Revulytics Blog

Topic: Featured

Listen Up: The Piracy Impact Podcast is Live!

Interested in hearing from the leaders of software license compliance on the front lines of software piracy? Of course you are! These topics are usually covered in one-to-one conversations away from microphones, so we are excited to bring you a new ...

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Michael Goff  

|  June 06, 2019   |   Software Piracy

What Is Software Compliance Analytics?

Converting Software Pirates to Paying Customers Software piracy is still a big issue. Customer overuse is still a big issue. So let’s talk about software compliance analytics and the data that helps you convert pirates into paying customers. ...

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Victor DeMarines  

|  March 25, 2019   |   Software Piracy

The Benefits of Product Usage Analytics in Protecting Software Intellectual Property

The US Patent and Trademark Office recently held its 2018 Trademark Exposition in Washington, D.C., at which the keynote speaker was someone you probably wouldn’t immediately associate with that particular space: Kareem Abdul-Jabar. But as an ...

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Joseph Noonan  

|  September 28, 2018   |   Growth

What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the songs most popular among fans in that city. ...

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Keith Fenech  

|  August 28, 2018   |   In-App Messaging

What Trader Joe’s Can Teach You About Customer-Centric Product Development

My colleague Michael told me about a great story he heard on a podcast from U.S. grocery store Trader Joe’s about why they sell bananas for 19 cents each instead of by the pound (not surprisingly, the episode is titled, “It’s About The Products”).

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Keith Fenech  

|  July 31, 2018   |   In-App Messaging

2018 Revulytics Software Piracy Statistics and Thoughts on the BSA Global Software Survey

BSA | The Software Alliance recently released its 2018 Global Software Survey and I thought it would be useful to review some of the findings and their implications for software vendors and end user organizations.

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Joseph Noonan  

|  June 07, 2018   |   Software Piracy

Usage Data and Customer Lifetime Value: Partners in Innovation

In his book, “What Do You Want Your Customer to Become,” author and MIT Research fellow Michael Schrage challenges his readers to think beyond the traditional criteria that go into calculating what is agreed upon across industries as one of the most ...

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Keith Fenech  

|  March 20, 2018   |   Product Management

Performance Enhancing Data to Boost Your Compliance Program

I know what you’re thinking: “PEDs?? Are you trying to get us banned from international competition??” Quite the opposite. First, let’s start with our definition of PED: Performance Enhancing Data. Now let’s add some context: effective software ...

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Victor DeMarines  

|  February 15, 2018   |   Revenue Recovery