Revulytics Blog

Topic: Sales

The Sales Enablement Approach to Software License Compliance

Leveraging Data to Support a Portfolio of Engagement Strategies Both parties in the IT buying process desire a fair deal based on value, but too often wind up feeling exposed due to complexity, uncertainty, and risk surrounding software assets over ...

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Victor DeMarines  

|  December 13, 2018   |   Software Licensing

Using Compliance Analytics Data to Improve Your Software Audit Program

According to Gartner, analytics enables software providers to improve retention and revenue by “tracking how often and when the software (including specific modules) is being used, allowing identification of licensing compliance gaps.” Let’s ...

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Victor DeMarines  

|  November 21, 2018   |   Software Piracy

Improving Cold Calling with Product Usage Analytics

Designed to somewhat scare a prospect into paying attention, an increasingly favored form of cold calling seems to be the “Your (insert title of executive in target line of business here) told me you’d be interested in our offering” phone call, or ...

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Joseph Noonan  

|  August 16, 2018   |   Sales

Gartner Includes Software Usage Analytics in 2018 Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2018, Hype Cycle for Customer Experience Analytics, 2018, and Hype Cycle for Application Security, 2018. Software Usage Analytics is included in all three Hype Cycles.

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Victor DeMarines  

|  August 07, 2018   |   Sales

[VIDEO] Driving Up-Sell and Cross-Sell Conversions with In-App Messaging

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut, you can make sure the ...

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Keith Fenech  

|  May 22, 2018   |   Videos

Gartner Adds Software Usage Analytics in Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2017 and Hype Cycle for Customer Experience Analytics, 2017. Software Usage Analytics is included in both Hype Cycles.

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Victor DeMarines  

|  September 06, 2017   |   Sales

[Infographic] Software Marketer’s Black Hole: Shedding Light on Trial User Engagement

With all the news about the upcoming total eclipse, we thought it would be fun to shed some light on a related topic: the free trial black hole. 

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Martha Stuart  

|  August 18, 2017   |   Sales

Three Tips for Leveraging In-App Messaging to Drive Software Piracy Conversions

At the cornerstone of technology giant Adobe’s strategies to combat software piracy is a simple truth – pirates are often victims who thought they legitimately paid for the software. Hackers have become so sophisticated that landing pages to ...

Picture of Victor DeMarines

Victor DeMarines  

|  March 08, 2017   |   Software Piracy