Revulytics Blog

Topic: In App Messaging

Lessons from Alexa’s Super Bowl Ad: Crafting In-App Messaging that Engages Users

Alexa’s journey chronicled in the Super Bowl ads that my colleague Michael shared with me over the last two years were pretty hilarious. Particularly the ones that first aired two years ago when Alexa lost her voice and it was replaced by the voices ...

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Keith Fenech  

|  June 19, 2019   |   In-App Messaging

In-App Messaging and In-App Marketing using ReachOut

You have collected a wealth of runtime intelligence via Revulytics Software Usage Analytics which has helped you unearth some interesting trends about your users. Your top concerns are that some of your main features are not being discovered by ...

Arielle Bonnici  

|  April 30, 2019   |   Company News

Microsoft AppInsights or Revulytics Usage Intelligence?

Make Sure Your Software Usage Analytics Solution Was Designed For the Job Most software companies want to know more about how their customers and trial users are engaging with their software. Increasingly, they realize raw data isn’t enough: they ...

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Keith Fenech  

|  April 17, 2019   |   In-App Messaging

Ein „Digital Native“-Ansatz für Produktentwicklung mit Kundenfokus

„How to best listen to customer feedback” (Wie man am besten auf Kunden-Feedback hört) lautete das Thema eines Forbes-Beitrags vom Young Entrepreneur Council, einer Organisation zu der (nach eigenen Angaben) „die weltweit erfolgreichsten Unternehmer ...

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Keith Fenech  

|  February 25, 2019   |   In-App Messaging

A Digital Native Approach to Customer-Centric Product Development

“How to best listen to customer feedback” was the topic of a Forbes post by the Young Entrepreneur Council, an invite-only organization that includes (according to its website) “the world’s most successful entrepreneurs 45 and younger.” 

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Keith Fenech  

|  February 25, 2019   |   In-App Messaging

Under Armour Offers Lessons on Leveraging In-App Messaging for Risk Management

Back in the spring, some 150 million users of Under Armour’s health and fitness app MyFitnessPal were hit with a data breach, with a bad actor (or actors) stealing their user names, email addresses, and passwords. While breaches like this have ...

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Keith Fenech  

|  November 29, 2018   |   In-App Messaging

Moving Beyond Anecdotes: Augmenting Customer Stories with Data

An interesting question was recently posed to respondents of the Pragmatic Marketing 2018 Product Management and Marketing survey: “If you could say one thing to your CEO without fear of retribution, what would it be?”

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Keith Fenech  

|  October 12, 2018   |   In-App Messaging

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the songs most popular among fans in that city. ...

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Keith Fenech  

|  August 28, 2018   |   In-App Messaging

What Trader Joe’s Can Teach You About Customer-Centric Product Development

My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the episode is titled, “It’s About The Products”).

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Keith Fenech  

|  July 31, 2018   |   In-App Messaging

Personalization with Anonymous Data (Not an Oxymoron)

“Dear [FIRST NAME], in order for us to keep inserting your first name here, new laws require us to get your explicit permission to keep doing so. Our lawyers want you to Click Here to Opt-In.”

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Keith Fenech  

|  June 29, 2018   |   In-App Messaging

[VIDEO] How to Use In-App Messaging to Promote Events

In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. In this video, we’ll show you how to set up a ReachOut ...

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Keith Fenech  

|  June 20, 2018   |   Videos

[VIDEO] How to Survey Users with In-App Messaging

This video will walk step-by-step through setting up a survey of users that meet specific targeting criteria with a Manual Campaign. We will set up an example campaign that aims to collect feedback on a new version we’ve released to see how it ...

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Keith Fenech  

|  June 14, 2018   |   Videos

Hard-Coded vs. Dynamic In-App Messaging: What’s Your User Engagement Strategy?

Perhaps you’re familiar with Scratch, a programming language developed to teach children as young as 8 the basics of learning to code software. Young coders create animated stories and projects by snapping so-called coding blocks together. They can ...

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Keith Fenech  

|  June 08, 2018   |   In-App Messaging

[VIDEO] Encouraging Users to Upgrade With In-App Messaging

There’s a reason that in the software world, we often say we are “pushing” users to the latest version – as it often requires a bit of encouragement to get users to upgrade.  Using ReachOut in-app messaging software, we can easily target certain ...

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Keith Fenech  

|  May 30, 2018   |   Videos

Driving Up-Sell and Cross-Sell Conversions [VIDEO]

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut, you can make sure the ...

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Keith Fenech  

|  May 22, 2018   |   Videos

Overcoming Short Attention Spans: The Value of In-App Messaging and Software Usage Analytics

Did you make it to the end of the blog title or stop after “short attention spans?” You’ve likely heard that highly circulated statistic that the average attention span of a human – eight seconds – is now shorter than that of a goldfish. And you ...

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Keith Fenech  

|  May 17, 2018   |   In-App Messaging

[VIDEO] In-App Messaging for Product and Feature Education

It’s quick and easy to set up ReachOut messages to launch in your application – even without any technical expertise. In this short video, you’ll learn two, step-by-step examples of how to:

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Keith Fenech  

|  May 04, 2018   |   Videos

Product Management Insights: Leveraging In-App Messaging 101

You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest marketing trends within your product space. You keep your eyes locked on the screen as you reach for a ...

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Keith Fenech  

|  April 24, 2018   |   In-App Messaging
March 16, 2017 In-App Messaging

ReachOut In-Application Messaging - New Updated Workflow

Revulytics is pleased to announce that the new ReachOut In-Application messaging workflow is now available. This update simplifies the management of ReachOut campaigns so you can easily distinguish between automatic and manual campaigns, ...

Arielle Bonnici  

|  March 16, 2017   |   In-App Messaging

Three Tips for Leveraging In-App Messaging to Drive Software Piracy Conversions

At the cornerstone of technology giant Adobe’s strategies to combat software piracy is a simple truth – pirates are often victims who thought they legitimately paid for the software. Hackers have become so sophisticated that landing pages to ...

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Victor DeMarines  

|  March 08, 2017   |   Software Piracy

In-App Messaging vs. Email Surveys: Collecting Actionable Customer Feedback

How useful are your customer surveys in collecting actionable, viable user feedback? Useful Somewhat useful Not useful at all I’ll let you know as soon as we figure out who we should survey, what to ask, and how to get them to respond.

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Keith Fenech  

|  March 02, 2017   |   In-App Messaging

Personalize Customer Outreach: The Value of In-App Messaging

In the 47 seconds a day you have for personal matters as a product manager, perhaps once in a while, you leverage that time to check out emails advertising other products that are for sale – you know, stuff you can wear, or eat, or do. Perhaps you ...

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Michael Goff  

|  November 22, 2016   |   In-App Messaging

"We Already Have In-Application Messaging"

You aren't experiencing deja vu - I've used my favorite scene from Monty Python and the Holy Grail before (when discussing the differences between collecting data and software intelligence). I love the scene where King Arthur invites the French to ...

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Michael Goff  

|  February 11, 2016   |   License Compliance

New Year's Resolution: Drive More Online Sales

It's easy to say, "Happy New Year," but how can you increase your chances that it actually will be? For ecommerce professionals at software companies, there are many digital marketing techniques that can increase online sales conversion ...

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Michael Goff  

|  January 08, 2016   |   Sales

Your Playbook for Ecommerce Conversion

You may remember Mike Schramm from our webinar on "Ecommerce Strategies for Converting Unpaid Users to Paying Customers." Mike is the former head of eCommerce Programs and Operations for Autodesk and is now advising software companies on digital ...

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Michael Goff  

|  November 10, 2015   |   Software Piracy

Amy Schumer Gets Legit

Did you watch the Emmys Sunday night? While Amy Schumer fans (me included) were not surprised to see the hilarious and thought-provoking Inside Amy Schumer win for best sketch comedy series, the first line of her acceptance speech was much more ...

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Michael Goff  

|  September 21, 2015   |   Software Piracy

Best Practices for In-App Messaging

Understanding Your Funnel As a demand gen marketer, funnel measurement is a must. In order to improve your funnel and ultimately drive new revenue, you have to know where your major holes are.

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Victor DeMarines  

|  July 28, 2015   |   In-App Messaging

Treat Software Pirates Like Consumers

Over the years, we've talked a lot about unpaid software and the three types of pirates (83% of whom will pay for software in mature markets), including our recent webinar with Mike Schramm titled, "Ecommerce Strategies for Converting Unpaid Users ...

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Michael Goff  

|  July 13, 2015   |   Software Piracy

Pirate Users Are Your Best Trial Users

It makes a lot of sense when you think about it, but there are still some folks that still aren't sold on the strategy: pirate users are your best trial users. Let's talk about why this is the case and how you can convert those users to paying ...

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Michael Goff  

|  June 23, 2015   |   Software Piracy

Trackerbird participates at SMAU Milano 2014

This year Trackerbird is participating at Smau Business Milano which is a 3-day B2B conference being held in Milan, Italy between 22-24 October 2014. During the event, Trackerbird is launching its newest addon: License usage Tracking and Piracy ...

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Keith Fenech  

|  October 23, 2014   |   Company News
July 21, 2014 Software Piracy

The New Way Piracy Pays: Pay Per Downloads (PPD) Services

Over the last two years we seen some clever schemes to convert piracy activity into dollars. As we have mentioned many times, the piracy groups and crackers themselves are rarely out to make money. They enjoy being part of the scene and receiving ...

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Victor DeMarines  

|  July 21, 2014   |   Software Piracy

Pirated Software Use and the Customer Lifecycle

I had the privilege of attending the cleverbridge Networking Event in Edinburgh, Scotland last week. I spoke on the topic of software piracy ("Ignore It or Make Money from It") and how software usage intelligence uncovers a hidden and untapped ...

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Michael Goff  

|  May 15, 2014   |   Software Piracy