking Advantage of our Killer Feature?

Product managers’ beliefs about a feature and its benefits for users don’t always align with the customer’s actual experience. But how do you test your assumptions against that reality? One of our customers, an accounting software company, used ...

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Michael Goff  

|  August 18, 2016   |   Product Management

Software Analytics: Build or Buy?

Software is your business. But does that mean you should build everything yourself? Whether you work for a software vendor or develop applications for use by your organization, the temptation to "just build it ourselves" is always great.

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Michael Goff  

|  August 04, 2016   |   Product Management

Software Analytics in Action – Knowing When to Say Goodbye to Old Versions

Product management and development professionals spend countless hours on their applications – especially when introducing a new product. Even when you enhance the application, add more features, and introduce new versions of your software, there’s ...

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Michael Goff  

|  July 07, 2016   |   Sales

Take the Guesswork out of Software Product Management

Build Better Applications with Software Analytics Product management professionals have ambitious plans for making their applications successful for the business by building products that resonate with their customers. But turning those plans into ...

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Michael Goff  

|  June 22, 2016   |   Product Management

Developing Data-Driven Product Roadmaps

Did you miss ProductCamp Boston earlier this month? It was an amazing day focused on product management topics, but don't worry if you didn't get to see Trackerbird Software Analytics' Keith Fenech's session, "The Science of Software: Developing ...

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Michael Goff  

|  May 03, 2016   |   Usage Analytics

Building Better Applications with Software Analytics

It has been an exciting few weeks here at V.i. Labs since we announced our acquisition of Trackerbird Software Analytics. You may have read our CEO Joe Noonan's blog post about why we acquired Trackerbird. Today, I want to talk about how software ...

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Michael Goff  

|  March 22, 2016   |   Software Piracy

V.i. Labs' Acquisition of Trackerbird Software Analytics

Today we are excited to announce V.i. Labs’ acquisition of Trackerbird and to welcome our combined customers to a wider and deeper range of software intelligence capabilities. Today’s acquisition supports our growth as a company and our vision of ...

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Joseph Noonan  

|  March 08, 2016   |   Company News

Custom Reports and Data Export with Usage Intelligence

The Usage Intelligence Interactive Dashboard is a mine of information which provides runtime intelligence related to product usage, environment statistics, event tracking, licensing information as well as user engagement and churn reports. However ...

Arielle Bonnici  

|  March 04, 2016   |   Usage Analytics

EU Data Protection Law: An Update

In a previous post on the Revulytics blog we discussed the new EU data protection law coming into force: the EU Data Protection Regulation, also known as the General Data Protection Regulation. In December 2015 the EU Parliament, EU Council, and EU ...

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Leah Hamilton  

|  March 01, 2016   |   Usage Analytics

Using Open Source Libraries with Closed Source Software

It’s very common for developers to want to use open-source libraries and frameworks: open-source software is freely available, often robust and flexible, and using these tools makes the developer’s program easier to create when everything doesn’t ...

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Leah Hamilton  

|  February 17, 2016   |   Usage Analytics

Collecting Custom Data with Event Tracking

There are instances when knowing the number of times that an event occurred is not enough, but you would like to collect further information which is custom to your application. This may include: Collecting configuration settings as specified by the ...

Arielle Bonnici  

|  February 09, 2016   |   Usage Analytics

Setting up Titan 1.0 with Apache HBase

During a recent project we researched a number of graph databases. One of these was Titan, currently regarded as one of the leading graph databases having native integration with the Apache TinkerPop graph stack. The plan was to create a test setup ...

Arielle Bonnici  

|  February 02, 2016   |   Usage Analytics

Churn Analysis Reports - Revulytics Usage Intelligence

Having an efficient mechanism to measure churn (a.k.a. User Attrition), and learn about what is triggering users to move away from your product is crucial in improving your conversion and retention rates. With Trackerbird's new Churn reports you ...

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Keith Fenech  

|  January 26, 2016   |   Company News

Funding Your Software Prototype

Think of prototypes as a form of trial and error. After conceptualizing your product on paper or in a digital program the next step is to develop a working prototype. At this time it isn’t necessary to flesh out the aesthetics; instead, be more ...

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Keith Fenech  

|  January 20, 2016   |   Product Management

How to Stay Compliant with Privacy Laws When Collecting Data with Revulytics Usage Intelligence

Image source: openDemocracy US and EU Flags When collecting data of users online or through any call-home product, it’s important to stay compliant with any and all privacy laws that apply to you. Being aware of what data privacy laws require can ...

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Leah Hamilton  

|  October 27, 2015   |   Usage Analytics

Revulytics (formerly Trackerbird) launches SDK for Linux application tracking

We are pleased to announce the launch of Revulytics Usage Intelligence (formerly Trackerbird) Software Analytics SDK for Linux.  This SDK will allow software developers to track Linux applications and collect runtime events and user engagement data ...

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Keith Fenech  

|  October 20, 2015   |   Company News

Tracking Software Applications on Windows 10

If you have customers running your desktop application on Windows 10 platforms, you can now use the latest Usage Intelligence SDK to track runtime and user engagement on this edition of Windows. Revulytics provides Software Analytics and call-home ...

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Keith Fenech  

|  September 25, 2015   |   Company News

How to Double Your Software Trial Conversion Rates

If you sell packaged software, you most likely offer some form of free trial.  For 30 years, this has been the de facto standard way to grow your user base one seat at a time.  Yet industry experts quote a download to paid conversion rate ranging ...

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Jim Nauen  

|  April 28, 2015   |   License Compliance

Revulytics plugin for JetBRAINS ReSharper

If you are using JetBrains ReSharper for developing .NET software using Microsoft Visual Studio IDE,  you can benefit from the Revulytics Usage Intelligence plugin for ReSharper. This tool will help you integrate Usage Intelligence with your ...

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Keith Fenech  

|  April 17, 2015   |   Usage Analytics

Trackerbird launches Web API for Reporting & Data Export

We are pleased to announce the release of the new Trackerbird Software Analytics Reporting API. This API is targeted for advanced users who would like to build their own dashboards or integrate Trackerbird reports into third party applications. The ...

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Keith Fenech  

|  April 06, 2015   |   Company News

Trackerbird launches License key usage tracking and Piracy monitoring Service

We are pleased to announce the launch of Trackerbird's License Key Usage Tracking and Piracy Monitoring Service. This new service allows software companies or developers to securely track which license keys are in use and which are being abused. By ...

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Keith Fenech  

|  October 29, 2014   |   Company News

What is Runtime Intelligence?

Depending on what you do, you call it software intelligence, software analytics, software business intelligence, software usage analytics, piracy business intelligence, or runtime intelligence (if I missed your favorite add it in the comments!).

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Michael Goff  

|  September 24, 2014   |   Software Piracy
May 20, 2014 Software Piracy

Track Me! Your Customers Should Want You To Track Software Use

One of the most common misconceptions about embarking on a track and recover strategy is that existing customers will never accept software application tracking in any form. After helping numerous billion dollar software companies implement and ...

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Jim Nauen  

|  May 20, 2014   |   Software Piracy
March 19, 2014 Industry Research

V.i. Labs' CEO on IDC Software Pricing and Licensing Predictions for 2014

IDC Research Vice President Amy Konary recently delivered a presentation on Worldwide Software Pricing and Licensing Predictions for 2014. One prediction rang especially true for us at V.i. Labs: “Seeking to increase revenue, software vendors will ...

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Joseph Noonan  

|  March 19, 2014   |   Industry Research
January 20, 2014 Company News

Trackerbird SDK Version 3 released for Windows and Mac OS X

The long-awaited Trackerbird SDK version 3.0 is finally here, now supporting all Windows desktop platforms as well as Mac OS X! This version of the SDK contains a bunch of cool new features as well as some great improvements based on our esteemed ...

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Keith Fenech  

|  January 20, 2014   |   Company News
December 12, 2013 Company News

Mac OS X API released for Trackerbird Software Analytics

Before we reach the end of 2013, we are pleased to announce that the Trackerbird Software Analytics SDK is now also available for Mac OS X. Mac application developers can now benefit from two native APIs for C++ or Obj-C to track any 64-bit app ...

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Keith Fenech  

|  December 12, 2013   |   Company News

Not reaching revenue targets? How to fix conversions and renewal rates.

You’re a Product Manager, in control of a well-positioned technically sound software solution, but revenue growth from your product is not reaching its targets. As a PM you wonder what (and if) you are doing wrong, and in order to get a handle on ...

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Keith Fenech  

|  July 05, 2013   |   Sales
April 18, 2013 Product Management

How much effort should a startup invest into analytics?

Let's get one thing out of the way. Whether you have 10 users or 1 million users for your software product, there is definitely no arguing against the value of knowing HOW those users react to your product, what they think of it and whether they are ...

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Keith Fenech  

|  April 18, 2013   |   Product Management
February 11, 2013 Company News

Python API released for Trackerbird Software Analytics

We are pleased to announce the release of a new Trackerbird Software Analytics SDK for Python developers. Python developers can now benefit from this new Python API to track any application running on MS Windows. The Python API is compatible with ...

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Keith Fenech  

|  February 11, 2013   |   Company News
January 17, 2013 Sales

Why measuring download statistics is useless!

Buried deep inside your head is the concept that the game is all about conversions. Sure, it's a proven strategy and the math is simple: the more visitors you get to your landing page, the greater the probability they will download your software and ...

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Keith Fenech  

|  January 17, 2013   |   Sales
November 13, 2012 Marketing

MySQL vs. MongoDB Disk Space Usage

Last week I was in a chat with a couple of guys who had just started experimenting with large scale databases. At one point I said: "Unless you can afford enough RAM to fit all your important data along with the indexes, don't even consider using ...

Clifford Farrugia  

|  November 13, 2012   |   Marketing
September 25, 2012 Company News

Trackerbird SDK Version 2.0 released

  We are excited to announce the release of Version 2.0 of the Trackerbird Software Analytics SDK. This release brings about several updates over the previous versions including: support for Event Tracking, Feature and Event Timing, Tracking of ...

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Keith Fenech  

|  September 25, 2012   |   Company News
September 23, 2012 Company News

New API documentation for Trackerbird .NET and C++ SDK

We are pleased to announce that the new Trackerbird SDK documentation is now available online from: http://docs.trackerbird.com.

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Keith Fenech  

|  September 23, 2012   |   Company News