Revulytics Blog

Topic: Piracy Response

Software Analytics in Action – Why Aren't Trial Users Taking Advantage of our Killer Feature?

Product managers’ beliefs about a feature and its benefits for users don’t always align with the customer’s actual experience. But how do you test your assumptions against that reality? One of our customers, an accounting software company, used ...

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Michael Goff  

|  August 18, 2016   |   Product Management

Software Analytics: Build or Buy?

Software is your business. But does that mean you should build everything yourself? Whether you work for a software vendor or develop applications for use by your organization, the temptation to "just build it ourselves" is always great.

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Michael Goff  

|  August 04, 2016   |   Product Management

Software Analytics in Action – Knowing When to Say Goodbye to Old Versions

Product management and development professionals spend countless hours on their applications – especially when introducing a new product. Even when you enhance the application, add more features, and introduce new versions of your software, there’s ...

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Michael Goff  

|  July 07, 2016   |   Sales

Building Better Applications with Software Analytics

It has been an exciting few weeks here at V.i. Labs since we announced our acquisition of Trackerbird Software Analytics. You may have read our CEO Joe Noonan's blog post about why we acquired Trackerbird. Today, I want to talk about how software ...

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Michael Goff  

|  March 22, 2016   |   Software Piracy

"We Already Have In-Application Messaging"

You aren't experiencing deja vu - I've used my favorite scene from Monty Python and the Holy Grail before (when discussing the differences between collecting data and software intelligence). I love the scene where King Arthur invites the French to ...

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Michael Goff  

|  February 11, 2016   |   License Compliance

New Year's Resolution: Drive More Online Sales

It's easy to say, "Happy New Year," but how can you increase your chances that it actually will be? For ecommerce professionals at software companies, there are many digital marketing techniques that can increase online sales conversion ...

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Michael Goff  

|  January 08, 2016   |   Sales

[INFOGRAPHIC] The Best Affiliate Program You've Never Heard Of

Most software marketers are familiar with affiliate programs. You pay a commission to an associated website to drive traffic to your site. They can be a great, pay-for-performance way to get more people to your site.

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Michael Goff  

|  December 17, 2015   |   Software Piracy

Your Playbook for Ecommerce Conversion

You may remember Mike Schramm from our webinar on "Ecommerce Strategies for Converting Unpaid Users to Paying Customers." Mike is the former head of eCommerce Programs and Operations for Autodesk and is now advising software companies on digital ...

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Michael Goff  

|  November 10, 2015   |   Software Piracy