Revulytics Blog

Topic: In App Messaging

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the songs most popular among fans in that city. ...

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Keith Fenech  

|  August 28, 2018   |   In-App Messaging

What Trader Joe’s Can Teach You About Customer-Centric Product Development

My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the episode is titled, “It’s About The Products”).

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Keith Fenech  

|  July 31, 2018   |   In-App Messaging

Personalization with Anonymous Data (Not an Oxymoron)

“Dear [FIRST NAME], in order for us to keep inserting your first name here, new laws require us to get your explicit permission to keep doing so. Our lawyers want you to Click Here to Opt-In.”

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Keith Fenech  

|  June 29, 2018   |   In-App Messaging

[VIDEO] How to Use In-App Messaging to Promote Events

In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. In this video, we’ll show you how to set up a ReachOut ...

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Keith Fenech  

|  June 20, 2018   |   Videos

[VIDEO] How to Survey Users with In-App Messaging and Usage Intelligence

This video will walk step-by-step through setting up a survey of users that meet specific targeting criteria with a Manual Campaign. We will set up an example campaign that aims to collect feedback on a new version we’ve released to see how it ...

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Keith Fenech  

|  June 14, 2018   |   Videos

Hard-Coded vs. Dynamic In-App Messaging: What’s Your User Engagement Strategy?

Perhaps you’re familiar with Scratch, a programming language developed to teach children as young as 8 the basics of learning to code software. Young coders create animated stories and projects by snapping so-called coding blocks together. They can ...

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Keith Fenech  

|  June 08, 2018   |   In-App Messaging

[VIDEO] Encouraging Users to Upgrade With In-App Messaging

There’s a reason that in the software world, we often say we are “pushing” users to the latest version – as it often requires a bit of encouragement to get users to upgrade.  Using ReachOut in-app messaging software, we can easily target certain ...

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Keith Fenech  

|  May 30, 2018   |   Videos

[VIDEO] Driving Up-Sell and Cross-Sell Conversions with In-App Messaging

In-application messaging can prompt users to upgrade to premium editions so they get the full functionality of your software and have access to certain features. When presented contextually within an application using ReachOut, you can make sure the ...

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Keith Fenech  

|  May 22, 2018   |   Videos