Revulytics Blog

Topic: Sales

Driving Customer Success with Software Usage Analytics

While it may seem obvious, the best way to retain customers (and grow your footprint within an existing account) is to ensure that customers are getting value from your applications. Let’s take a look at some ways the most innovative customer ...

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Keith Fenech  

|  January 07, 2020   |   Sales

Software Piracy Myth #1: Software Piracy Only Occurs in China and Russia

Like no other industry, software companies have had a long and conflicted history with those who misappropriate and misuse their intellectual property. As long as there has been software, there has been software misuse, which includes overuse ...

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Victor DeMarines  

|  September 30, 2019   |   Software Piracy

The Sales Enablement Approach to Software License Compliance

Leveraging Data to Support a Portfolio of Engagement Strategies Both parties in the IT buying process desire a fair deal based on value, but too often wind up feeling exposed due to complexity, uncertainty, and risk surrounding software assets over ...

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Victor DeMarines  

|  December 13, 2018   |   Software Licensing

Using Compliance Analytics Data to Improve Your Software Audit Program

According to Gartner, analytics enables software providers to improve retention and revenue by “tracking how often and when the software (including specific modules) is being used, allowing identification of licensing compliance gaps.” Let’s ...

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Victor DeMarines  

|  November 21, 2018   |   Software Piracy

Improving Cold Calling with Product Usage Analytics

Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your (insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or ...

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Joseph Noonan  

|  August 16, 2018   |   Sales

Gartner Includes Software Usage Analytics in 2018 Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2018, Hype Cycle for Customer Experience Analytics, 2018, and Hype Cycle for Application Security, 2018. Software Usage Analytics is included in all three Hype Cycles.

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Victor DeMarines  

|  August 07, 2018   |   Sales
July 16, 2018 Software Piracy

What is Unpaid Software?

According to the 2018 BSA Global Software Survey, the commercial value of unlicensed software was $46.3 billion dollars. Revulytics compliance analytics has supported customer compliance programs generating more than $2.4 billion in new license ...

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Michael Goff  

|  July 16, 2018   |   Software Piracy

Driving Up-Sell and Cross-Sell Conversions [VIDEO]

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut, you can make sure the ...

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Keith Fenech  

|  May 22, 2018   |   Videos

Gartner Adds Software Usage Analytics in Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2017 and Hype Cycle for Customer Experience Analytics, 2017. Software Usage Analytics is included in both Hype Cycles.

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Victor DeMarines  

|  September 06, 2017   |   Sales

[Infographic] Software Marketer’s Black Hole: Shedding Light on Trial User Engagement

With all the news about the upcoming total eclipse, we thought it would be fun to shed some light on a related topic: the free trial black hole. 

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Martha Stuart  

|  August 18, 2017   |   Sales

Three Tips for Leveraging In-App Messaging to Drive Software Piracy Conversions

At the cornerstone of technology giant Adobe’s strategies to combat software piracy is a simple truth – pirates are often victims who thought they legitimately paid for the software. Hackers have become so sophisticated that landing pages to ...

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Victor DeMarines  

|  March 08, 2017   |   Software Piracy

Imagining Your “Ideal” Day as a Software Compliance Manager (Part 5)

So far, we’ve been guiding you through your “ideal day”: the compliance manager’s state-of-the-art experience. In our first three posts, we talked about streamlining and automating the process of uncovering infringement you can monetize. Then, in ...

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Victor DeMarines  

|  March 01, 2017   |   Software Piracy

[Infographic] How Does Software Piracy Happen?

Software piracy can happen in a blink of an eye. Check out our latest infographic on software piracy to see how it happens, how quickly it's adopted by your prospects (often unknowingly), and how it negatively impacts your software revenues.

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Victor DeMarines  

|  March 01, 2017   |   Software Piracy

Imagining Your “Ideal” Day as a Software Compliance Manager (Part 4)

Efficiently moving cases to action With conventional compliance management systems, it can be difficult to organize and manage the cases you’re pursuing – especially as you scale, and must share just the right information with sales teams, ...

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Victor DeMarines  

|  February 17, 2017   |   Software Piracy

Imagining Your “Ideal” Day as a Software Compliance Manager (Part 3)

Refining and prioritizing your leads with exceptionally detailed information In our previous post, we showed how you can quickly get access to large amounts of accurate and usable information about potentially infringing clients and prospects. Now, ...

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Victor DeMarines  

|  February 10, 2017   |   Software Piracy

Actionable Compliance Intelligence with Data Optimizer

If you want a successful compliance program that will generate top-line revenue for your company, collecting infringement data is not enough. Detecting and reporting on the unlicensed use of your software is just the first step in taking a proactive ...

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Victor DeMarines  

|  February 02, 2017   |   Software Piracy

Imagining Your “Ideal” Day as a Software Compliance Manager (Part 2)

In our recent post, we asked you to imagine your “ideal” day as a compliance manager – and we explored why too few compliance managers experience days like that. In this and future posts, we’ll take a closer look at what your ideal experience can ...

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Victor DeMarines  

|  January 27, 2017   |   Software Piracy

Don’t Trust Your Data to Just Anyone

At a time when we are all too quick to click “Agree” and share our data in exchange for access to the latest cool app (or a coupon for 10% off your next purchase), it may be time to paraphrase Bo Diddley and ask a new question: “Who Do You Trust?” ...

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Victor DeMarines  

|  January 25, 2017   |   Software Piracy

Imagining Your “Ideal” Day as a Software Compliance Manager (Part 1)

If you’re a compliance manager, I invite you to imagine your ideal day.

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Victor DeMarines  

|  January 17, 2017   |   Software Piracy

Compliance Analytics in 2017: Seven Stats to Consider

As we enter the New Year, it is customary for a wide-eyed sense of optimism to permeate much of our work. Perhaps this feeling has seeped into how you’re looking at fighting software piracy in 2017. “We sorted out a bunch of customers in 2016 and ...

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Michael Goff  

|  January 09, 2017   |   Software Piracy

Top Revulytics News in 2016: Lessons from Pokemon Go

Facebook recently revealed its list of the most talked about topics on its users’ news feeds in 2016. Running in third, behind arguably more important discourse on the US presidential election and Brazilian politics, was the international phenomenon ...

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Michael Goff  

|  December 29, 2016   |   Software Piracy

The Biggest Piracy Stories of 2016

In the tech world, we’re quite fond of the “end-of-year” story roundup. A quick Google search on the topic will yield a variety of layouts and angles that is sure to satisfy whatever thirst for nerdom you’re looking to quench  – whether it’s a look ...

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Michael Goff  

|  December 23, 2016   |   Software Piracy

Boeing’s $17B Iran Deal and the Opportunity for Software Vendors

You have likely seen the news about Boeing’s $17 billion deal with Iran Air for 80 aircraft, but have you wondered about what it means for software vendors? While there is some uncertainty around whether the deal will withstand the scrutiny of the ...

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Michael Goff  

|  December 15, 2016   |   Software Piracy

Revulytics CEO Joe Noonan on Our New Name

Over the last 10 years V.i. Labs has helped software vendors protect their intellectual property, drive new license revenue from compliance, and build better applications through data-driven roadmaps. Today, I am excited to announce that our company ...

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Joseph Noonan  

|  November 15, 2016   |   Sales

How Software Usage Analytics Can Help Your Sales Team

As a product manager, when the end of the quarter looms you sit at your desk and stare at the phone, strategizing what your best move will be this time when it erupts with calls from sales. You can hear them now: “Where is that one-off feature I ...

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Michael Goff  

|  October 27, 2016   |   Sales

Software Analytics in Action – Why Aren’t More Trial Users Converting to Paying Customers?

The good news for marketing and sales is that people are downloading trial versions of your software in droves. The bad news is that only a small percentage of trial users are converting to paying customers. In many cases, software vendors know how ...

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Michael Goff  

|  September 07, 2016   |   Sales
August 25, 2016 Software Piracy

Make Sure Your Software Intelligence Investment Pays Off

Tip 7:  Make Sure Your Software Intelligence Investment Pays Off

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Michael Goff  

|  August 25, 2016   |   Software Piracy

Get Actionable Data to Ensure Revenue Generation is in Your Future

Tip 6:  Get Actionable Data to Ensure Revenue Recovery is in Your Future

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Michael Goff  

|  August 16, 2016   |   Software Piracy

Proper Vetting, Implementation Can Make or Break a Software Intelligence Program

Tip 5:  Proper Vetting, Implementation Can Make or Break a Software Intelligence Program

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Michael Goff  

|  August 09, 2016   |   Software Piracy

Get the Best Tools to Defeat Software Pirates and Generate Revenue

Tip 4:  Get the Best Tools to Defeat Pirates and Generate Revenue

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Michael Goff  

|  July 28, 2016   |   Software Piracy

Recognize the Limitations of Conventional Approaches to Addressing Software Piracy

Tip 3:  Recognize the Limitations of Conventional Approaches to Preventing Software Piracy

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Michael Goff  

|  July 22, 2016   |   Software Piracy

Get Executive Support for a Top License Compliance Program

Tip 2: Get Executive Support for a Top License Compliance Program

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Michael Goff  

|  July 13, 2016   |   Software Piracy

Software Analytics in Action – Knowing When to Say Goodbye to Old Versions

Product management and development professionals spend countless hours on their applications – especially when introducing a new product. Even when you enhance the application, add more features, and introduce new versions of your software, there’s ...

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Michael Goff  

|  July 07, 2016   |   Sales

Acknowledge that Software Piracy is a Big Problem (and Opportunity)

Tip 1: Acknowledge that Piracy is a Big Problem (and Opportunity)

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Michael Goff  

|  June 29, 2016   |   Software Piracy

More Meaningful Software Piracy Statistics

“OK Michael, nice rant blog post about the BSA’s Global Software Survey, but how about you put your money where your mouth is and offer up some more meaningful piracy statistics of your own?” (Anonymous email from a blog reader)

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Michael Goff  

|  June 20, 2016   |   Software Piracy

The BSA Has Given Up On Piracy. Again.

Thoughts on the May 2016 BSA Global Software Survey Feel free to pregame for this blog post/rant by reading my response to the last global software study published by BSA | The Software Alliance in June 2014.

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Michael Goff  

|  June 08, 2016   |   Software Piracy

Software Piracy: Who’s the Real Victim?

As part of V.i. Labs' education campaign with FAST (Federation Against Software Theft), I'll be joining FAST's General Counsel, Julian Heathcote Hobbins, on June 14 for a webcast conversation about the changing approaches to users of pirated ...

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Michael Goff  

|  June 02, 2016   |   Software Piracy

Show Me the Money: How Software Intelligence Helps Product Managers Drive Revenue

In the consumer packaged goods industry, product or brand managers have long been tasked with product ownership, a cross-functional role that comes with revenue responsibility. These product “owners” are concerned with the cost structure of their ...

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Michael Goff  

|  January 20, 2016   |   Sales

New Year's Resolution: Drive More Online Sales

It's easy to say, "Happy New Year," but how can you increase your chances that it actually will be? For ecommerce professionals at software companies, there are many digital marketing techniques that can increase online sales conversion ...

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Michael Goff  

|  January 08, 2016   |   Sales

Pirated Antivirus Applications 2015: A Closer Look

There’s an antivirus software product out there surging in popularity – and you would never know it from looking at its legitimate market share.

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Michael Goff  

|  November 23, 2015   |   Software Piracy

Good News, Bad News for Software Vendors

The Good News:  The good news is that commerce today is global in scope. Products manufactured in Spain are marketed in Brazil, Japan and Canada. Investments, supply chains, and manufacturing infrastructures are producing wares for consumption in ...

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Michael Goff  

|  October 07, 2015   |   Software Piracy

Amy Schumer Gets Legit

Did you watch the Emmys Sunday night? While Amy Schumer fans (me included) were not surprised to see the hilarious and thought-provoking Inside Amy Schumer win for best sketch comedy series, the first line of her acceptance speech was much more ...

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Michael Goff  

|  September 21, 2015   |   Software Piracy

What Can China Teach Us About Software Piracy?

Will the Microsoft Windows 10 Upgrade Be Free for Pirates?

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Joseph Noonan  

|  September 16, 2015   |   Software Piracy

Treat Software Pirates Like Consumers

Over the years, we've talked a lot about unpaid software and the three types of pirates (83% of whom will pay for software in mature markets), including our recent webinar with Mike Schramm titled, "Ecommerce Strategies for Converting Unpaid Users ...

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Michael Goff  

|  July 13, 2015   |   Software Piracy

Pirate Users Are Your Best Trial Users

It makes a lot of sense when you think about it, but there are still some folks that still aren't sold on the strategy: pirate users are your best trial users. Let's talk about why this is the case and how you can convert those users to paying ...

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Michael Goff  

|  June 23, 2015   |   Software Piracy

Herding Cats: How Software Vendors Migrate Users to Subscriptions

Recently there have been a number of high profile packaged software vendors making the transition from perpetual based licensing to a subscription model (Microsoft, Adobe and Autodesk come to mind).  Predictable cash flow is a main driver for the ...

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Jim Nauen  

|  June 17, 2015   |   Sales

SalesTalk Tuesday: What is the shape of your corporate sales presentation?

Like most sales leaders, I’m always looking at our funnel and trying to find ways to improve our conversion rates.  As a company providing software vendors a new way to add new top line license revenue, you would think our meeting-to-opportunity ...

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Jim Nauen  

|  May 19, 2015   |   Software Piracy

“We Don’t Need Software Intelligence Because We Already Collect Data”

One of my favorite scenes in Monty Python and the Holy Grail is when King Arthur invites the French to join in the quest for the Holy Grail. Sadly, his request is dismissed with disdain and a total lack of interest :

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Michael Goff  

|  April 08, 2015   |   Software Intelligence

Software Piracy and Customer Acquisition

Ecommerce provider cleverbridge shared an interesting infographic from Invesp on its blog yesterday that focused on "customer acquisition vs. retention costs." Among some of the more interesting findings:

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Michael Goff  

|  March 17, 2015   |   Software Piracy

Software Compliance Group's Jason Swan at Compliance Manager Summit

We mentioned last week that V.i. Labs is sponsoring the Compliance Manager Summit in San Francisco on March 12-13, and that our partner, Jason Swan from the Software Compliance Group (SCG) will be speaking twice at the event.

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Michael Goff  

|  March 06, 2015   |   Company News

Halloween How-To: 3 Steps to Candy Crushing Your Numbers

I love it when my daily comics mirror my daily life at work. This week the Newman kids (Katy and Clayton) from Adam@Home have a brilliant and inspired plan for Halloween and trick-or-treating.

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Michael Goff  

|  October 31, 2014   |   Software Piracy
July 21, 2014 Software Piracy

The New Way Piracy Pays: Pay Per Downloads (PPD) Services

Over the last two years we seen some clever schemes to convert piracy activity into dollars. As we have mentioned many times, the piracy groups and crackers themselves are rarely out to make money. They enjoy being part of the scene and receiving ...

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Victor DeMarines  

|  July 21, 2014   |   Software Piracy
July 10, 2014 Software Piracy

Cracking Software Crackers

We know that the piracy enablers are at the top of the software piracy distribution process. The software “crackers” are individuals and groups who love to crack DRM and software licensing schemes. While many crackers are well-hidden, some are ...

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Victor DeMarines  

|  July 10, 2014   |   Software Piracy
July 08, 2014 Software Piracy

The Accidental Software Pirate

How Well-Intentioned Users Can Become Victims of Piracy Not all software misuse is malicious. Often times end-users may not even be aware that the software they are using is unlicensed. These accidental software pirates want to be in compliance and ...

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Victor DeMarines  

|  July 08, 2014   |   Software Piracy
May 21, 2014 Software Piracy

Brand Protection in the Digital Age

In early May, I was honored to participate on a panel sponsored by PricewaterhouseCoopers in San Jose titled, “Brand Protection in the Digital Age: Anti-Counterfeiting and Anti-Piracy.” The panel was moderated by Abhi Joshi, Managing Director and ...

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Victor DeMarines  

|  May 21, 2014   |   Software Piracy
May 20, 2014 Software Piracy

Track Me! Your Customers Should Want You To Track Software Use

One of the most common misconceptions about embarking on a track and recover strategy is that existing customers will never accept software application tracking in any form. After helping numerous billion dollar software companies implement and ...

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Jim Nauen  

|  May 20, 2014   |   Software Piracy

Pirated Software Use and the Customer Lifecycle

I had the privilege of attending the cleverbridge Networking Event in Edinburgh, Scotland last week. I spoke on the topic of software piracy ("Ignore It or Make Money from It") and how software usage intelligence uncovers a hidden and untapped ...

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Michael Goff  

|  May 15, 2014   |   Software Piracy
May 07, 2014 Software Piracy

Software Piracy Myth #2: Software Piracy is Viral Marketing

Software companies have had a long and conflicted history with those who misappropriate and misuse their intellectual property. There are many common myths about software piracy have convinced software executives that piracy is not a significant ...

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Victor DeMarines  

|  May 07, 2014   |   Software Piracy
April 18, 2014 Sales

How Do You Define A Qualified Lead?

The challenge of lead generation If you ask any B2B marketer what their biggest challenge is, most likely you’ll hear “generating more leads” near the top of the list. In fact, according to a 2013 survey by BtoB Magazine, 60% of the US B2B marketers ...

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Michael Goff  

|  April 18, 2014   |   Sales

Consumer Software Compliance Strategies: Taking a Lesson From the Mobile Space

Software compliance in the business-to-business (B2B) space has a number of time tested ways to professionally approach and convert companies that are breaching their legal entitlements. How then, do you deal with consumers who are downloading ...

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Jim Nauen  

|  March 25, 2014   |   Software Piracy
February 28, 2014 Software Piracy

Software Piracy Trends - February 2014

Each month we check in with a member of the V.i. Labs Piracy Investigation Team to see what trends they're seeing in software piracy. This month tells us about the impact Chinese New Year had on new piracy infringements. It’s no secret that piracy ...

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Victor DeMarines  

|  February 28, 2014   |   Software Piracy

Making Money From Software Piracy

This article originally appeared on Building Keystones from cleverbridge Infringing Use Means Your Software is Useful Emotions can run strong when you discover that your software has been cracked and pirated versions of your software are widely ...

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Michael Goff  

|  February 17, 2014   |   Software Piracy
January 21, 2014 Company News

V.i. Labs Data Generated More Than $300M in New License Revenue for Customers in 2013

Today we announced record results in 2013 in enabling software companies to generate new revenue from unpaid software use. V.i. Labs data generated more than $300 million in new license revenue for customers in 2013, and we have achieved 500 percent ...

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Michael Goff  

|  January 21, 2014   |   Company News

Apptricity and the Army: Lessons in Unpaid Software

Regular readers of this blog have likely heard that the U.S. government is paying logistics software vendor Apptricity $50 million to settle a case involving unpaid software. While most news headlines are shouting about software piracy, Apptricity's ...

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Michael Goff  

|  December 03, 2013   |   Software Piracy

Not reaching revenue targets? How to fix conversions and renewal rates.

You’re a Product Manager, in control of a well-positioned technically sound software solution, but revenue growth from your product is not reaching its targets. As a PM you wonder what (and if) you are doing wrong, and in order to get a handle on ...

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Keith Fenech  

|  July 05, 2013   |   Sales

Adobe Photoshop Creative Cloud Has Been Pirated. Surprised?

I wish I could say that I was surprised, but I'm not. I'm not surprised that Adobe's new Creative Cloud version of Photoshop has been pirated, and I'm not surprised by the "told you so" reactions when it was pirated just one day after its release.

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Michael Goff  

|  June 24, 2013   |   Software Piracy

BSA Study: Findings About Licensed Software

Did you attend our software license compliance panel in Waltham last week? If so, you may recall Peter Beruk from the BSA mentioning that they were going to be releasing a study this week.

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Michael Goff  

|  May 22, 2013   |   Software Piracy

Proxies Providing Path to Piracy; Meet the Masters and Mingle - Week in Review 5/6/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: proxy services circumventing ISP blocks against The Pirate Bay, and an invitation to meet leaders in license compliance and network with your ...

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Michael Goff  

|  May 06, 2013   |   Software Piracy
April 29, 2013 Software Piracy

Irony Escapes Game Pirates; Garment Manufacturer Caught Using Pirated Software - Week in Review 4/29/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: Game Dev Tycoon pirates bemoan piracy but miss the point, and a Sri Lankan garment manufacturer is caught using pirated software.

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Michael Goff  

|  April 29, 2013   |   Software Piracy

Week in Review 4/22/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: a Finnish topsite trial results in suspended sentences and reduced damages, and a distributor of pirated AllData software avoids jail and pays ...

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Michael Goff  

|  April 23, 2013   |   Software Piracy
April 15, 2013 Software Piracy

Pirate Bay Turned Away in Greenland, One-Third of UK SMBs Knowingly Use Unlicensed Software - Week in Review 4/15/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: the Pirate Bay is turned away in Greenland and a BSA survey show one-third of UK SMBs knowingly use unlicensed software.

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Michael Goff  

|  April 15, 2013   |   Software Piracy

Washington State’s Unfair Competition Law, Ex-employees Come Forward in Australian Radio Network Piracy Case – Week in Review 4/8/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. In this edition: more news on the Unfair Competition Law front and an update on the Super Radio Network software piracy case. Microsoft Leveraged Washington ...

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Michael Goff  

|  April 10, 2013   |   Software Piracy

Week in Review 3/11/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. Last week EA ran into DRM problems with SimCity, IDC released a report on malware and software piracy and Microsoft established a new Cybercrime Center. Read on ...

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Michael Goff  

|  March 13, 2013   |   Software Piracy
February 25, 2013 Software Piracy

RIAA Claims Google's Anti-Piracy Algorithm Update Was Useless, The Pirate Bay Calls Out Anti-Piracy Group for Pirating and an Interesting Anti-Piracy Patent by Sony Surfaces - Week in Review 2/25/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. Last week the RIAA released a report on Google's anti-piracy algorithm, The Pirate Bay called out CIAPC for piracy and a Sony anti-piracy patent from 2011 ...

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Victor DeMarines  

|  February 25, 2013   |   Software Piracy

California Accuses Foreign Firms of Software Piracy, Delaware Woman Sentenced for Copyright Infringement and Anti-Piracy Group Takes a Swipe at Mega - Week in Review 1/28/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. Last week California accused apparel firms in China and India of software piracy, a Delaware woman was sentenced for copyright infringement and an anti-piracy ...

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Victor DeMarines  

|  January 28, 2013   |   Software Piracy
January 22, 2013 Software Piracy

Kim Dotcom Launches Mega, the Balkans Get Serious on Software Piracy and So Does Thailand - Week in Review 1/22/2013

Welcome back to V.i. Labs’ weekly update on software piracy and copyright infringement. Last week Kim Dotcom launched his new service called Mega, the Balkans and Thailand decide to get serious about software piracy. Read on and don’t forget to ...

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Victor DeMarines  

|  January 22, 2013   |   Software Piracy
January 17, 2013 Sales

Why measuring download statistics is useless!

Buried deep inside your head is the concept that the game is all about conversions. Sure, it's a proven strategy and the math is simple: the more visitors you get to your landing page, the greater the probability they will download your software and ...

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Keith Fenech  

|  January 17, 2013   |   Sales
January 07, 2013 Software Piracy

iOS Piracy App Installous Folds, Chinese National Reaches Plea Deal on Major Piracy Charges and Azerbaijan Significantly Reduces Piracy Rate - Week in Review 1/7/2013

Welcome back to V.i. Labs’ weekly update on software license compliance and piracy, we hope you had happy holidays and a great New Year! The last two weeks in software piracy news included the end of the iOS piracy app Installous, a Chinese national ...

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Victor DeMarines  

|  January 07, 2013   |   Software Piracy

Do The Right Thing (Software Piracy Edition)

One of the thoughts we often hear from software vendors echoes the famous quote from Bill Gates on software piracy in 1998: “Although about 3 million computers get sold every year in China, people don’t pay for the software. Someday they will, ...

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Michael Goff  

|  October 31, 2012   |   Software Piracy
May 21, 2012 Software Piracy

IMAGiNE Being Indicted for Piracy

On April 24, the United States Department of Justice indicted members of the internet piracy group “IMAGiNE.” Although the group’s focus was movies, these indictments (which are rare) give us some insight to the into the piracy scene.

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Michael Goff  

|  May 21, 2012   |   Software Piracy

What’s In It For Me? Calculating Your License Compliance Revenue Opportunity

I came across some interesting data in the SIIA Anti-Piracy 2011 Year in Review: SIIA received 197 reports of alleged corporate software piracy in 2011 Of the 197 reports, 46 (23%) were judged sufficiently reliable to pursue (under SIIA’s ...

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Michael Goff  

|  February 24, 2012   |   Software Piracy

Uncovering and converting new customers in emerging regions

Piracy data can be a powerful tool for ISV sales teams to glean valuable market intelligence, especially in emerging markets. When a license is cracked or bypassed, ISVs lose the ability to track the use of those particular products – there’s a gap ...

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Michael Goff  

|  November 09, 2011   |   Software Piracy
November 02, 2011 Software Piracy

CodeArmor 3.3 provides Software Business Intelligence for Mac OS

We released the latest version of our flagship CodeArmor Intelligence product that now brings its powerful software business intelligence technology to Apple’s Mac OS. CodeArmor Intelligence 3.3 provides ISVs developing software for the Mac OS the ...

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Michael Goff  

|  November 02, 2011   |   Software Piracy
September 16, 2011 Software Piracy

Automating Software License Revenue Recovery

Learn how to automate the process of turning unlicensed users into paying customers with CodeArmor Intelligence’s automated compliance capabilities.

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Michael Goff  

|  September 16, 2011   |   Software Piracy

Software Piracy Lemonade - Part 3

Perhaps it's because I tend to be an optimistic, "glass half full" kind of guy, but I really do like this analogy quite a bit (you may recall reading the original post and Part 2). My original premise started with these thoughts:

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Michael Goff  

|  July 20, 2011   |   Software Piracy
April 14, 2011 Software Piracy

Balancing Piracy Business Intelligence with Privacy Concerns

An interesting article appeared on Techdirt.com this morning. While we have insufficient knowledge of the facts in this case to comment on it (and it’s really none of our business to begin with), the blog post on Techdirt.com muddies the waters with ...

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Victor DeMarines  

|  April 14, 2011   |   Software Piracy
February 01, 2011 Software Piracy

"It’s Time to Sell the Yugo," or "Why Software Compliance and Piracy Enforcement Needs a 25 Year Upgrade"

A few weeks ago as I was getting ready to speak at a local HTCIA chapter in California, I started thinking about how little progress has been made in Software Compliance over the last 25 years. Having recovered over $130 million in compliance ...

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Jim Nauen  

|  February 01, 2011   |   Software Piracy

New Podcast on New York Times Article on Microsoft, Piracy

Join host Dan Thompson and guest Michael Goff as they discuss the recent New York Times article, "Chasing Pirates: Inside Microsoft’s War Room" and compares and contrasts the approaches discussed there with piracy business intelligence and the ...

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Michael Goff  

|  November 09, 2010   |   Software Piracy
August 24, 2010 Software Piracy

How to respond to software piracy?

How to respond to software piracy once you realize your company's applications have been cracked?

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Michael Goff  

|  August 24, 2010   |   Software Piracy

Software Piracy Lemonade

Most of you are probably familiar with the expression, "When life gives you lemons, make lemonade." Stated more simply: make something sweet out of something sour.

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Michael Goff  

|  July 16, 2010   |   Software Piracy
July 13, 2010 Software Piracy

Software Piracy Business Intelligence for Reputation Management

ComputerWeekly had an article on the long-term effects of software piracy on the UK economy yesterday that raised an issue that ISVs sometimes overlook:

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Michael Goff  

|  July 13, 2010   |   Software Piracy
May 05, 2010 Software Piracy

SoftwareLicensing.tv Reviews "Turning Software Pirates into Paying Customers"

 SoftwareLicensing.tv has a nice review today of our April webinar, "Converting Software Pirates to Customers."

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Michael Goff  

|  May 05, 2010   |   Software Piracy
January 08, 2010 Software Piracy

Annual End of the Year Software Piracy Quiz

Ready to play our annual year in review quiz? Take this quiz and submit your answers* to mgoff@vilabs.com - we will draw from the correct entries and award a $100 Amazon.com gift certificate! *Entries must be received by 12:00am EST on January 30, ...

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Michael Goff  

|  January 08, 2010   |   Software Piracy
October 26, 2009 Software Piracy

Seminar on Software Piracy Risks and Strategies

We were in San Francisco at The Palace Hotel last week for a private luncheon and seminar on software piracy risks and strategies.

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Michael Goff  

|  October 26, 2009   |   Software Piracy
October 14, 2009 Software Piracy

Software Piracy Research - Who Knew?

As frequent readers know, we do a lot of original research on software piracy to better understand and quantify the risks to software vendors. In July, we issued a report focused on a review of crack releases and piracy enablement approaches. We ...

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Michael Goff  

|  October 14, 2009   |   Software Piracy
September 16, 2009 Software Piracy

New Version of CodeArmor Intelligence, Real Data, and New Piracy Research

Today we announced CodeArmor Intelligence 2.0 - here's a short three minute video that Vic did covering some of the aggregate data our deployed customers have shared with us along with highlights on some of the new features (including dynamic ...

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Michael Goff  

|  September 16, 2009   |   Software Piracy
July 21, 2009 Software Piracy

V.i. Labs Software Piracy Risk Assessment Report - July 2009

We have been continuing to gather and analyze data on software piracy since we issued our first reports last summer and are ready to issue the first part of our Software Piracy Risk Assessment Report.

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Victor DeMarines  

|  July 21, 2009   |   Software Piracy

Report from Mass Technology Leadership Council's unConference

A few of us from V.i. Labs attended the Mass Technology Leadership Council's spring unConference this past Friday.

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Michael Goff  

|  June 08, 2009   |   Software Piracy

Live Webinar with former Microsoft Director of Worldwide Anti-piracy Investigations Richard LaMagna

We're excited for our June 18 live webinar with Rich LaMagna, former Microsoft Director of Worldwide Anti-Piracy Investigations. Please join us and learn about the best practices for building an anti-piracy program to identify and recover revenue ...

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Michael Goff  

|  June 02, 2009   |   Software Piracy

BSA: Industries with Highest Reports of Software Piracy in U.S.

The Business Software Alliance (BSA) reported the top 10 U.S. Industries with the highest reports of software piracy yesterday:

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Michael Goff  

|  May 29, 2009   |   Software Piracy
May 21, 2009 Software Piracy

Finding Software Pirates

Today we announced the latest version of CodeArmor Intelligence that adds integration with Google Maps and enhanced gateway server filtering that uses rules to modify, delete or log data before sending it to the reporting interface. It uses regular ...

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Michael Goff  

|  May 21, 2009   |   Software Piracy

Going After the Piracy Distribution Channel

The TorrentFreak blog reported that the Dutch anti-piracy foundation BREIN has closed down several NBZ index sites (for example, http://bni-online.nl/). NBZ sites provide search and content index capabilities to allow sharing of content and ...

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Michael Goff  

|  May 18, 2009   |   Software Piracy

What's In It for ISVs? The BSA/IDC Global Software Piracy Study

The BSA released its Sixth Annual Global Piracy Study today and we issued our reaction to it.

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Michael Goff  

|  May 12, 2009   |   Software Piracy
May 12, 2009 Software Piracy

Doing the right thing

  Three weeks ago the owners of the Pirate Bay - a bitorrent sharing site - were fined a large amount of money in the verdict of the Pirate Bay trial. This made a lot of people angry. Especially the people downloading pirated content.

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Michael Goff  

|  May 12, 2009   |   Software Piracy

Microsoft: Firms buying into piracy

More news on businesses using pirated (or unlicensed) software - this time it's from Turkey. According to the article "recent Microsoft research has revealed that public institutions and big companies, which invest millions of dollars in Turkey, use ...

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Michael Goff  

|  May 06, 2009   |   Software Piracy
May 05, 2009 Software Piracy

Software piracy affects your entire business ecosystem

I've talked to some very large software companies around the world in the last several months about software piracy and I've become keenly aware that their piracy problems are affecting their entire business ecosystem. I'm glad to see that Microsoft ...

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Michael Goff  

|  May 05, 2009   |   Software Piracy
March 24, 2009 Software Piracy

Waiting for software pirates to call?

The BSA and SIIA have made lots of news recently about large settlements made on behalf of their members (for example, “Utah Business Settles with BSA and Agrees to Pay $250k” and “SIIA Reaches Six-Figure Anti-Piracy Settlement with Iowa ...

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Michael Goff  

|  March 24, 2009   |   Software Piracy
December 17, 2008 Software Piracy

Software piracy as a way of spreading malware

I am both a software engineer and a security researcher. I have over 15 years working on different areas of the information security spectrum, such as software engineering, researching reverse engineering proof of concepts, network security, ...

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Michael Goff  

|  December 17, 2008   |   Software Piracy
July 15, 2008 Software Piracy

Initial Analysis Piracy Activity of EDA, PLM and CAD Software

Based on the trends that have been evident with piracy activity involving high value software vendors, we performed some initial analysis of crack release activity and group trends. This study focused on Electronic Design Automation (EDA) and ...

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Victor DeMarines  

|  July 15, 2008   |   Software Piracy