Topic: Product Management

How High-Tech Anthropologists Menlo Innovations Creates Software That Delights Customers

High-Tech Anthropology – a term coined by internationally acclaimed workplace culture phenomenon Menlo Innovations – is perhaps the height of customer-obsessed product development. In detailing an example of its trademarked strategy in a video, the ...

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Software Usage Analytics and Customer Lifetime Value: Partners in Innovation

In his book, “What Do You Want Your Customer to Become,” author and MIT Research fellow Michael Schrage challenges his readers to think beyond the traditional criteria that go into calculating what is agreed upon across industries as one of the most ...

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How Software Usage Analytics Helps Vendors Succeed with Subscription Pricing Models

Last year PTC announced a major shift from perpetual licensing to subscription licensing for all new software licenses in the Americas and Western Europe for its core CAD and PLM software and ThingWorx IoT platform.

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Progress Telerik Retiring: Alternatives and Next Steps for Software Usage Analytics Customers

The Progress Telerik Platform is retiring on May 10, 2018 (“retiring products that have served their purpose”). This leaves users of Telerik Analytics (formerly EQATEC Analytics) in a bit of a jam as they seek an alternative software usage analytics ...

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Reduce Development Rework with Software Usage Analytics

You’ve likely heard of the office furniture giant Steelcase. Perhaps you’re even sitting in a comfy yet productivity-inspiring Steelcase chair as you pore over this blog post. A huge part of the 100-plus-year-old company’s staying power is its ...

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Taking a Customer-Centric Approach to Software Product Management

It’s a familiar storyline these days. Software customers have many choices and high expectations, and as such, even the most established installations could fall to a more agile competitor. It’s against that backdrop that the term ...

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IKEA, AR, and Building Irresistible Products with Customer-Obsessed Product Management

Perhaps you’ve heard of, or even used, this new augmented reality (AR) application, “IKEA Place” from IKEA. It allows you to pick from 2,000 pieces of furniture on IKEA’s online catalog, and then visualize through an Apple iOS 11 device, to scale, ...

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