Revulytics Blog

Topic: Sales

Improving Cold Calling with Product Usage Analytics

Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your (insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or ...

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Joseph Noonan  

|  August 16, 2018   |   Sales

[VIDEO] Driving Up-Sell and Cross-Sell Conversions with In-App Messaging

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut, you can make sure the ...

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Keith Fenech  

|  May 22, 2018   |   Videos

Gartner Adds Software Usage Analytics in Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2017 and Hype Cycle for Customer Experience Analytics, 2017. Software Usage Analytics is included in both Hype Cycles.

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Victor DeMarines  

|  September 06, 2017   |   Sales

[Infographic] Software Marketer’s Black Hole: Shedding Light on Trial User Engagement

With all the news about the upcoming total eclipse, we thought it would be fun to shed some light on a related topic: the free trial black hole. 

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Martha Stuart  

|  August 18, 2017   |   Sales

The Sales Enablement Approach to Software License Compliance

Leveraging Data to Support a Portfolio of Engagement Strategies Both parties in the IT buying process desire a fair deal based on value, but too often wind up feeling exposed due to complexity, uncertainty, and risk surrounding software assets over ...

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Jeff Gustafson  

|  April 19, 2017   |   Software Licensing

Three Tips for Leveraging In-App Messaging to Drive Software Piracy Conversions

At the cornerstone of technology giant Adobe’s strategies to combat software piracy is a simple truth – pirates are often victims who thought they legitimately paid for the software. Hackers have become so sophisticated that landing pages to ...

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Victor DeMarines  

|  March 08, 2017   |   Software Piracy

Imagining Your “Ideal” Day as a Software Compliance Manager (Part 5)

So far, we’ve been guiding you through your “ideal day”: the compliance manager’s state-of-the-art experience. In our first three posts, we talked about streamlining and automating the process of uncovering infringement you can monetize. Then, in ...

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Victor DeMarines  

|  March 01, 2017   |   Software Piracy

[Infographic] How Does Software Piracy Happen?

Software piracy can happen in a blink of an eye. Check out our latest infographic to see how software piracy happens, how quickly it's adopted by your prospects (often unknowingly), and how it negatively impacts your software revenues.

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Kelli DeCosta  

|  March 01, 2017   |   Software Piracy