Revulytics Blog

Topic: Marketing

The Write Stuff: Using Software Analytics to Educate Customers

There’s nothing like the power of the pen. Or, in the digital era, there might be nothing as convincing as words created by computer pixels. For software companies, the influence of words lies in the content created to educate customers on how to ...

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Keith Fenech  

|  July 12, 2019   |   Marketing

Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users

Alexa’s journey chronicled in the Super Bowl ads that my colleague Michael shared with me over the last two years were pretty hilarious. Particularly the ones that first aired two years ago when Alexa lost her voice and it was replaced by the voices ...

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Keith Fenech  

|  June 19, 2019   |   In-App Messaging

In-App Messaging and In-App Marketing using ReachOut

You have collected a wealth of runtime intelligence via Revulytics Software Usage Analytics which has helped you unearth some interesting trends about your users. Your top concerns are that some of your main features are not being discovered by ...

Arielle Bonnici  

|  April 30, 2019   |   Company News

Microsoft AppInsights or Revulytics Usage Intelligence?

Make Sure Your Software Usage Analytics Solution Was Designed For the Job Most software companies want to know more about how their customers and trial users are engaging with their software. Increasingly, they realize raw data isn’t enough: they ...

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Keith Fenech  

|  April 17, 2019   |   In-App Messaging

Ein „Digital Native“-Ansatz für Produktentwicklung mit Kundenfokus

„How to best listen to customer feedback” (Wie man am besten auf Kunden-Feedback hört) lautete das Thema eines Forbes-Beitrags vom Young Entrepreneur Council, einer Organisation zu der (nach eigenen Angaben) „die weltweit erfolgreichsten Unternehmer ...

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Keith Fenech  

|  February 25, 2019   |   In-App Messaging

A Digital Native Approach to Customer-Centric Product Development

“How to best listen to customer feedback” was the topic of a Forbes post by the Young Entrepreneur Council, an invite-only organization that includes (according to its website) “the world’s most successful entrepreneurs 45 and younger.” 

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Keith Fenech  

|  February 25, 2019   |   In-App Messaging

How to Enhance Your Product Management Super Powers

As you pause for a moment to take a sip from your “I’m a Product Manager, What’s Your Super Power?” coffee mug, consider a challenge that may require some super- human type thinking: are you a technical or a strategic product manager?

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Keith Fenech  

|  February 12, 2019   |   Marketing

Top 5 Product Management Trends of 2018

As we get under way with the new year, let’s take a look at five trends from 2018 that product management professionals should be aware of going into 2019. Let us know if we missed your favorite trend in the comments section below.

Picture of Keith Fenech

Keith Fenech  

|  January 04, 2019   |   Marketing