Revulytics Blog

Topic: Usage Analytics

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords. While breaches like this have ...

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Keith Fenech  

|  November 29, 2018   |   Usage Analytics

How to Use the Client Profile Report and Export

The Revulytics Usage Intelligence platform allows you to extract a data set of Client IDs along with the profile data, usage data, and ReachOut in-app message deliveries for each. The Client Profile Report is available as an interactive report ...

Arielle Bonnici  

|  November 16, 2018   |   Event and Feature Tracking

How Product Managers Listen to the Voice of the Customer

Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). Based on this ...

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Keith Fenech  

|  November 08, 2018   |   Usage Analytics

Moving Beyond Anecdotes: Augmenting Customer Stories with Data

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”

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Keith Fenech  

|  October 12, 2018   |   Usage Analytics

Q&A with Extensis VP of Development & Strategy, Toby Martin

Toby Martin is VP, Development and Strategy at Extensis, a developer of software and services for creative professionals and B2B workgroups. We talked to Toby about his experience as a Revulytics Usage Intelligence customer.

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Keith Fenech  

|  October 02, 2018   |   Usage Analytics

The Benefits of Product Usage Analytics in Protecting Software Intellectual Property

The US Patent and Trademark Office recently held its 2018 Trademark Exposition in Washington, D.C., at which the keynote speaker was someone you probably wouldn’t immediately associate with that particular space: Kareem Abdul-Jabar. But as an ...

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Joseph Noonan  

|  September 28, 2018   |   C-Suite

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the songs most popular among fans in that city. ...

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Keith Fenech  

|  August 28, 2018   |   Usage Analytics

Improving Cold Calling with Product Usage Analytics

Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your (insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or ...

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Joseph Noonan  

|  August 16, 2018   |   C-Suite