Revulytics Blog

Topic: In App Messaging

Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users

Alexa’s journey chronicled in the Super Bowl ads that my colleague Michael shared with me over the last two years were pretty hilarious. Particularly the ones that first aired two years ago when Alexa lost her voice and it was replaced by the voices ...

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Keith Fenech  

|  June 19, 2019   |   In-App Messaging

In-App Messaging and In-App Marketing using ReachOut

You have collected a wealth of runtime intelligence via Revulytics Software Usage Analytics which has helped you unearth some interesting trends about your users. Your top concerns are that some of your main features are not being discovered by ...

Arielle Bonnici  

|  April 30, 2019   |   Company News

Microsoft AppInsights or Revulytics Usage Intelligence?

Make Sure Your Software Usage Analytics Solution Was Designed For the Job Most software companies want to know more about how their customers and trial users are engaging with their software. Increasingly, they realize raw data isn’t enough: they ...

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Keith Fenech  

|  April 17, 2019   |   In-App Messaging

A Digital Native Approach to Customer-Centric Product Development

“How to best listen to customer feedback” was the topic of a Forbes post by the Young Entrepreneur Council, an invite-only organization that includes (according to its website) “the world’s most successful entrepreneurs 45 and younger.” 

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Keith Fenech  

|  February 25, 2019   |   In-App Messaging

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords. While breaches like this have ...

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Keith Fenech  

|  November 29, 2018   |   In-App Messaging

Moving Beyond Anecdotes: Augmenting Customer Stories with Data

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”

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Keith Fenech  

|  October 12, 2018   |   In-App Messaging

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the songs most popular among fans in that city. ...

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Keith Fenech  

|  August 28, 2018   |   In-App Messaging

What Trader Joe’s Can Teach You About Customer-Centric Product Development

My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the episode is titled, “It’s About The Products”).

Picture of Keith Fenech

Keith Fenech  

|  July 31, 2018   |   In-App Messaging