Topic: Sales

[Infographic] Software Marketer’s Black Hole: Shedding Light on Trial User Engagement

With all the news about the upcoming total eclipse, we thought it would be fun to shed some light on a related topic: the free trial black hole. 

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The Sales Enablement Approach to Software License Compliance

Leveraging Data to Support a Portfolio of Engagement Strategies Both parties in the IT buying process desire a fair deal based on value, but too often wind up feeling exposed due to complexity, uncertainty, and risk surrounding software assets over ...

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Three Tips for Leveraging In-App Messaging to Drive Software Piracy Conversions

At the cornerstone of technology giant Adobe’s strategies to combat software piracy is a simple truth – pirates are often victims who thought they legitimately paid for the software. Hackers have become so sophisticated that landing pages to ...

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Imagining Your “Ideal” Day as a Software Compliance Manager (Part 5)

So far, we’ve been guiding you through your “ideal day”: the compliance manager’s state-of-the-art experience. In our first three posts, we talked about streamlining and automating the process of uncovering infringement you can monetize. Then, in ...

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[Infographic] How Does Software Piracy Happen?

Software piracy can happen in a blink of an eye. Check out our latest infographic to see how software piracy happens, how quickly it's adopted by your prospects (often unknowingly), and how it negatively impacts your software revenues.

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Imagining Your “Ideal” Day as a Software Compliance Manager (Part 4)

Efficiently moving cases to action With conventional compliance management systems, it can be difficult to organize and manage the cases you’re pursuing – especially as you scale, and must share just the right information with sales teams, ...

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Imagining Your “Ideal” Day as a Software Compliance Manager (Part 3)

Refining and prioritizing your leads with exceptionally detailed information In our previous post, we showed how you can quickly get access to large amounts of accurate and usable information about potentially infringing clients and prospects. Now, ...

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