Revulytics Blog

Topic: Product Management

What Is User Retention?

As product usage analytics deliver a growing stream of data and insights into product team dashboards, user retention metrics have become an increasingly reliable KPI to measure customer, product, and company health. While this has long been the ...

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Keith Fenech  

|  January 29, 2020   |   Product Management

Data-Driven Decisions in a Hybrid Environment

As on-premise software vendors start evaluating and deploying cloud-based applications and functionality, they unlock a whole new set of capabilities for their users. These hybrid environments bring end users the best of both worlds in terms of ...

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Victor DeMarines  

|  January 22, 2020   |   Cloud

Moving to Subscription-Based Licensing Models

The growth of SaaS-like business practices has driven increased interest in subscription-based licensing models. But the move from an up-front to a recurring-revenue model can negatively impact your business if not implemented properly.

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Victor DeMarines  

|  January 14, 2020   |   Cloud

Product Usage Analytics: Controlling Your Data

Product usage analytics are being collected at an exponential rate in software businesses. But with such powerful tools for decision making comes great responsibility. Whether facing requirements from GDPR or other data privacy and protection laws – ...

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Victor DeMarines  

|  January 08, 2020   |   Cloud

Most Popular Software Product Management Articles of 2019

As we close out 2019, I wanted to share some of our most popular software product management articles. Please let me know what you think and if there are topics you would like us to cover in the comments below!

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Keith Fenech  

|  December 30, 2019   |   Product Management

5 Product Management Conferences Not to Miss in 2020

2019 was a great year to be in product management. LinkedIn listed Product Designer and Product Owner in the 10 most promising careers of 2019, with 80 percent more job openings year-over-year and a career advancement score of 9 out of 10. Glassdoor ...

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Keith Fenech  

|  December 16, 2019   |   Product Management

What Do Industry Analysts Think About Software Analytics?

It is no surprise that we talk a lot about software usage analytics, but I thought it would be interesting to take a look and see what industry analysts are saying, too.

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Keith Fenech  

|  December 12, 2019   |   Industry Research

Q&A with Sequent Learning Networks CEO Steven Haines: Walk a Mile in Your Customer’s Shoes

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  December 10, 2019   |   Product Management

User Engagement Metrics that Drive Retention

Product teams work tirelessly to build products that customers will love. But how do they know when it is time to celebrate their success? Or how do they know when they may need to go back to the drawing board and try again? Software usage analytics ...

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Keith Fenech  

|  November 27, 2019   |   Product Management

Trust But Verify (Software Adoption)

Instinct can lead to wonderful places. Henry Ford and Bill Gates are just a couple of business leaders who followed gut decisions to success. But instinct isn’t always reliable. Steve Jobs brought the world the Macintosh, iPhones, and iPads, but he ...

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Keith Fenech  

|  November 08, 2019   |   Product Management

A Crawl, Walk, Run Approach To Increasing Your Analytics IQ

Despite an industry obsession with data analytics, most companies lack confidence in their ability to pull off advanced big data initiatives. Instead of being paralyzed by perceived shortcomings and lack of mature practices, more successful ...

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Joseph Noonan  

|  November 01, 2019   |   Product Management

Q&A with Sari Harrison: Beyond Vanity Metrics

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  October 30, 2019   |   Product Management

Moving Applications to the Cloud and Adopting Cloud-Like Business Models

On-premise software vendors are incorporating cloud-like business models and subscription-based pricing that make them more competitive and best meet the needs of their customers. Adobe, Autodesk, and Microsoft have all adopted hybrid (on-premise ...

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Victor DeMarines  

|  October 17, 2019   |   Cloud

Q&A with Sam McAfee on Metrics Audits for High-Value Products

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  October 09, 2019   |   Product Management

Q&A with Tim Herbig on How to Build Data-Informed Products

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  September 18, 2019   |   Product Management

What Is Software Usage Analytics?

Depending on what you do (product management, software development, etc.), you may call it software usage analytics, runtime intelligence, software business intelligence, or software intelligence (if I missed your favorite please add it in the ...

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Michael Goff  

|  September 12, 2019   |   Product Management

How Well Do You Really Know Your Customers?

Remember the still-maligned Windows Vista operating system upgrade? What about Google’s Lively 3-D virtual world simulator and Allo instant messaging platform? While it’s easy to have missed those short-lived or misconceived products, it’s much ...

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Joseph Noonan  

|  September 06, 2019   |   Product Management

Q&A with Johanna Rothman on 5 Major Agile Product Traps

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  September 05, 2019   |   Product Management

Q&A with Nir Eyal, author of Indistractable: How to Control Your Attention and Choose Your Life

We recently shared a Q&A with Nir Eyal about a webinar Revulytics sponsored that covered some of the ideas in his New York Times best-seller, Hooked: How to Build Habit Forming Products. Now, he’s written a new book, Indistractable: How to Control ...

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Michael Goff  

|  August 23, 2019   |   Product Management

Q&A with Steve Johnson, VP of Products, Pragmatic Institute

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  August 08, 2019   |   Product Management

Q&A with Nir Eyal, Bestselling Author of “Hooked: How to Build Habit-Forming Products”

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  July 26, 2019   |   Product Management

Q&A with Tristan Kromer, Lean Coach, Kromatic

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  July 18, 2019   |   Product Management

The Write Stuff: Using Software Analytics to Educate Customers

There’s nothing like the power of the pen. Or, in the digital era, there might be nothing as convincing as words created by computer pixels. For software companies, the influence of words lies in the content created to educate customers on how to ...

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Keith Fenech  

|  July 12, 2019   |   Marketing

Q&A with Product Discovery Coach Teresa Torres

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the ...

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Keith Fenech  

|  July 01, 2019   |   Product Management

Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users

Alexa’s journey chronicled in the Super Bowl ads that my colleague Michael shared with me over the last two years were pretty hilarious. Particularly the ones that first aired two years ago when Alexa lost her voice and it was replaced by the voices ...

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Keith Fenech  

|  June 19, 2019   |   In-App Messaging

Visualizing the User Journey with Path Analytics

We recently launched the User Flow reporting module in Revulytics Usage Intelligence, and the initial feedback from sharing it with customers both during beta and since going live has been overwhelmingly positive. Witnessing the excitement and ...

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Keith Fenech  

|  May 08, 2019   |   Product Management

Microsoft AppInsights or Revulytics Usage Intelligence?

Make Sure Your Software Usage Analytics Solution Was Designed For the Job Most software companies want to know more about how their customers and trial users are engaging with their software. Increasingly, they realize raw data isn’t enough: they ...

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Keith Fenech  

|  April 17, 2019   |   In-App Messaging

Ein „Digital Native“-Ansatz für Produktentwicklung mit Kundenfokus

„How to best listen to customer feedback” (Wie man am besten auf Kunden-Feedback hört) lautete das Thema eines Forbes-Beitrags vom Young Entrepreneur Council, einer Organisation zu der (nach eigenen Angaben) „die weltweit erfolgreichsten Unternehmer ...

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Keith Fenech  

|  February 25, 2019   |   In-App Messaging

A Digital Native Approach to Customer-Centric Product Development

“How to best listen to customer feedback” was the topic of a Forbes post by the Young Entrepreneur Council, an invite-only organization that includes (according to its website) “the world’s most successful entrepreneurs 45 and younger.” 

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Keith Fenech  

|  February 25, 2019   |   In-App Messaging

How to Enhance Your Product Management Super Powers

As you pause for a moment to take a sip from your “I’m a Product Manager, What’s Your Super Power?” coffee mug, consider a challenge that may require some super- human type thinking: are you a technical or a strategic product manager?

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Keith Fenech  

|  February 12, 2019   |   Marketing

Q&A with TechSmith’s Snagit Strategy Lead, Daniel Foster

When TechSmith rolled out new features for the 2019 release of its award-winning screen capture and screen recording software Snagit, it wanted to make sure users recognized the value of the upgrade and moved to quickly adopt it. It knew that the ...

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Keith Fenech  

|  February 05, 2019   |   Product Management

Top 5 Product Management Trends of 2018

As we get under way with the new year, let’s take a look at five trends from 2018 that product management professionals should be aware of going into 2019. Let us know if we missed your favorite trend in the comments section below.

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Keith Fenech  

|  January 04, 2019   |   Marketing

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords. While breaches like this have ...

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Keith Fenech  

|  November 29, 2018   |   In-App Messaging

How Product Managers Listen to the Voice of the Customer

Gartner has predicted that by 2021, 75% of software providers will rely on insights from embedded software usage analytics to inform product management decisions and measure customer health (Predicts 2018: Technology Go-to-Market). Based on this ...

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Keith Fenech  

|  November 08, 2018   |   Industry Research

Moving Beyond Anecdotes: Augmenting Customer Stories with Data

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”

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Keith Fenech  

|  October 12, 2018   |   In-App Messaging

Q&A with Extensis VP of Development & Strategy, Toby Martin

Toby Martin is VP, Development and Strategy at Extensis, a developer of software and services for creative professionals and B2B workgroups. We talked to Toby about his experience as a Revulytics Usage Intelligence customer.

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Keith Fenech  

|  October 02, 2018   |   Product Management

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the songs most popular among fans in that city. ...

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Keith Fenech  

|  August 28, 2018   |   In-App Messaging

Was ist die Software-Nutzungsanalyse?

Je nachdem, was Sie tun (Produktmanagement, Softwareentwicklung usw.), können Sie es Software-Nutzungsanalyse, Runtime Intelligence, Software Business Intelligence oder Software Intelligence nennen (falls ich Ihre Lieblingsbezeichnung vergessen ...

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Michael Goff  

|  August 14, 2018   |   Product Management

Gartner Includes Software Usage Analytics in 2018 Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2018, Hype Cycle for Customer Experience Analytics, 2018, and Hype Cycle for Application Security, 2018. Software Usage Analytics is included in all three Hype Cycles.

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Victor DeMarines  

|  August 07, 2018   |   Sales

What Trader Joe’s Can Teach You About Customer-Centric Product Development

My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the episode is titled, “It’s About The Products”).

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Keith Fenech  

|  July 31, 2018   |   In-App Messaging

Software Analytics in Action – Should I Dump an Old Feature That Complicates UI Changes?

A wide range of changes will occur throughout the lifecycle of an application. Initially they may be to address bugs and add new functionality, but as a product becomes more mature and stable, product managers may struggle to balance sustaining ...

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Michael Goff  

|  July 23, 2018   |   License Compliance

Personalization with Anonymous Data (Not an Oxymoron)

“Dear [FIRST NAME], in order for us to keep inserting your first name here, new laws require us to get your explicit permission to keep doing so. Our lawyers want you to Click Here to Opt-In.”

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Keith Fenech  

|  June 29, 2018   |   In-App Messaging

[VIDEO] How to Use In-App Messaging to Promote Events

In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. In this video, we’ll show you how to set up a ReachOut ...

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Keith Fenech  

|  June 20, 2018   |   Videos

[VIDEO] How to Survey Users with In-App Messaging

This video will walk step-by-step through setting up a survey of users that meet specific targeting criteria with a Manual Campaign. We will set up an example campaign that aims to collect feedback on a new version we’ve released to see how it ...

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Keith Fenech  

|  June 14, 2018   |   Videos

Hard-Coded vs. Dynamic In-App Messaging: What’s Your User Engagement Strategy?

Perhaps you’re familiar with Scratch, a programming language developed to teach children as young as 8 the basics of learning to code software. Young coders create animated stories and projects by snapping so-called coding blocks together. They can ...

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Keith Fenech  

|  June 08, 2018   |   In-App Messaging

[VIDEO] Encouraging Users to Upgrade With In-App Messaging

There’s a reason that in the software world, we often say we are “pushing” users to the latest version – as it often requires a bit of encouragement to get users to upgrade.  Using ReachOut in-app messaging software, we can easily target certain ...

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Keith Fenech  

|  May 30, 2018   |   Videos

Pragmatic Marketer: Context is King - Data-Driven Customer Engagement

Microsoft introduced Clippit—a character known infamously among its users as “Clippy”—in 1996, not long before the 100th birthday of the paper clip. This intelligent-user interface was the best-known iteration of Microsoft Office Assistant. Clippy ...

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Keith Fenech  

|  May 23, 2018   |   Product Management

Driving Up-Sell and Cross-Sell Conversions [VIDEO]

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut, you can make sure the ...

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Keith Fenech  

|  May 22, 2018   |   Videos

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Did you make it to the end of the blog title or stop after “short attention spans?” You’ve likely heard that highly circulated statistic that the average attention span of a human – eight seconds – is now shorter than that of a goldfish. And you ...

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Keith Fenech  

|  May 17, 2018   |   In-App Messaging

[VIDEO] In-App Messaging for Product and Feature Education

It’s quick and easy to set up ReachOut messages to launch in your application – even without any technical expertise. In this short video, you’ll learn two, step-by-step examples of how to:

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Keith Fenech  

|  May 04, 2018   |   Videos

Product Management Insights: Leveraging In-App Messaging 101

You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest marketing trends within your product space. You keep your eyes locked on the screen as you reach for a ...

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Keith Fenech  

|  April 24, 2018   |   In-App Messaging

Menlo Innovations Creates Software That Delights Customers

High-Tech Anthropology – a term coined by internationally acclaimed workplace culture phenomenon Menlo Innovations – is perhaps the height of customer-obsessed product development. In detailing an example of its trademarked strategy in a video, the ...

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Keith Fenech  

|  April 04, 2018   |   Product Management

Usage Data and Customer Lifetime Value: Partners in Innovation

In his book, “What Do You Want Your Customer to Become,” author and MIT Research fellow Michael Schrage challenges his readers to think beyond the traditional criteria that go into calculating what is agreed upon across industries as one of the most ...

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Keith Fenech  

|  March 20, 2018   |   Product Management

Building Subscription Pricing Models with Software Usage Analytics

Last year PTC announced a major shift from perpetual licensing to subscription licensing for all new software licenses in the Americas and Western Europe for its core CAD and PLM software and ThingWorx IoT platform.

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Keith Fenech  

|  March 02, 2018   |   Software Licensing

Progress Telerik Retiring: Alternatives and Next Steps for Software Usage Analytics Customers

The Progress Telerik Platform is retiring on May 10, 2018 (“retiring products that have served their purpose”). This leaves users of Telerik Analytics (formerly EQATEC Analytics) in a bit of a jam as they seek an alternative software usage analytics ...

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Keith Fenech  

|  January 30, 2018   |   Product Management

Reduce Development Rework with Software Usage Analytics

You’ve likely heard of the office furniture giant Steelcase. Perhaps you’re even sitting in a comfy yet productivity-inspiring Steelcase chair as you pore over this blog post. A huge part of the 100-plus-year-old company’s staying power is its ...

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Keith Fenech  

|  January 23, 2018   |   Product Management

A Better Way to Fight Software Piracy

If you’re in the software industry, then you already know that piracy is big business. The BSA recently estimated the commercial value of unlicensed software to be $46.3 billion (be sure to read “2018 Revulytics Software Piracy Statistics and ...

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Joseph Noonan  

|  November 14, 2017   |   Software Piracy

Taking a Customer-Centric Approach to Software Product Management

It’s a familiar storyline these days. Software customers have many choices and high expectations, and as such, even the most established installations could fall to a more agile competitor. It’s against that backdrop that the term ...

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Keith Fenech  

|  November 03, 2017   |   Product Management

IKEA, AR, and Building Irresistible Products

Perhaps you’ve heard of, or even used, this new augmented reality (AR) application, “IKEA Place” from IKEA. It allows you to pick from 2,000 pieces of furniture on IKEA’s online catalog, and then visualize through an Apple iOS 11 device, to scale, ...

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Keith Fenech  

|  October 25, 2017   |   Product Management

What Pixar Knows about Motivating Stakeholders (and What it Means for Your Product Roadmap)

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. On the final day of the event, they had the opportunity to hear Ed Catmull, co-founder ...

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Keith Fenech  

|  October 19, 2017   |   Product Management

Auf der Suche nach Innovation à la Amazon? Entdecken Sie Produktnutzungsdaten

Sie haben wahrscheinlich schon von Amazons Plänen zur Errichtung eines zweiten Hauptsitzes gehört. Möglicherweise haben Sie auch schon die Berichte über Taktiken gelesen, die mehrere Gemeinden eingesetzt haben, um Amazon in ihre Gegend zu locken. ...

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Keith Fenech  

|  October 12, 2017   |   Marketing

In Search of Amazon-Like Disruption? Start With Product Usage Data.

Chances are, you’ve heard of Amazon’s plans to build a second headquarters. Perhaps you’ve also read coverage of the tactics various municipalities have employed to woo Amazon to their locales, with efforts ranging from sending CEO Jeff Bezos a ...

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Keith Fenech  

|  October 12, 2017   |   Marketing

Implement Consumption-Based Licensing

Perhaps you are familiar with the concept of usage-based automobile insurance, which leverages telematics to more closely align premium rates with actual driving behaviors. Progressive, for instance, has an offering that monitors driving behavior ...

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Keith Fenech  

|  September 26, 2017   |   License Compliance

Why Are Spotify’s Freemium Conversion Rates So High? Look To the Data.

The freemium business model has been popularized by companies like Spotify, the streaming music service, with a wide range of starry-eyed startups in search of similar success. Offering basic use of software for free, while holding back more robust ...

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Keith Fenech  

|  September 15, 2017   |   Marketing

Get SaaS-y: Empowering On-Premise Software with Usage Analytics

Consider this: by 2018, at least half of IT spending will be cloud-based, according to IDC.

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Keith Fenech  

|  September 07, 2017   |   Product Management

Gartner Adds Software Usage Analytics in Hype Cycles

Gartner recently released the Hype Cycle for Software as a Service, 2017 and Hype Cycle for Customer Experience Analytics, 2017. Software Usage Analytics is included in both Hype Cycles.

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Victor DeMarines  

|  September 06, 2017   |   Sales

Better Software Product Roadmaps: Usage Analytics Use Cases

When product managers were asked to name their top challenges, the difficulty of adding innovative features because the customer base demands support of older ones is very high on the list.

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Keith Fenech  

|  August 29, 2017   |   Product Management

Microsoft Application Insights vs. Revulytics Usage Intelligence: Play the Game You’re Best At

In 1994, after winning 3 NBA Championships (and 3 NBA Finals MVP awards), Michael Jordan famously left the NBA for a year to pursue professional baseball. He landed on the Birmingham Barons, a lower minor league team for the Chicago White Sox. ...

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Keith Fenech  

|  August 04, 2017   |   Product Management

How Software Usage Analytics Supports Agile Development

As part of a list of summer reading recommendations for marketers recently published by Forbes, Juniper Networks CMO Mike Marcellin named “Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and More Innovative” as his pick. In that ...

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Keith Fenech  

|  July 19, 2017   |   Product Management

Driving Decisions Through Your Development Lifecycle with Data

Stack Overflow co-founder Jeff Atwood has noted that he’s “a big fan of developers handling tech support calls for their software, at least a part of the time. It really motivates them to address the pain points users are experiencing, because they ...

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Keith Fenech  

|  July 12, 2017   |   Product Management

How Software Usage Analytics Can Supercharge Your Marketing

Being customer-oriented certainly isn’t a new concept, but it has become more and more important for businesses to succeed today. New ways to build customer engagement is a key area of investment for B2B leaders.

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Martha Stuart  

|  July 11, 2017   |   Marketing

Product Management Insights: How Usage Analytics Helps Your Developers

When I was a product manager, I encountered a scenario that is probably familiar to my fellow PMs here. One of our products had so much killer functionality, it could basically do the equivalent of launching rockets for network security. But as we ...

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Keith Fenech  

|  June 14, 2017   |   Product Management
June 13, 2017 Software Piracy

[Video] Targeted Software License Compliance to Increase Revenue

Are you responsible for license compliance at a software company? This short video will show you how Revulytics proven solution enables you to identify non-compliant use and recover license revenue without alienating your users.

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Michael Goff  

|  June 13, 2017   |   Software Piracy

Product Management Insights: Selling Usage Analytics to Your CMO

This year, IT spending by the CMO will outpace that of the CIO, according to Gartner. Marketing technology budgets have soared as CMOs take ownership of the crucial customer-facing software that powers digital transformations.

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Keith Fenech  

|  June 08, 2017   |   Marketing

Are Your User Surveys Telling You Enough?

In a delightful new spot for Samsung’s Gear VR, an ostrich stumbles into a set of the virtual reality sunglasses, which click on and simulate that he is soaring into the clouds, a dream-like sequence all irresistibly set to the tune of Elton John’s ...

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Michael Goff  

|  May 31, 2017   |   Marketing

OpenView Labs: Is Your Data Deluding You? Driving Real Results with Relevant Metrics

It’s one of the chief challenges we face as we build our ideas into businesses – how do we drown out the noise to focus on signals – to make business decisions and create products that, in a sense, are so irresistible that they sell themselves? For ...

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Keith Fenech  

|  May 24, 2017   |   Product Management

Accelerate Marketing Automation Strategies with Usage Analytics

In his inaugural address to the audience at this year’s Marketo Marketing Nation Summit, Steve Lucas, the new CEO of the marketing automation heavyweight, defined a chief challenge facing marketers today as one of “supply and demand,” according to ...

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Michael Goff  

|  May 19, 2017   |   Marketing

The Benefits of a Shared View

Nearly a century ago, Albert Einstein prophetically and poetically framed what remains one of our chief challenges with analytics. “Not everything that can be counted counts,” he said, “and not everything that counts can be counted.” With so much ...

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Victor DeMarines  

|  May 10, 2017   |   Product Management

Pragmatic Marketing: How Usage Analytics Support Agile Development

Developers and teams surveyed by VersionOne in its State of Agile report indicated that their organizations adopted agile methodology in search of three benefits: to accelerate product delivery, enhance their ability to meet changing priorities and ...

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Keith Fenech  

|  May 08, 2017   |   Product Management

Why Web Analytics Can’t Weave the Whole Story

Marketing history buffs will be familiar with John Wanamaker, a 19th century retailer who innovated the way consumers learned about, and were swayed to purchase, his products. His list of contributions to marketing’s legacy is long, but for our ...

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Michael Goff  

|  May 05, 2017   |   Ecommerce

Shift to Subscription-Based Licensing with the Help of Usage Analytics

When Autodesk stopped selling perpetual licenses of its desktop software last year, it was yet another validation of the growing popularity of subscription-based pricing. By 2020, more than 80 percent of ISVs will shift their models from traditional ...

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Keith Fenech  

|  April 06, 2017   |   Software Licensing

What Uber Knows About Customer-Obsessed Product Development

If I asked you to name today’s most innovative companies, those that have truly disrupted the spaces in which they play, Uber would undoubtedly be on that list (despite controversy and a slew of bad publicity recently).

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Keith Fenech  

|  March 22, 2017   |   Product Management

User Engagement Reporting with Revulytics Usage Intelligence

Revulytics is pleased to announce the availability of the User Engagement report in Usage Intelligence. This report lets you analyze user engagement with your application, including the number of days they use your application, the number of times ...

Arielle Bonnici  

|  March 20, 2017   |   Product Management
March 16, 2017 In-App Messaging

ReachOut In-Application Messaging - New Updated Workflow

Revulytics is pleased to announce that the new ReachOut In-Application messaging workflow is now available. This update simplifies the management of ReachOut campaigns so you can easily distinguish between automatic and manual campaigns, ...

Arielle Bonnici  

|  March 16, 2017   |   In-App Messaging

In-App Messaging vs. Email Surveys: Collecting Actionable Customer Feedback

How useful are your customer surveys in collecting actionable, viable user feedback? Useful Somewhat useful Not useful at all I’ll let you know as soon as we figure out who we should survey, what to ask, and how to get them to respond.

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Keith Fenech  

|  March 02, 2017   |   In-App Messaging

Themes from Pragmatic Marketing’s 2017 Survey: More Time With Customers

On average, product managers spend just eight hours a month talking to customers in non-sales situations, according to Pragmatic Marketing’s 2017 Product Management and Marketing Survey. That’s compared to 40 hours on average in meetings and 32 ...

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Keith Fenech  

|  February 21, 2017   |   Product Management

Any Given Launch: On Product Management and Football

This weekend, most of you out there will watch the spectacle that is the Super Bowl – a dizzying mix of football, multi-million dollar ads and this year, Lady Gaga. While I certainly enjoy the game, I can’t say I’m anywhere near as invested as my ...

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Keith Fenech  

|  February 03, 2017   |   Product Management

Using Data to Create Real, Relevant Marketing Strategies

One of my all-time favorite Seinfeld dialogues occurs in the episode in which Elaine is commissioned to write J. Peterman’s biography. After a series of events, Peterman instructs Elaine to leverage Kramer’s life material to augment the ...

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Keith Fenech  

|  January 23, 2017   |   Marketing

Data-Driven Product Roadmaps: What Should I Measure?

Business Insider recently ranked the biggest product flops in history. Its list includes one failure that was so spectacular, it actually amassed some popularity. Pepsi had every reason to believe its clear, cola-tasting soda would be a hit – with ...

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Keith Fenech  

|  January 13, 2017   |   Marketing

Top Revulytics News in 2016: Lessons from Pokemon Go

Facebook recently revealed its list of the most talked about topics on its users’ news feeds in 2016. Running in third, behind arguably more important discourse on the US presidential election and Brazilian politics, was the international phenomenon ...

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Michael Goff  

|  December 29, 2016   |   Software Piracy

Reporting on .NET Versions and Graphics Card Models - Revulytics Usage Intelligence

Following customer feedback, we are pleased to announce that Revulytics is now offering out-of-the-box intelligence on .NET versions and graphics card models.

Arielle Bonnici  

|  December 21, 2016   |   Product Management

Software Usage Analytics: The Top Product Management “Gift” of 2016

This holiday season’s hottest gift is the “Hatchimal.” It’s a terrifying little thing, a furry, robotic toy whose eyes glow through an egg that a child is supposed to gently shake and play with until the creature pecks its way out (right?). It ...

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Michael Goff  

|  December 02, 2016   |   Marketing

Personalize Customer Outreach: The Value of In-App Messaging

In the 47 seconds a day you have for personal matters as a product manager, perhaps once in a while, you leverage that time to check out emails advertising other products that are for sale – you know, stuff you can wear, or eat, or do. Perhaps you ...

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Michael Goff  

|  November 22, 2016   |   In-App Messaging

Revulytics CEO Joe Noonan on Our New Name

Over the last 10 years V.i. Labs has helped software vendors protect their intellectual property, drive new license revenue from compliance, and build better applications through data-driven roadmaps. Today, I am excited to announce that our company ...

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Joseph Noonan  

|  November 15, 2016   |   Sales

How Software Usage Analytics Can Help Your Sales Team

As a product manager, when the end of the quarter looms you sit at your desk and stare at the phone, strategizing what your best move will be this time when it erupts with calls from sales. You can hear them now: “Where is that one-off feature I ...

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Michael Goff  

|  October 27, 2016   |   Sales

What Hippos Have to Do With Software Usage Analytics (and Why You Should Care)

We are very excited for our upcoming webinar, Using the Right Data to Drive Better Product Decisions with Steve Johnson of Under 10 Consulting. Steve has been working in high tech product management since 1981, and spent more than 15 years as a ...

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Michael Goff  

|  September 22, 2016   |   Product Management

Software Analytics in Action – Why Aren’t More Trial Users Converting to Paying Customers?

The good news for marketing and sales is that people are downloading trial versions of your software in droves. The bad news is that only a small percentage of trial users are converting to paying customers. In many cases, software vendors know how ...

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Michael Goff  

|  September 07, 2016   |   Sales

Software Analytics in Action – What Impact Will Increasing Minimum Display Resolution Requirements Have on Customers?

While there are (usually) always good reasons for making changes to your product's user interface, the challenge is to determine how those changes will impact your customers before you implement them. When developing a new user interface for its ...

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Michael Goff  

|  August 30, 2016   |   Product Management
August 25, 2016 Software Piracy

Make Sure Your Software Intelligence Investment Pays Off

Tip 7:  Make Sure Your Software Intelligence Investment Pays Off

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Michael Goff  

|  August 25, 2016   |   Software Piracy

Software Analytics in Action – Why Aren't Trial Users Taking Advantage of our Killer Feature?

Product managers’ beliefs about a feature and its benefits for users don’t always align with the customer’s actual experience. But how do you test your assumptions against that reality? One of our customers, an accounting software company, used ...

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Michael Goff  

|  August 18, 2016   |   Product Management

Get Actionable Data to Ensure Revenue Generation is in Your Future

Tip 6:  Get Actionable Data to Ensure Revenue Recovery is in Your Future

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Michael Goff  

|  August 16, 2016   |   Software Piracy

Proper Vetting, Implementation Can Make or Break a Software Intelligence Program

Tip 5:  Proper Vetting, Implementation Can Make or Break a Software Intelligence Program

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Michael Goff  

|  August 09, 2016   |   Software Piracy

Software Analytics: Build or Buy?

Software is your business. But does that mean you should build everything yourself? Whether you work for a software vendor or develop applications for use by your organization, the temptation to "just build it ourselves" is always great.

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Michael Goff  

|  August 04, 2016   |   Product Management

Software Analytics in Action – Knowing When to Say Goodbye to Old Versions

Product management and development professionals spend countless hours on their applications – especially when introducing a new product. Even when you enhance the application, add more features, and introduce new versions of your software, there’s ...

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Michael Goff  

|  July 07, 2016   |   Sales

Take the Guesswork out of Software Product Management

Build Better Applications with Software Analytics Product management professionals have ambitious plans for making their applications successful for the business by building products that resonate with their customers. But turning those plans into ...

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Michael Goff  

|  June 22, 2016   |   Product Management

Churn Analysis Reports - Revulytics Usage Intelligence

Having an efficient mechanism to measure churn (a.k.a. User Attrition), and learn about what is triggering users to move away from your product is crucial in improving your conversion and retention rates. With Trackerbird's new Churn reports you ...

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Keith Fenech  

|  January 26, 2016   |   Company News

Show Me the Money: How Software Intelligence Helps Product Managers Drive Revenue

In the consumer packaged goods industry, product or brand managers have long been tasked with product ownership, a cross-functional role that comes with revenue responsibility. These product “owners” are concerned with the cost structure of their ...

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Michael Goff  

|  January 20, 2016   |   Sales

Funding Your Software Prototype

Think of prototypes as a form of trial and error. After conceptualizing your product on paper or in a digital program the next step is to develop a working prototype. At this time it isn’t necessary to flesh out the aesthetics; instead, be more ...

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Keith Fenech  

|  January 20, 2016   |   Product Management

Amy Schumer Gets Legit

Did you watch the Emmys Sunday night? While Amy Schumer fans (me included) were not surprised to see the hilarious and thought-provoking Inside Amy Schumer win for best sketch comedy series, the first line of her acceptance speech was much more ...

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Michael Goff  

|  September 21, 2015   |   Software Piracy
June 20, 2014 Software Piracy

The Five Stages of Software Compliance Maturity

Many companies either do not realize that they have a piracy problem, or underestimate the scope of it. The fact is that piracy continues to be a worldwide problem and for many software companies, revenue losses from the use of unlicensed software ...

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Victor DeMarines  

|  June 20, 2014   |   Software Piracy
April 30, 2014 Software Piracy

Want a Successful Global Compliance Program? Here are some Brutal Truths

Unlicensed software is a multi-billion dollar problem for the software industry. Despite this, companies that take a pro-active approach to identify the users of their unlicensed software have a significant opportunity to recover revenues and add to ...

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Jason Swan  

|  April 30, 2014   |   Software Piracy

Making Money From Software Piracy

This article originally appeared on Building Keystones from cleverbridge Infringing Use Means Your Software is Useful Emotions can run strong when you discover that your software has been cracked and pirated versions of your software are widely ...

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Michael Goff  

|  February 17, 2014   |   Software Piracy
January 21, 2014 Company News

V.i. Labs Data Generated More Than $300M in New License Revenue for Customers in 2013

Today we announced record results in 2013 in enabling software companies to generate new revenue from unpaid software use. V.i. Labs data generated more than $300 million in new license revenue for customers in 2013, and we have achieved 500 percent ...

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Michael Goff  

|  January 21, 2014   |   Company News
November 19, 2013 Software Piracy

[Video] Generate License Revenue from Unpaid Software

Are you responsible for driving revenue at a software company? This short video will show you how Revulytics’ proven solution helps you to recover the license revenue you lose due to unpaid software use.

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Michael Goff  

|  November 19, 2013   |   Software Piracy

More on Making Software Piracy a Revenue Source

Craig Vodnik, co-founder and VP Operations at Cleverbridge, published a fantastic article yesterday titled, “How to Make Software Piracy a Revenue Source.” It was great to see another voice in our industry turning conventional wisdom on its head ...

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Michael Goff  

|  October 11, 2013   |   Software Piracy

Not reaching revenue targets? How to fix conversions and renewal rates.

You’re a Product Manager, in control of a well-positioned technically sound software solution, but revenue growth from your product is not reaching its targets. As a PM you wonder what (and if) you are doing wrong, and in order to get a handle on ...

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Keith Fenech  

|  July 05, 2013   |   Sales
April 18, 2013 Product Management

How much effort should a startup invest into analytics?

Let's get one thing out of the way. Whether you have 10 users or 1 million users for your software product, there is definitely no arguing against the value of knowing HOW those users react to your product, what they think of it and whether they are ...

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Keith Fenech  

|  April 18, 2013   |   Product Management
January 17, 2013 Sales

Why measuring download statistics is useless!

Buried deep inside your head is the concept that the game is all about conversions. Sure, it's a proven strategy and the math is simple: the more visitors you get to your landing page, the greater the probability they will download your software and ...

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Keith Fenech  

|  January 17, 2013   |   Sales
November 12, 2012 Marketing

Dear Vendor, I don't care!

Dear Vendor, I don't really care about you or your company. I don't care if your product has 300 fake awards badges on your website.  I don't even care about your 'bleeding edge' ultra sophisticated feature that took you 12 months to develop. In ...

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Keith Fenech  

|  November 12, 2012   |   Marketing
November 01, 2012 Product Management

A painful End of Life: How and when to kill your software product

Version 1.0 has been a loyal fighter, it served your company for 3 years, it helped you recruit your first customers and got you tons (or grams?) of cash and improvement ideas. But now things have changed. The kid has grown. Version 2.0 has been out ...

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Keith Fenech  

|  November 01, 2012   |   Product Management
June 19, 2012 Software Piracy

Top 5 Things to Know About Combating License Misuse and Overuse with Software Intelligence

We have sponsored a white paper by IDC’s Amy Konary that she has titled, “Information Is Power: Combating Software License Misuse and Overuse with Intelligence.” It comments on the state of software piracy and discusses steps software vendors can ...

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Michael Goff  

|  June 19, 2012   |   Software Piracy
May 17, 2012 Software Piracy

Shining a Light on the Shadow Market

The 2011 BSA Global Software Piracy Study claims a $63 billion global piracy problem with 57% of users admitting they pirate software, but enforcement techniques like whistle blower campaigns and take down notices can yield bad PR. Software ...

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Michael Goff  

|  May 17, 2012   |   Software Piracy

Pick Your Battles - Fighting the Right License Compliance Fights

One of the best lessons you learn as a parent is to “pick your battles.” You only have so much energy and (emotional) capital to spend so it is important to make sure the battle is on a significant issue and that the outcome will yield positive ...

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Michael Goff  

|  March 26, 2012   |   Software Piracy

What’s Your Next Move? Addressing License Overuse and Piracy.

Are your customers using more licenses than allowed under the terms of their license agreement? Are there companies using pirated versions of your software? Just like chess, you need to make the right moves and think ahead to win these battles. Your ...

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Michael Goff  

|  March 16, 2012   |   Software Piracy

What’s In It For Me? Calculating Your License Compliance Revenue Opportunity

I came across some interesting data in the SIIA Anti-Piracy 2011 Year in Review: SIIA received 197 reports of alleged corporate software piracy in 2011 Of the 197 reports, 46 (23%) were judged sufficiently reliable to pursue (under SIIA’s ...

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Michael Goff  

|  February 24, 2012   |   Software Piracy
December 11, 2011 Software Piracy

Introducing the V.i. Labs Data Service

Learn more about Data Optimizer (formerly V.i. Labs Data Service) and how it helps software vendors streamline license revenue recovery.

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Michael Goff  

|  December 11, 2011   |   Software Piracy
November 17, 2011 Software Piracy

SOPA: A step in the right direction but ultimately misses the mark

Yesterday, the U.S. House Judiciary Committee held a hearing on an interesting piece of legislation. The bill, known as SOPA, the Stop Online Piracy Act, has caused quite a stir over implications of internet censorship and homeland security. I don’t ...

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Michael Goff  

|  November 17, 2011   |   Software Piracy

Uncovering and converting new customers in emerging regions

Piracy data can be a powerful tool for ISV sales teams to glean valuable market intelligence, especially in emerging markets. When a license is cracked or bypassed, ISVs lose the ability to track the use of those particular products – there’s a gap ...

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Michael Goff  

|  November 09, 2011   |   Software Piracy
October 07, 2011 Software Piracy

V.i. Labs featured on IDG Connect

V.i. Labs was recently invited to address the topic of license compliance and revenue recovery for the global business community at IDG Connect. As many of you have read here, the progression from discovery to enlightenment across the scale of ...

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Michael Goff  

|  October 07, 2011   |   Software Piracy
September 16, 2011 Software Piracy

Automating Software License Revenue Recovery

Learn how to automate the process of turning unlicensed users into paying customers with CodeArmor Intelligence’s automated compliance capabilities.

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Michael Goff  

|  September 16, 2011   |   Software Piracy

New Podcast on $1 Billion Piracy Pipeline Milestone

Join Michael Goff and Vic DeMarines for a discussion about our recent announcement that more than $1 billion in revenue recovery opportunity has been identified by top customers since deploying CodeArmor Intelligence.

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Michael Goff  

|  May 14, 2011   |   Software Piracy

Einstein's Software Piracy Strategy

Definition of Insanity Over the last six months I have visited a large number of software companies to discuss how they handle Software Piracy. If they aren’t ignoring the problem, they generally fall into one of two camps: Those that feel license ...

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Jim Nauen  

|  March 09, 2011   |   Software Piracy
February 01, 2011 Software Piracy

"It’s Time to Sell the Yugo," or "Why Software Compliance and Piracy Enforcement Needs a 25 Year Upgrade"

A few weeks ago as I was getting ready to speak at a local HTCIA chapter in California, I started thinking about how little progress has been made in Software Compliance over the last 25 years. Having recovered over $130 million in compliance ...

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Jim Nauen  

|  February 01, 2011   |   Software Piracy
October 18, 2010 Software Piracy

New Podcast on Piracy Revenue Pipeline

Join host Dan Thompson and guest Michael Goff to learn more about the new Piracy Revenue Pipeline ticker on V.i. Labs' homepage and how it compares to the BSA's annual global piracy study.

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Michael Goff  

|  October 18, 2010   |   Software Piracy
October 05, 2010 Software Piracy

What is a Piracy Revenue Pipeline?

You may have noticed a new addition to our website in the last couple of weeks - the Piracy Revenue Pipeline counter:

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Michael Goff  

|  October 05, 2010   |   Software Piracy

New Podcast on CodeArmor Intelligence 3.0 and Salesforce.com Announcements

Go behind the scenes with host Dan Thompson and guest Victor DeMarines for more details on our recent announcements of CodeArmor Intelligence 3.0 and our partnership with Salesforce.com.

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Michael Goff  

|  September 16, 2010   |   Software Piracy
September 08, 2010 Software Piracy

Piracy Scene Using New Ways to Bypass Tamper Resistant Licensing (TRL)

Many of the ISVs we work with use TRL to help defeat simple license key generators for their applications. TRL, previously known as Counterfeit Resistance Option (CRO), leverages Elliptic Curve Cryptography (ECC) and public and private key pairs to ...

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Victor DeMarines  

|  September 08, 2010   |   Software Piracy
September 02, 2010 Software Piracy

Shocking? LG Electronics Targeted in Software Piracy Investigation

Recent news that LG Electronics' Russian branch is the target of a software piracy investigation brings to mind one of my favorite scenes from the movie Casablanca. We see the following exchange between Captain Renault and bar owner Rick during a ...

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Michael Goff  

|  September 02, 2010   |   Software Piracy
August 05, 2010 Software Piracy

A to Z of Software Piracy - AWR vs. ZTE

EE Times' Dylan McGrath has reported on electronic design automation (EDA) vendor AWR Corp. filing a complaint in U.S. federal court against telecom equipment supplier ZTE. AWR alleges that ZTE has installed and used unlicensed versions of its ...

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Michael Goff  

|  August 05, 2010   |   Software Piracy
July 30, 2010 Software Piracy

Finding Your Hidden Sales Pipeline: How to Use Piracy Business Intelligence to Identify and Recover Software License Revenue

Piracy is a challenge for software vendors to address because they are unsure if they have a problem, can’t measure how much revenue they are losing, or don’t know how to identify the businesses using unlicensed software. Vendors tend to find ...

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Michael Goff  

|  July 30, 2010   |   Software Piracy

Software Piracy - What a Week!

Wow - where to begin? The last seven days have been abuzz with software piracy in the news.

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Michael Goff  

|  May 18, 2010   |   Software Piracy

Software Piracy and Whac-A-Mole?

Ars Technica has an interesting article by Nate Anderson, Rightsholders tire of takedown Whac-A-Mole, seek gov’t help. The article focuses on the content industries’ challenge of keeping up with the torrential (pun intended) flood of infringing ...

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Michael Goff  

|  May 04, 2010   |   Software Piracy
April 15, 2010 Software Piracy

Piracy Estimates Inadequate - So Now What?

There's been a lot of commentary on the GAO's recent report, "Observations on Efforts to Quantify the Economic Effects of Counterfeit and Pirated Goods." Ars Technica reported that the "US government finally admits most piracy estimates are bogus," ...

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Michael Goff  

|  April 15, 2010   |   Software Piracy

2010 CODiE Award Finalist

We're honored and proud to have the CodeArmor platform named a 2010 CODiE Award Finalist for the Best Digital Rights Management Solution - it's a great way to start off 2010 after such a strong 2009!

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Michael Goff  

|  March 01, 2010   |   Software Piracy
February 02, 2010 Software Piracy

Piracy Business Intelligence in 2009

Last week we announced some of our major accomplishments in 2009. Perhaps the most interesting is the number of ISVs now tackling their software piracy problems through piracy business intelligence.

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Michael Goff  

|  February 02, 2010   |   Software Piracy
January 08, 2010 Software Piracy

Annual End of the Year Software Piracy Quiz

Ready to play our annual year in review quiz? Take this quiz and submit your answers* to mgoff@vilabs.com - we will draw from the correct entries and award a $100 Amazon.com gift certificate! *Entries must be received by 12:00am EST on January 30, ...

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Michael Goff  

|  January 08, 2010   |   Software Piracy
October 26, 2009 Software Piracy

Seminar on Software Piracy Risks and Strategies

We were in San Francisco at The Palace Hotel last week for a private luncheon and seminar on software piracy risks and strategies.

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Michael Goff  

|  October 26, 2009   |   Software Piracy
August 04, 2009 Software Piracy

Software Piracy Initiatives Forum

How big is the software piracy problem globally? How big is the impact on your company's bottom line? How does your company measure it? What are you doing to address it?

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Michael Goff  

|  August 04, 2009   |   Software Piracy
July 21, 2009 Software Piracy

V.i. Labs Software Piracy Risk Assessment Report - July 2009

We have been continuing to gather and analyze data on software piracy since we issued our first reports last summer and are ready to issue the first part of our Software Piracy Risk Assessment Report.

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Victor DeMarines  

|  July 21, 2009   |   Software Piracy
June 24, 2009 Software Piracy

Fighting Piracy on the High Seas: Offense vs. Defense

My colleague, Vic DeMarines, will be speaking on a panel at DAC (Design Automation Conference) on Tuesday, July 28. The panel, Fighting Piracy on the High Seas: Offense vs. Defense, is going to be led by the EDA Consortium's anti-piracy chairman ...

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Michael Goff  

|  June 24, 2009   |   Software Piracy
June 16, 2009 Software Piracy

Forbes: The Inevitability Of Internet Pirates

Andy Kessler has an interesting commentary on piracy on Forbes.com titled, "The Inevitability Of Internet Pirates."

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Michael Goff  

|  June 16, 2009   |   Software Piracy
June 11, 2009 Software Piracy

eWeek - How to Combat Software Piracy: From Reaction to Revenue Recovery

My fellow blogger, Vic, wrote an article for eWeek's Knowledge Center:

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Michael Goff  

|  June 11, 2009   |   Software Piracy

Report from Mass Technology Leadership Council's unConference

A few of us from V.i. Labs attended the Mass Technology Leadership Council's spring unConference this past Friday.

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Michael Goff  

|  June 08, 2009   |   Software Piracy

BSA: Industries with Highest Reports of Software Piracy in U.S.

The Business Software Alliance (BSA) reported the top 10 U.S. Industries with the highest reports of software piracy yesterday:

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Michael Goff  

|  May 29, 2009   |   Software Piracy
May 21, 2009 Software Piracy

Finding Software Pirates

Today we announced the latest version of CodeArmor Intelligence that adds integration with Google Maps and enhanced gateway server filtering that uses rules to modify, delete or log data before sending it to the reporting interface. It uses regular ...

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Michael Goff  

|  May 21, 2009   |   Software Piracy

What's In It for ISVs? The BSA/IDC Global Software Piracy Study

The BSA released its Sixth Annual Global Piracy Study today and we issued our reaction to it.

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Michael Goff  

|  May 12, 2009   |   Software Piracy

Microsoft: Firms buying into piracy

More news on businesses using pirated (or unlicensed) software - this time it's from Turkey. According to the article "recent Microsoft research has revealed that public institutions and big companies, which invest millions of dollars in Turkey, use ...

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Michael Goff  

|  May 06, 2009   |   Software Piracy
May 05, 2009 Software Piracy

Software piracy affects your entire business ecosystem

I've talked to some very large software companies around the world in the last several months about software piracy and I've become keenly aware that their piracy problems are affecting their entire business ecosystem. I'm glad to see that Microsoft ...

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Michael Goff  

|  May 05, 2009   |   Software Piracy