Revulytics Blog

Topic: Software Intelligence

V.i. Labs' Acquisition of Trackerbird Software Analytics

Today we are excited to announce V.i. Labs’ acquisition of Trackerbird and to welcome our combined customers to a wider and deeper range of software intelligence capabilities. Today’s acquisition supports our growth as a company and our vision of ...

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Joseph Noonan  

|  March 08, 2016   |   Company News

The Best Conference for Software Vendors Focused on License Compliance

Why is V.i. Labs sponsoring IBSMA's Compliance Manager Summit for the third year in a row? Quite simply, it is the best conference for software vendors who are focused on license compliance.

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Michael Goff  

|  February 29, 2016   |   License Compliance

"We Already Have In-Application Messaging"

You aren't experiencing deja vu - I've used my favorite scene from Monty Python and the Holy Grail before (when discussing the differences between collecting data and software intelligence). I love the scene where King Arthur invites the French to ...

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Michael Goff  

|  February 11, 2016   |   License Compliance

How to Double Your Software Trial Conversion Rates

If you sell packaged software, you most likely offer some form of free trial.  For 30 years, this has been the de facto standard way to grow your user base one seat at a time.  Yet industry experts quote a download to paid conversion rate ranging ...

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Jim Nauen  

|  April 28, 2015   |   License Compliance

“We Don’t Need Software Intelligence Because We Already Collect Data”

One of my favorite scenes in Monty Python and the Holy Grail is when King Arthur invites the French to join in the quest for the Holy Grail. Sadly, his request is dismissed with disdain and a total lack of interest :

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Michael Goff  

|  April 08, 2015   |   Software Intelligence
June 20, 2014 Software Piracy

The Five Stages of Software Compliance Maturity

Many companies either do not realize that they have a piracy problem, or underestimate the scope of it. The fact is that piracy continues to be a worldwide problem and for many software companies, revenue losses from the use of unlicensed software ...

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Victor DeMarines  

|  June 20, 2014   |   Software Piracy
May 20, 2014 Software Piracy

Track Me! Your Customers Should Want You To Track Software Use

One of the most common misconceptions about embarking on a track and recover strategy is that existing customers will never accept software application tracking in any form. After helping numerous billion dollar software companies implement and ...

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Jim Nauen  

|  May 20, 2014   |   Software Piracy

The 90 Second Pitch-V.i. Labs Hits MassTLC's Fast Pitch

Last week, V.i. Labs was a sponsor at the Mass Technology Leadership Counsel (MassTLC) Sales and Marketing Summit in Boston, MA. The event brought together sales and marketing professionals from local technology companies to discuss "Building a ...

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Michael Goff  

|  April 08, 2014   |   Videos
March 19, 2014 Industry Research

V.i. Labs' CEO on IDC Software Pricing and Licensing Predictions for 2014

IDC Research Vice President Amy Konary recently delivered a presentation on Worldwide Software Pricing and Licensing Predictions for 2014. One prediction rang especially true for us at V.i. Labs: “Seeking to increase revenue, software vendors will ...

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Joseph Noonan  

|  March 19, 2014   |   Industry Research
June 19, 2012 Software Piracy

Top 5 Things to Know About Combating License Misuse and Overuse with Software Intelligence

We have sponsored a white paper by IDC’s Amy Konary that she has titled, “Information Is Power: Combating Software License Misuse and Overuse with Intelligence.” It comments on the state of software piracy and discusses steps software vendors can ...

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Michael Goff  

|  June 19, 2012   |   Software Piracy

Seeing Through Google's Transparency Report

Google recently introduced the Google Transparency Report to shed some light on the “flow of information” related to their tools and services:

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Michael Goff  

|  May 30, 2012   |   Software Piracy
May 17, 2012 Software Piracy

Shining a Light on the Shadow Market

The 2011 BSA Global Software Piracy Study claims a $63 billion global piracy problem with 57% of users admitting they pirate software, but enforcement techniques like whistle blower campaigns and take down notices can yield bad PR. Software ...

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Michael Goff  

|  May 17, 2012   |   Software Piracy

Pick Your Battles - Fighting the Right License Compliance Fights

One of the best lessons you learn as a parent is to “pick your battles.” You only have so much energy and (emotional) capital to spend so it is important to make sure the battle is on a significant issue and that the outcome will yield positive ...

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Michael Goff  

|  March 26, 2012   |   Software Piracy

What’s Your Next Move? Addressing License Overuse and Piracy.

Are your customers using more licenses than allowed under the terms of their license agreement? Are there companies using pirated versions of your software? Just like chess, you need to make the right moves and think ahead to win these battles. Your ...

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Michael Goff  

|  March 16, 2012   |   Software Piracy

Sometimes the Best Defense is a Good Offense (Just Ask the Patriots)

This has been an intriguing year for professional football, one in which the old adage of “defense wins championships” has been sorely tested. Of the four remaining teams in the playoffs last week, the two teams with top five defenses, Baltimore and ...

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Jim Nauen  

|  January 30, 2012   |   License Compliance

Software Piracy Lemonade - Part 3

Perhaps it's because I tend to be an optimistic, "glass half full" kind of guy, but I really do like this analogy quite a bit (you may recall reading the original post and Part 2). My original premise started with these thoughts:

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Michael Goff  

|  July 20, 2011   |   Software Piracy
April 14, 2011 Software Piracy

Balancing Piracy Business Intelligence with Privacy Concerns

An interesting article appeared on Techdirt.com this morning. While we have insufficient knowledge of the facts in this case to comment on it (and it’s really none of our business to begin with), the blog post on Techdirt.com muddies the waters with ...

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Victor DeMarines  

|  April 14, 2011   |   Software Piracy
January 27, 2011 Software Piracy

Vendor Responses to Software Piracy - Part 3, The Enlightenment Phase

Join Dan Thompson and Michael Goff for the third of three podcasts that address vendor responses to software piracy (listen to Part 1 on the "Discovery Phase" or Part 2 on the "Reaction Phase").

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Michael Goff  

|  January 27, 2011   |   Software Piracy
December 10, 2010 Software Piracy

Vendor Responses to Software Piracy - Part 2, “The Reaction Phase”

Join host Dan Thompson and guest Michael Goff for the second of three podcasts that address vendor responses to software piracy (listen to Part 1 on the "Discovery Phase").

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Michael Goff  

|  December 10, 2010   |   Software Piracy

Software Piracy Lemonade - Part 2

Regular readers of our blog were likely not surprised to read PC Pro's story that, "A single licence for Avast security software has been used by 774,651 people after it went viral on a file-sharing site."

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Michael Goff  

|  December 07, 2010   |   Software Piracy
November 19, 2010 Software Piracy

Vendor Responses to Software Piracy - Part 1, “The Discovery Phase”

Join host Dan Thompson and guest Michael Goff for the first of three podcasts that address vendor responses to software piracy. In this podcast, we cover the "Discovery" phase and discuss how software vendors can first become aware that their ...

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Michael Goff  

|  November 19, 2010   |   Software Piracy

New Podcast on New York Times Article on Microsoft, Piracy

Join host Dan Thompson and guest Michael Goff as they discuss the recent New York Times article, "Chasing Pirates: Inside Microsoft’s War Room" and compares and contrasts the approaches discussed there with piracy business intelligence and the ...

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Michael Goff  

|  November 09, 2010   |   Software Piracy
October 18, 2010 Software Piracy

New Podcast on Piracy Revenue Pipeline

Join host Dan Thompson and guest Michael Goff to learn more about the new Piracy Revenue Pipeline ticker on V.i. Labs' homepage and how it compares to the BSA's annual global piracy study.

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Michael Goff  

|  October 18, 2010   |   Software Piracy
October 05, 2010 Software Piracy

What is a Piracy Revenue Pipeline?

You may have noticed a new addition to our website in the last couple of weeks - the Piracy Revenue Pipeline counter:

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Michael Goff  

|  October 05, 2010   |   Software Piracy

New Podcast on CodeArmor Intelligence 3.0 and Salesforce.com Announcements

Go behind the scenes with host Dan Thompson and guest Victor DeMarines for more details on our recent announcements of CodeArmor Intelligence 3.0 and our partnership with Salesforce.com.

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Michael Goff  

|  September 16, 2010   |   Software Piracy
September 13, 2010 Software Piracy

There’s a Better Way to Deal with Software Piracy in Russia

A recent article in the New York Times questions whether Microsoft is helping the Russian government to suppress dissent. It tells the story of a police raid of Baikal Environmental Wave - an environmental group that was protesting the government's ...

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Michael Goff  

|  September 13, 2010   |   Software Piracy
August 24, 2010 Software Piracy

How to respond to software piracy?

How to respond to software piracy once you realize your company's applications have been cracked?

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Michael Goff  

|  August 24, 2010   |   Software Piracy
August 05, 2010 Software Piracy

A to Z of Software Piracy - AWR vs. ZTE

EE Times' Dylan McGrath has reported on electronic design automation (EDA) vendor AWR Corp. filing a complaint in U.S. federal court against telecom equipment supplier ZTE. AWR alleges that ZTE has installed and used unlicensed versions of its ...

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Michael Goff  

|  August 05, 2010   |   Software Piracy
July 30, 2010 Software Piracy

Finding Your Hidden Sales Pipeline: How to Use Piracy Business Intelligence to Identify and Recover Software License Revenue

Piracy is a challenge for software vendors to address because they are unsure if they have a problem, can’t measure how much revenue they are losing, or don’t know how to identify the businesses using unlicensed software. Vendors tend to find ...

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Michael Goff  

|  July 30, 2010   |   Software Piracy

Software Piracy Lemonade

Most of you are probably familiar with the expression, "When life gives you lemons, make lemonade." Stated more simply: make something sweet out of something sour.

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Michael Goff  

|  July 16, 2010   |   Software Piracy
July 13, 2010 Software Piracy

Software Piracy Business Intelligence for Reputation Management

ComputerWeekly had an article on the long-term effects of software piracy on the UK economy yesterday that raised an issue that ISVs sometimes overlook:

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Michael Goff  

|  July 13, 2010   |   Software Piracy

Software Piracy - What a Week!

Wow - where to begin? The last seven days have been abuzz with software piracy in the news.

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Michael Goff  

|  May 18, 2010   |   Software Piracy

Software Piracy and Whac-A-Mole?

Ars Technica has an interesting article by Nate Anderson, Rightsholders tire of takedown Whac-A-Mole, seek gov’t help. The article focuses on the content industries’ challenge of keeping up with the torrential (pun intended) flood of infringing ...

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Michael Goff  

|  May 04, 2010   |   Software Piracy
April 15, 2010 Software Piracy

Piracy Estimates Inadequate - So Now What?

There's been a lot of commentary on the GAO's recent report, "Observations on Efforts to Quantify the Economic Effects of Counterfeit and Pirated Goods." Ars Technica reported that the "US government finally admits most piracy estimates are bogus," ...

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Michael Goff  

|  April 15, 2010   |   Software Piracy

2010 CODiE Award Finalist

We're honored and proud to have the CodeArmor platform named a 2010 CODiE Award Finalist for the Best Digital Rights Management Solution - it's a great way to start off 2010 after such a strong 2009!

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Michael Goff  

|  March 01, 2010   |   Software Piracy
February 02, 2010 Software Piracy

Piracy Business Intelligence in 2009

Last week we announced some of our major accomplishments in 2009. Perhaps the most interesting is the number of ISVs now tackling their software piracy problems through piracy business intelligence.

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Michael Goff  

|  February 02, 2010   |   Software Piracy
January 08, 2010 Software Piracy

Annual End of the Year Software Piracy Quiz

Ready to play our annual year in review quiz? Take this quiz and submit your answers* to mgoff@vilabs.com - we will draw from the correct entries and award a $100 Amazon.com gift certificate! *Entries must be received by 12:00am EST on January 30, ...

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Michael Goff  

|  January 08, 2010   |   Software Piracy
October 26, 2009 Software Piracy

Seminar on Software Piracy Risks and Strategies

We were in San Francisco at The Palace Hotel last week for a private luncheon and seminar on software piracy risks and strategies.

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Michael Goff  

|  October 26, 2009   |   Software Piracy
October 14, 2009 Software Piracy

Software Piracy Research - Who Knew?

As frequent readers know, we do a lot of original research on software piracy to better understand and quantify the risks to software vendors. In July, we issued a report focused on a review of crack releases and piracy enablement approaches. We ...

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Michael Goff  

|  October 14, 2009   |   Software Piracy
September 16, 2009 Software Piracy

New Version of CodeArmor Intelligence, Real Data, and New Piracy Research

Today we announced CodeArmor Intelligence 2.0 - here's a short three minute video that Vic did covering some of the aggregate data our deployed customers have shared with us along with highlights on some of the new features (including dynamic ...

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Michael Goff  

|  September 16, 2009   |   Software Piracy
August 19, 2009 Software Intelligence

Relying on Anonymous Tipsters to Confront Software Piracy?

Ars Technica has an interesting article about a company accused of software piracy that has sued the anonymous tipster claiming defamation. The DC Court of Appeals has allowed the case to proceed with instructions to the trial judge on the ...

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Michael Goff  

|  August 19, 2009   |   Software Intelligence
August 04, 2009 Software Piracy

Software Piracy Initiatives Forum

How big is the software piracy problem globally? How big is the impact on your company's bottom line? How does your company measure it? What are you doing to address it?

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Michael Goff  

|  August 04, 2009   |   Software Piracy
July 21, 2009 Software Piracy

V.i. Labs Software Piracy Risk Assessment Report - July 2009

We have been continuing to gather and analyze data on software piracy since we issued our first reports last summer and are ready to issue the first part of our Software Piracy Risk Assessment Report.

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Victor DeMarines  

|  July 21, 2009   |   Software Piracy
July 09, 2009 Software Intelligence

Goldman Sachs Code Theft - Mitigating the Risks

Software Protection is not the panacea for code theft issues like the one that occurred with Goldman Sachs. In fact, this case is very similar to the 2004 insider code theft of Cisco’s IOS code. However, outside of just stronger access control and ...

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Michael Goff  

|  July 09, 2009   |   Software Intelligence
June 24, 2009 Software Piracy

Fighting Piracy on the High Seas: Offense vs. Defense

My colleague, Vic DeMarines, will be speaking on a panel at DAC (Design Automation Conference) on Tuesday, July 28. The panel, Fighting Piracy on the High Seas: Offense vs. Defense, is going to be led by the EDA Consortium's anti-piracy chairman ...

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Michael Goff  

|  June 24, 2009   |   Software Piracy
June 16, 2009 Software Piracy

Forbes: The Inevitability Of Internet Pirates

Andy Kessler has an interesting commentary on piracy on Forbes.com titled, "The Inevitability Of Internet Pirates."

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Michael Goff  

|  June 16, 2009   |   Software Piracy
June 11, 2009 Software Piracy

eWeek - How to Combat Software Piracy: From Reaction to Revenue Recovery

My fellow blogger, Vic, wrote an article for eWeek's Knowledge Center:

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Michael Goff  

|  June 11, 2009   |   Software Piracy

Report from Mass Technology Leadership Council's unConference

A few of us from V.i. Labs attended the Mass Technology Leadership Council's spring unConference this past Friday.

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Michael Goff  

|  June 08, 2009   |   Software Piracy

BSA: Industries with Highest Reports of Software Piracy in U.S.

The Business Software Alliance (BSA) reported the top 10 U.S. Industries with the highest reports of software piracy yesterday:

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Michael Goff  

|  May 29, 2009   |   Software Piracy
May 21, 2009 Software Piracy

Finding Software Pirates

Today we announced the latest version of CodeArmor Intelligence that adds integration with Google Maps and enhanced gateway server filtering that uses rules to modify, delete or log data before sending it to the reporting interface. It uses regular ...

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Michael Goff  

|  May 21, 2009   |   Software Piracy

Microsoft: Firms buying into piracy

More news on businesses using pirated (or unlicensed) software - this time it's from Turkey. According to the article "recent Microsoft research has revealed that public institutions and big companies, which invest millions of dollars in Turkey, use ...

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Michael Goff  

|  May 06, 2009   |   Software Piracy